Transform My Dance Studio – The Podcast For Dance Studio Owners

Candace Nelson, founder of Sprinkles Cupcakes, shares her insights on entrepreneurship, failure, and team building, providing the jolt of creativity and clarity dance studio owners need to take their studio to the next level. If you want to learn how to be a successful studio CEO, take some lessons from Candace Nelson's successes and failures with her businesses.

Candace Nelson is the founder of Sprinkles Cupcakes, the world's first cupcake bakery. She is also a judge on the competition series Cupcake Wars and Sugar Rush. This is Candace Nelson's story... Candace Nelson is a successful entrepreneur and business owner who has built several businesses from the ground up. One of the things she is most proud of is her ability to maintain a beginner's mindset throughout her journey. This quality has allowed her to continue learning and growing, even as the landscape around her has changed. She is also a strong advocate for normalizing failure and believes that it is through failure that we learn the most valuable lessons. In this episode, you'll discover: 1. How Candace consistently comes up with innovative new concepts and ideas (even knowing that some of them won't be successful) 2. What qualities Candace possesses as an entrepreneur that has fueled her continued success 3. What Candace has learned about team building, mentoring, and retaining great staff during her journey as a business owner

And SO much more!

We hope you enjoy this exclusive interview, and unlock the confidence, courage & motivation you need to be a successful studio CEO.

Last month, Clint Salter hosted a live interview to celebrate the launch of Candace Nelson's new book 'Sweet Success', and the insights shared during their hour together was so valuable that we simply had to bring it to you here on the podcast!

Over this 2-part mini series, you'll learn how Sprinkles founder, Candace Nelson turned her passion into a profitable business, one cupcake at a time while getting the jolt of creativity and clarity you need to take your studio to the next level.

We hope you enjoy this exclusive interview, and unlock the confidence, courage & motivation you need to be a successful studio CEO.

In the Inner Circle, we believe that studio ownership doesn't need to be stressful for you to be successful.

In this special interview, our guests will show you how to stop running around putting out fires in your business, and return to the passionate, confident leader you were when you first started out - with a lot more cash in the bank and way more time to spend doing the things you love.

In the grand finale of the Studio Empire Formula, Hillary Parnell shares the 12 biggest business and life lessons she has learned as a 7-figure dance studio CEO (and wishes she had learned sooner!)

In the first episode of the Studio Empire Formula series, guest host Hillary Parnell talked a lot about overwhelm - and today she's back behind the mic to talk about the ugly cousin of overwhelm. No matter how much you love your job, no matter how efficient and productive you tend to be by nature, everyone has done this at least once. Can you guess what it is? Of course, We're talking about procrastination! Pretty much everyone else can admit they procrastinate sometimes and it stalls out their work and keeps them from getting that list finally complete - and in this episode Hillary is not only going to walk you through the WHY of procrastination, but also how to make it work FOR you and not against you.

We're taking a dive deep into some topics that might be a little taboo this week! Some things that you might not quite understand right away, or might feel immediately opposed to. But my hope is that I can change your mind. I hope you can see another point of view and then eventually, change your opinion on these subjects.

Here are my big bold statements for the day-

#1- Competition is beneficial to your business in EVERY way. (studio competition, not comp for your dancers.

#2- Negative Reviews are one of the BEST things that can happen to your business.

#3- EVERY customer issue is an opportunity to be awesome.

Do you think people should get paid for doing a job? Do you think people should get paid less for doing a poor job? What about people who do an exceptional job?

The obvious answer is yes, to all of the above. But the reality is, lots of people do a job without getting paid. Probably some of you don't pay yourself. Or sometimes people get hired for one job and end up doing another or a bigger job and not getting paid more or any differently. What about the people who barely do their job, or aren't' keeping up with everyone else and dragging down the team?

Just like the last episode, if you don't have a team yet, no problem. Stick with us and learn a few lessons so you don't make the same mistakes everyone else does when they first start hiring people.

This episode of The Empire Formula series could also be called "Tough Love, With Hillary Parnell", as our host dives into how you might be getting in your own way of success - and it all comes down to leaderhsip. Over the next 30 minutes, Hillary takes a deep dive into:

• Why your desire to be in control of everything is hurting your business
• What will happen when you decide to stop putting out fires in your studio
• How to get better at delegating
• The best ways to hire an incentivize the best people for the job
• The biggest limiting belief that could be holding you back from ever reaching your potential

And so much more! Over the next six weeks we are thrilled to be welcoming the one and only Hillary Parnell as our guest host for a brand new series: The Empire Formula! Hillary Parnell is one of the Studio Growth Coaches inside the Inner Circle, the owner of Academy For The Performing Arts in North Carolina, and the owner and founder of Dance Photo Pro! This very special series will give you an inside-look into how Hillary has grown her dance studio into an Empire as she shares her strategies that will help you unleash your inner CEO.

In this season Hillary will be diving into: measuring and managing your success; limiting beliefs and grand gestures; letting go of the day-to-day; debunking delegation myths, and so much more!

As a growth coach inside the DSOA Inner Circle, Hillary Parnell works with Dance Studio Owners around the world to level up their businesses while continuing to find balance in their lives.

This week, Hillary is back behind the microphone to debut our brand new 6-episode series: The Empire Formula.

Many of the Studio Owners that we work with here in the DSOA have access to all of the tips, tricks and strategies to make changes in their studios.

But not everyone is taking action.

You can listen to all the podcasts in the world pay, for all the training manuals, read all the articles, but not everyone puts them into practice.

In this series, Hillary is approaching things from a brand new angle. She will be sharing her stories as well as the stories from our Inner Circle community that will help you see why it's so important to take action, AND give you the inspiration to take action.

Together we will be making the connection between action and consequence so we can go back and look at studio growth strategies with an entirely new energy levels of excitement.

In this series Hillary will be showing you:

- Ways to remove yourself from the day to day of your studio not have every decision weigh heavily on your shoulders - How to find the right level balance in your life - What it takes wake up feeling calm and have purpose every day

And most importantly, how to make money doing what you love!

Buckle up as Hillary shares the most important lessons she has learned that has helped studio owners achieve true success - just financial success.

In this series premiere, Hillary is taking a deep-dive into one of the most common challenges that Studio Owners face no matter how long they have been running their business, or how big they have become - OVERWHELM.

In the final episode of this thought-provoking 3-part series, Phil M Jones shares his 5-step sales process that you can plug and play into your studio to see drastic increases in your new student enrollments. Often, the fear of being a salesperson means that you stand in the way of success and this week Phil is sharing his magical words that will help you avoid losing those important sales. Enjoy the ride as you discover the power that language has over the subconscious brain, and gain practical examples that you can apply instantly as you learn how the "Magic Words" from Phil's best-selling book, EXACTLY What To Say, are applied to your dance studio. "One of the most underrated skills when it comes to influencing people to take action, is to truly LISTEN to them." - Phil M Jones.