Transform & Thrive

Following on from the last episode urging us to love and honour ourselves to allow us to become sovereign human beings, aligning with the universal consciousness, Host Helen Lee explains how we can spontaneously and naturally come from love and power simultaneously. No more people pleasing, but pure expression of genuinely loving people, releasing our human weaknesses as long as we know how, and are committed to aligning with and actually being the soul, spirit and consciousness that we are.    

Join Helen as she explains some of her special coaching methodology including its intrinsic powerful transformational tool ‘The Golden Globe’, and how it can help you with your journey and goes into detail about how you should deal with others who may be at different stages than you towards the approaching future where we can all Transform and Thrive.  

KEY TAKEAWAYS

• Our limiting human behaviour can be abandoned if we choose to love and honour ourselves on the journey to our higher spiritual selves.
• Helen’s special ontological coaching methodology includes a powerful tool called ‘The Golden Globe’. The very first part of this technology will automatically help you to come from love and power simultaneously.  
• Helen has successfully coached thousands of individuals all over the world using her tried and tested method developed since 2001.
• We all need to prepare for the chaos and conflict caused by the forthcoming humongous transformation so we can manage changes with true power and grace. True power is divine or soul power. It is power over our own fear and ego-based mind.
• By transforming yourself, you automatically impact the density of others. This can lead to rejection of your boundaries but you cannot give in to their demands; this will not help them or you.
• We have no need to defend ourselves against falsehood and malice which are merely survival habits adopted by the human self and the fear and ego-based human mind.
• 2023 will bring up old issues that need to be laid to rest by dealing with them differently, with equanimity and strength, soul power and compassion for both self and others.
• Selecting who deserves to be around you is about self love and respect, you cannot allow yourself to be slowed down or distracted by those not yet able to move on from their human based egos.
• Being in a loving power does not mean giving in to lower consciousness at all. We need to exercise our soul power fully and say ‘NO!’ very loudly and repeatedly if need be. People must learn how to love, respect, and appreciate you as you would like it, not how they think it should be provided.

BEST MOMENTS

‘Firstly, it is totally natural to experience fear and insecurity, to want to be loved and accepted, to need approval and desire safety and victory. Totally natural for our human self that is, and a part of our human experience. The thing is, we can go beyond all of that human weakness.’

‘Along with the rest of my comprehensive methodology which is easy to use and can be tailored to your own requirements to suit you, powerfully interrupting limiting human habits, behaviour patterns, and outmoded internal programs.’   

‘We are poised for massive changes for all of humanity and the way our world is being run and to call it massive is greatly understating the transformation ahead.’

‘You can be unshakeable as a result and it would not be possible for anyone to manipulate you at all. Be aware that humans do manipulate each other, sometimes unconsciously and sometimes not. It’s simply how people function.’  

‘It is time for all of us to do so, to be truly internally aligned, clear and strong, invincible even and in our loving power. Invincibility is about being the invincible love that we are which is the essence of everything that lives and breathes.’

‘When others are being unconscious and their behaviour is conflicted, stemming from their own inner conflict from which distorted thinking, emoting and behaving arise, we rise up from within us and consciously choose to stand for qualities that matter greatly to us, such as integrity, honesty, truth and justice.’

‘Even the lunar new year of the rabbit opens the door for us to flow beautifully into 2023 now and enjoy a year of peace and prosperity. The rabbit brings hope and possibility of longevity to the 12 months ahead.’  

ABOUT THE HOST HELEN LEE

Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.

Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.

VALUABLE RESOURCES

To become a member of the Transform and Thrive Club and benefit from monthly powerful live sessions on Zoom video calls and multimedia coaching, check out and sign up here:

www.transformandthrive.club

CONTACT METHOD

 www.leeheiss.com

www.facebook.com/leeheiss

https://www.facebook.com/helenleeheiss

https://www.facebook.com/groups/transformandthriveclub

www.instagram.com/helenleeheiss

[email protected]

Welcome back to Transform and Thrive with Host Helen Lee. Helen is here to support you to transform and thrive in our rapidly changing world, so join her as she guides everyone to the next level, higher into the miracle zone. She has prepared intensively for her new role of raising consciousness and supporting people and organisations to transform and thrive beautifully and powerfully in the years ahead. 

Now you can truly have everything that your heart and soul desire, but know that they have to be desired from your higher heart and soul rather than the human mind and ego. The decade ahead can be an exciting time of real change within ourselves and the world, if we know how to embrace and fully align with the highest aspects of who we are. And are committed to true transformation within and all around us.  

