Startups in Stilettos

Training to Sell with Candice D’Angelo


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“We really have to get into this mindset of, ‘Maybe I'm not the best at sales, but I'm doing my best.’ I'm going to get better every conversation I have. I'm going to learn with every conversation that I have. We're going to get better with every single call.”


Candice D’Angelo spent the first year of her corporate career having doors slammed in her face and getting fired—six times! Though she eventually found some success, the experience made her realize how little interest she had in playing the big business game. That’s when she became a corporate drop out and made it her mission to bring her skill set to the world of entrepreneurship. In 2018, Candice founded The Selling Lab in response to the need for a collective space dedicated to women seeking sales support to grow their self-made businesses. Today, we’re chatting with Candice about all things sales, what it’s like to work with her one-on-one, and how to avoid many solopreneurs’ biggest mistakes.


What we talk about:  

  • Sales is all about relationships (05:45)
  • Where the future of sales training is headed (08:27)
  • Follow up is the backbone of successful sales (10:51)
  • How Candice balances the demands of running two businesses with her family life (12:40)
  • Candice’s two favorite business tools that keep her and her team on track (24:12)

  • Connect with Candice:

    • LinkedIn
    • The Selling Lab

    • Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   


      Get Featured on Startups in Stilettos

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      Grow Your Startup with Startups in Stilettos

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