Ever thought about opening your own gym? Wayne is the owner of three successful gyms with over 4,000+ 5-star Google reviews, and today we break down the truth behind running a fitness business.
• Step-by-step strategy for opening a gym and gaining your first 1,000 members.
• The economics of starting a gym—costs, challenges, and profits.
• Different business models: independent gyms vs. franchises like F45.
• What went wrong with F45’s $1.4B collapse and lessons for fitness entrepreneurs.
• The mindset and personality it takes to own and operate a successful gym.
• How the TD team built a world-class community with exceptional customer experiences.
Whether you’re an aspiring gym owner or just curious about the fitness industry, this episode is packed with insights you won’t want to miss.
00:00 Are gyms a lucrative business
05:40 How to start up your first gym
10:00 Alternatives to starting your gym
12:09 If you have money, but no gym... what should you do
13:20 How to ensure business success
15:20 How important is gym location?
19:44 How much does a gym cost?
22:40 How to market your gym
31:00 How not to grow your gym
35:30 How to properly grow your business
38:50 How to maintain 5 stars review on google