Transcend the Podcast

Transcend the Podcast

By Asha Wilkerson, Esq.BusinessEntrepreneurshipInvesting
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Transcend the Podcast episodes

  • IP or LLC, Which Comes First? with Kristen G. Roberts
    In today's episode of TRANSCEND the Podcast, we are joined by a very special guest Kristen G. Roberts. Not only is Kristen an award-winning attorney, but she is also the founder and managing attorney of Trestle Law. Her firm specializes in helping businesses and their owners protect their brands along with other valuable intellectual property. She is highly accomplished in the fields of trademark and copyright law, from both transactional and litigation standpoints, and is dedicated to representing and protecting her clients' intellectual property interests.
    Tuning in, you'll hear Kristen outline the critical components of intellectual property, namely trademark, copyright, patent, and trade secret. She explains how these elements interact in business and why licensing intellectual property is integral to building a legacy and ensuring long-term earnings. We delve into how the intellectual property of BIPOC has historically been exploited and why it's still an uphill battle, even with the momentum of the Black Lives Matter movement. Kristen shares her answer to the question 'IP or LLC, which comes first?' and outlines why establishing an LLC protects you as an individual. We loved having Kristen on the show to share her wealth of knowledge and expertise.
    42 min
  • What's So Important About IP?
    This week we kick off a series all about intellectual property, also commonly known as IP. IP refers to the intangible works of the mind, such as inventions, designs, literary and artistic works, symbols, names, and images used in business. Generally, all companies own some form of intellectual property. Some of the most common types of IP law consist of copyrights, trademarks, patents, and trade secrets. In this episode, I talk about these types of IP and why it’s essential to protect these assets as you build your business.
    17 min
  • 5 Frequently Asked Questions on Starting a Business with Asha Wilkerson, Esq.
    I love answering questions and helping my clients make decisions that will protect and help their businesses grow. Working as a business attorney and business coach, I have been asked many of the same questions over the years from entrepreneurs when starting a business. I pulled together the top five most frequently asked questions. From registration fees to why you may want to set up an LLC, I answer these questions in today’s podcast episode.
    22 min
  • Building Wealth Through Your Passion with Jannese Torres-Rodriquez
    Jannese Torres-Rodriguez is a personal finance expert, speaker, writer, business coach, and the host and creator of the Yo Quiero Dinero Podcast. Jannese teaches women of color how to build wealth and gain financial independence through side-hustles and investing.
    In this episode, I talk to Jannese about her journey to become a digital entrepreneur. Jannese considers herself a serial entrepreneur, building business ventures related to influencer marketing, speaking engagements, digital workshops, courses, freelance writing, and affiliate marketing. We discuss the many ways we can tap into our passions to monetize our skills and talents online.
    39 min
  • Build a Business, Leave a Legacy
    To leave a legacy for future generations, we have to make sure that our businesses are financially sound and financially stable. We can do things right now in our business that will allow us to change the flow of money so we can pass wealth on to our children. In this episode, I share with you strategies to use your business to leave a legacy.
    13 min
  • Grow and Scale Your Business
    Growing and scaling your business is something that plenty of people have an opinion on. From what to do and how to do it to the shortcuts they believe will get you there faster.
    Instead of focusing on hacks and shortcuts, in this episode, I share with you two proven ways to scale your business. The first is hiring a team and the second is productizing your business offerings.
    One of the hardest things to do as an entrepreneur is to hire your first employee and it requires a lot of trust in yourself to make sure that you're going to find the right person and a lot of trust in the other person to make sure that they are going to do right by you and right by the business.
    I also share with you the strategies I’ve used in my own business to productize my services and offer digital products that have helped me scale beyond 1-to-1 services.
    14 min
  • Start Your Business On A Strong Foundation
    My number one advice for anyone starting a business is to be intentional from the start and focus on building a strong foundation.
    A lot of people are afraid of what they don't know, and setting up an LLC or corporation can feel intimidating. But when you look at the top 10% of the wealthiest people in the United States, they're entrepreneurs and they're business owners and they're entrepreneurs and business owners that have LLCs and corporations, probably multiple LLCs and corporations!
    I’m here to say that these tools are available to us. In this episode I cover the benefits of LLCs and corporations, how to plan for your future retirement as an entrepreneur, and also share with you my thoughts on crafting a business exit strategy.
    My hope is that after listening to this episode you'll be more informed and feel ready to take your business to the next level.
    14 min
  • Welcome to Transcend the Podcast
    Welcome to my new podcast, Transcend the Podcast! When you’re building a business from the ground up, it’s easy to get stuck in the day-to-day and lose sight of your bigger vision. On Transcend the Podcast we help you focus on what matters most so you can build a thriving business and leave a legacy.
    Each week, we explore key concepts for growing your business. We cover protecting your intellectual property, hiring and leading a team, financial planning and so much more.
    Sometimes you’ll sit down with just me and other times I’ll have special guests join the conversation where we talk about overcoming mindset blocks and strategies for growing your business in a thoughtful, sustainable way.
    In this episode, you get a glimpse into my journey as an entrepreneur! I share with you how I found my passion for law and helping Black and Brown communities grow their own generational wealth.
    19 min
  • Introducing The Transcend Podcast

    When you’re building a business from the ground up, it’s easy to get stuck in the day-to-day and lose sight of your bigger vision. On the Transcend podcast we help you focus on what matters most so you can build a thriving business and leave a legacy.

    I'm Asha Wilkerson, an attorney by training, and an educator at heart. Each week, we explore key concepts for growing your business. We cover protecting your intellectual property, hiring and leading a team, financial planning and so much more. 

    Sometimes you’ll sit down with just me and other times I’ll have special guests join the conversation where we talk about overcoming mindset blocks and strategies for growing your business in a thoughtful, sustainable way.

    All you have to do right now is make sure you’re subscribed to this podcast in your favorite podcast player so you don’t miss a thing.

    3 min

About Transcend the Podcast

From the publisher's feed

When you’re building a business from the ground up, it’s easy to get stuck in the day-to-day and lose sight of your bigger vision. On Transcend the Podcast we help you focus on what matters most so you can build a thriving business and leave a legacy.