We will need the power and attributes of our Soul and Spirit, the Pure Consciousness that we all are to go beyond the inevitable challenges that come with the dismantling of the Old within us and in our world.  And to co-create a vastly different world from a far higher consciousness.

All this applies to both individuals and organisations including government bodies.  We cannot possibly create a whole new and far better world where everyone and all living things can thrive, from the same level of consciousness that created the existing one. 

KEY TAKEAWAYS

• To tap into the unified field of constant synchronicity, we need to be increasingly soul- led and create from our soul power and universal mind.
• We are taking the usage of the universal law of attraction to a much higher level, beyond manifesting from the human mind and ego to materialising our desires from our higher heart and soul, and aligning with and operating from these highest aspects of ours in the first place.
• Do you truly love and honour yourself? Do you embrace yourself exactly as you are and lovingly and non-judgmentally support yourself to grow and be your best self? Do you even feel deserving? Your ‘Deservability Quotient’ is the level to which you feel worthy of what you long to have for yourself and are open to receive.
• Humanity still attempts to veer towards the light and away from the darkness. At least, some of us do. And, often, we go about in unenlightened ways, coming from fear, lack and limitation rather than love and abundance. 

• In the year 2000, during a group meditation, Helen experienced a massive burst of golden light within herself which left her high-spirited and energy filled. Later on, while getting ready for bed, golden light emerged from her and filled her entire bedroom from floor to ceiling. That moment was one of absolute alignment within Helen. As long as we are alive on Earth in the years ahead, we will all move towards this Oneness, sooner or later. This goes beyond all religion, which is humanity’s desire to move towards godliness or the divine. People have not been taught to fully acknowledge the greatest treasure that we have, untapped within us. Self love will help us unlock this.  

BEST MOMENTS

‘How has the year been for you so far? Are you open to or even intent on consciously creating and receiving miracles galore this year? If not, why not? If you are, great! Are you enjoying awesome synchronicity and abundance in the first few weeks of 2023?’ 

‘We are taking the law of attraction to a much higher level of exercising and maximising it. I’ve been teaching this long before it was made popular by the movie ‘The Secret’ and chose back then to refer to it as ‘The Law of Resonance.’’ 

‘Our society is focused on making ourselves desirable to others so that we feel better about ourselves. This makes our sense of worthiness dependent on the external rather than teaching or encouraging us to be self-determined.’ 

‘The irony is that we are light. Yes, you heard me right! Bio-photons are emitted by the human body and they can be released through mental intention.’

‘It means that all parts of myself came together as one. Where I was one with the universe, one with the light that I am, one with everything in existence.’ 

‘In any case, we ended up neglecting ourselves and our own needs. We made choices and decisions, acted and behaved in a variety of ways to have our needs fulfilled and be loved by others who mostly should not be put in charge of our growing up and our well being.’  

‘This lovingly super powerful self of yours is also enormously needed to co-create the world, a whole new world that signed up to contribute towards putting together from a far higher consciousness than humanity has ever had.’   

ABOUT THE HOST HELEN LEE

Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.

Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.

VALUABLE RESOURCES

To become a member of the Transform and Thrive Club and benefit from monthly powerful live sessions on Zoom video calls and multimedia coaching, check out and sign up here:

www.transformandthrive.club

CONTACT METHOD

www.leeheiss.com

www.facebook.com/leeheiss

https://www.facebook.com/helenleeheiss

https://www.facebook.com/groups/transformandthriveclub

www.instagram.com/helenleeheiss

[email protected]

Host Helen Lee continues her in-depth conversation with May Sim, psychological astrologer and founder of the Selfstrology Academy (Asia's top psychological astrology academy), where she has trained hundreds of international astrologers and guided thousands of clients in the last 16 years, towards using their strengths to achieve their full potential using their astrological profile.

Using her skill set, May has many interesting insights to share about the current state of the world and what our futures may hold, as we move forward in this transformative time.   

In this episode, the final of a three-part interview, Helen and May talk further about what May does for her clients and students, what the future holds in terms of conflict and mass migration, as well as the shared goal of both Helen and Mays's methods to help people transform and thrive. 

KEY TAKEAWAYS

• In the last century, with the advent of psychology, the link between our core human behaviour, desires and motivation was made with the content of our astrological charts. Both astrology and psychology are amazingly complex and May has worked hard to contribute towards making the two accessible as a joined and easily understood methodology. Technology has made this simpler.

• Psychological astrology is very useful in identifying why most people experience repeated problems throughout their lives. Limiting beliefs can be removed and replaced with more empowering mindsets.

• Astrology is a way for people to understand themselves and getting out of their own way to optimise their true potential.

• The Asian world is starting to have more influence culturally on the Western world and this can mean that May’s ideas can spread further and assist many more people at this transformative time, if she so chooses to take on this responsibility of further increasing her reach.

• If people are forced by circumstance, be it conflict or climate change, to leave their countries, they may fight to keep their national identities for as long as they live. Their grandchildren may not. As we develop, borders and nationalities will become less relevant as we become more connected. 

• May’s online content is easily accessible via the link below; and her webinars on YouTube by simply searching her name. You will find a wide variety of content to delve into on her predictions as well as psychological astrology. 

BEST MOMENTS

‘Psychological astrology is about removing that barrier to the potential of what this person could produce in their lives.’ – May 

‘What they don’t realise is that the limiting beliefs translate into specific behaviour that will sabotage yourself over and over again.’ – May  

‘I love that moment when the student knows enough astrology to look into their chart and they actually see their story. So when I tell them that they are good at something, or that they have this potential to do something great, it’s not just me being nice.’ – May 

‘Every now and then, if you actually sit down and read that instruction manual you realise your device could do this. This is why I tell people reading your astrology chart is like that.’ – May  

‘I see that you can be a great help. You’re practical, you’re down to earth and to the point. You say it like it is. And I think in countries like the US and UK, you could be of great help.’ – Helen

'This concept of a nation is a human concept.' – May  

‘I think in the end, it’s about the evolvement of humanity and how we are letting go of old ideas generally.’ – Helen

‘The ‘Asian Dragons’ refer to the developed East Asian economies of Singapore, Hong Kong, South Korea and Taiwan.’  – Helen 

‘The greater the balance the greater the power, be it physical, mental, emotional, energetic or spiritual balance. Today, I would definitely advocate creating a balance between being all that we are meant to be, that is, our greatest self, by claiming our inner power fully and exercising it to live our greatest life.’  – Helen   

ABOUT THE GUEST

May Sim is a leading Psychological Astrologer well known for her dynamic personality, stage presence and razor-sharp wit, who has drawn speaking engagements with audiences of hundreds at Facebook, Fortinet, Omega, RADO, Hansgrohe and government organisations like the Health Sciences Authority and E2i.

She is the first Asian to graduate from the International Academy of Astrology (Cleveland, Ohio), and she is now a member of their faculty and the author of their syllabus for Psychological Astrology. Founder of her astrology academy, Selfstrology Academy is Asia’s #1 psychology astrology academy, and she has trained hundreds of astrologers around the world, from as far as Brazil, Ukraine and Switzerland.

Her personal experience in having the courage to move away from a successful career as a General Manager at the age of 24 in a Height Safety company, to pursue a unique profession in Astrology has inspired many others to have similar confidence to do so in their careers.

May is extremely passionate about topics relating to careers and how unique individuals should fully pursue and use their strengths to achieve personal fulfilment, as described in their astrological profiles.

Many of her clients and students are top executives, business owners, entrepreneurs and coaches who currently find dissatisfaction in their careers wishes to move towards empowering and transformative growth in their work.

GUEST RESOURCES

Selfstrology Academy

https://selfstrology.com/about-may/

ABOUT THE HOST HELEN LEE

Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.

Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.

VALUABLE RESOURCES

To become a member of the Transform and Thrive Club and benefit from monthly powerful live sessions on Zoom video calls and multimedia coaching, check out and sign up here:

www.transformandthrive.club

CONTACT METHOD

www.leeheiss.com

www.facebook.com/leeheiss

https://www.facebook.com/helenleeheiss

https://www.facebook.com/groups/transformandthriveclub

www.instagram.com/helenleeheiss

[email protected]

Host Helen Lee continues her in-depth conversation with May Sim, psychological astrologer and founder of the Selfstrology Academy (Asia's top psychology astrology academy), where she has trained hundreds of international astrologers and guided thousands of clients in the last 16 years, towards using their strengths to achieve their full potential using their astrological profile.

Using her skill set, May has many interesting insights to share about the current state of the world and what our futures may hold, as we move forward in this transformative time.   

In this episode, the second of a three-part interview, Helen and May talk about how people will survive and even thrive in the coming years in what is astrologically known as the Air Era, with the Earth Era having already completed two years ago. They discuss what these eras mean, the changes they will bring and how best to harness this massive opportunity to create real change for ourselves and humanity, as our values increasingly change in this new era.

KEY TAKEAWAYS

• For about 250 years, we have been in the Earth signs (Taurus, Virgo and Capricorn) during the Earth Era. The Earth Era is about tangibles, things such as production, monetary value and maximum output and efficiency. This was characterised by the Industrial Revolution.
• Once people become overworked and profit becomes the guiding and only reason to strive, then materialism is failing to support, nurture and develop us as human beings, let alone being the spiritual beings we all are. The Earth era ended in 2020. 
• The Air Era began in the 1980's around the advent of computer technology and its rapid development. People then began to consider the future seriously.
• Rather than profit and production being the driving force of the business, people, especially the next generation, are asking what companies stand for and what they accomplish for the better. We are concerned if the values of companies match our own. 
• Respect for the individual is paramount in the workplace. The new generation is not accepting simple categorisation and thus the idea of tribalism and population ownership. Borders were very relevant in the Earth Era, but with the rise of individuals, they will diminish. 
• With both Helen and May and others sharing their messages of transformation for the future to the world, it will be much easier for us to reach that ‘critical mass’ of people knowing and sharing the truth of our spiritual being and our universal connection.  
• So much fear and self-doubt still exist in people about not being enough and not having enough. This will cause resistance and slow down our transformation. If we know our true selves, our inner selves, and our greatest selves, we will be able to move beyond all fears that we have. We would be able to embrace this new era with a new way of thinking, understanding true abundance, have wonderful innovative ideas and work with others to create the world for ourselves and others that we desire. The Air Era is the time for us to uncover so much more about ourselves than we ever have before.  

BEST MOMENTS

‘How is everyone, worldwide, going to survive? For me, the way I see it is that consciousness must be raised and therefore higher intelligence must be there and then we would think differently and act differently.’ - Helen

‘The point being, people were able to move across very large distances which means you were not limited within your family's business. A lot of young people at the time were very seduced and very attracted by this idea of going to a city.’ – May

‘I think this is blowing a lot of HR people’s minds. It used to be that you went to a young person and you offered them a really good salary, you threw a lot of benefits at them, and people would just flock to your company. Nowadays people are asking questions. They want to know what the company does. Do I believe in your cause?’ – May 

‘When did this great cause that you had end and suddenly now it’s about your stock price?’ – May.

‘That’s not freedom.’ – Helen 

‘As a student in Singapore, I was streamed throughout my entire education experience. You would take an exam and then they put you in the right class. I think this bothers a lot of people. Even as we have these borders starting to fall between countries, there is also this idea that if you are going to survive in this new mindset, we have to let go of things like defining people by specific profile lines, demographic lines....’ – May

‘I love the whole idea of humanity moving into what I consider is a higher consciousness where we will be far less focused on the material and more inclined to relax, enjoy life, create social impact, come together to create wonderful things for ourselves, our communities and our world, thereby co-creating a whole new world as we rise.’ – Helen 

ABOUT THE GUEST

May Sim has been a psychological astrologist for the last 16 years. She has been helping thousands of clients with their life purpose and career; and teaching astrology to people from more than 26 countries. She is the first Asian to graduate from the International Academy of Astrology in the U.S. and, is even a member of their faculty now, amazingly creating their syllabus for psychological astrology.

May’s own Selfstrology Academy is the top psychology astrology academy in Asia. She was gutsy enough to leave a General Manager position at age 24 to pursue entrepreneurship in astrology. The bold move has brought her clients who are high flying executives and business owners as well as coaches, supporting them to transition from dissatisfying jobs to empowering and fulfilling work that allows them to use their strengths which she helps them identify in the first place.

May has also been engaged by government bodies and major corporations in Singapore to speak on world patterns, trends and potential future events and probable directions.

In this episode, the first of a three-part interview, Host Helen Lee talks to May about 2023 and what is coming up for us, changes in the political arenas in many countries, the return to old values, the drive of younger generations - Generation Z in particular - and the role of the spiritual in the future of humanity.

GUEST RESOURCES

Selfstrology Academy

https://selfstrology.com/about-may/

ABOUT THE HOST HELEN LEE

Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.

Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.

VALUABLE RESOURCES

To become a member of the Transform and Thrive Club and benefit from monthly powerful live sessions on Zoom video calls and multimedia coaching, check out and sign up here:

www.transformandthrive.club

CONTACT METHOD

www.leeheiss.com

www.facebook.com/leeheiss

https://www.facebook.com/helenleeheiss

https://www.facebook.com/groups/transformandthriveclub

www.instagram.com/helenleeheiss

[email protected]

May Sim has been a psychological astrologist for the last 16 years. She has been helping thousands of clients with their life purpose and career; and teaching astrology to people from more than 26 countries. She is the first Asian to graduate from the International Academy of Astrology in the U.S. and, is even a member of their faculty now, amazingly creating their syllabus for psychological astrology.

May’s own SelfAstrology Academy is the top psychology astrology academy in Asia. She was gutsy enough to leave a General Manager position at age 24 to pursue entrepreneurship in astrology. The bold move has brought her clients who are high flying executives and business owners as well as coaches, supporting them to transition from dissatisfying jobs to empowering and fulfilling work that allows them to use their strengths which she helps them identify in the first place.

May has also been engaged by government bodies and major corporations in Singapore to speak on world patterns, trends and potential future events and probable directions.

In this episode, the first of a three-part interview, Host Helen Lee talks to May about 2023 and what is coming up for us, changes in the political arenas in many countries, the return to old values, the drive of younger generations - Generation Z in particular - and the role of the spiritual in the future of humanity. 

KEY TAKEAWAYS

• May's work to help people reach their potential and find satisfaction in their lives by discovering their true nature through psychological astrology has somewhat of a parallel with Helen's work which is even deeper and has helped others discover their True Selves to transform and thrive in the last two to three decades and which will be expanded and extended into the exciting albeit challenging years ahead.
• Next year’s astrological calculations show a pattern pointing to a change in attitudes towards leadership. People are wanting to redefine how they choose their leaders. 
• Political change will cause unrest and uncertainty amongst many and the polarisation of those looking for change and those looking to the past could cause more tension. 
• We may see mass migrations as people try to escape doctrines that do not align with what they believe.
• The newest generation, Gen Z (those under 26), are a vocal generation very forward in stating what they want to see in their future to leaders of all kinds. They are prepared to pay the price of the inconveniences required to deal with worldwide problems like climate change. 
• Regardless of generation, the problems that we face will be solved by people. The calculations and astrological charts that May creates denote the people in the world and their motivations.
• The scarcity mindset that has held us back for so many years is beginning to shift. No longer does the idea of ‘my customer, not yours’, ‘my resources, not yours’ prevail, with cooperation, sharing of equipment, knowledge, and melding of expertise becoming the norm. 
• Our journey into the future will be full of accomplishments we will achieve together whether it be with the help of May’s astrological advice or Helen's tried and tested methodology supporting us be the powerful spiritual beings we all actually are.    

BEST MOMENTS

‘A lot of projects that are worth doing take time to gestate. I can teach a class today but sometimes the things that you teach, they don’t quite sink in until years later. I've got students coming back to me years later and saying ‘you taught this to me in class and it’s only recently I went back to my notes and looked at it that it starts to make sense to me now.’’ – May 

You can also see a lot of leaders are trying to make an effort now. I think the days of mindlessly kowtowing to a boss ‘just because’ is already over and a lot of leaders are set to create a lot more space for people to share their opinions.’ – May 

‘I think people are actively looking for an alternative and, quite unfortunately, in some countries, in the U.S. for example there are people who are harking back to an old version of how the world used to be.’ – May

‘What about climate change? We’ve been looking at it for ages and I don’t think there is anything substantial enough being done where it would make a big difference. Is there going to be any significant progress?’ – Helen 

‘Astrologically it’s really hard to tell about how climate change is going to be affected astrologically because there isn’t a planet or a sign that specifically talks about the climate, per se.’ – May

‘In the US for example, a lot of people my age are going into farming and it’s specifically combining technology that is available today to be able to combine with the traditional methods of farming. They’re actively trying to put their brains together and trying to find a way to still produce food at affordable cost and not to harm the environment.’ – May   

‘I think a lot of young people are very interested in this idea of sharing technology. Even with this concept, when we say working together there’s a lot of loose boundaries with regard to things like machinery. People are much more conscious of the wastage of resources. That's what this generation is trying to address now.’ – May 

‘We may seem ordinary on the outside but in fact there is immense extraordinariness within all of us. We are all capable of the extraordinary and we only need to tap into what’s inside of ourselves in as big a way as we dare to and are ready for.’ – Helen 

GUEST RESOURCES

Selfstrology Academy

https://selfstrology.com/about-may/

ABOUT THE HOST HELEN LEE

Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.

Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.

VALUABLE RESOURCES

To become a member of the Transform and Thrive Club and benefit from monthly powerful live sessions on Zoom video calls and multimedia coaching, check out and sign up here:

www.transformandthrive.club

CONTACT METHOD

www.leeheiss.com

www.facebook.com/leeheiss

https://www.facebook.com/helenleeheiss

https://www.facebook.com/groups/transformandthriveclub

www.instagram.com/helenleeheiss

[email protected]

Host Helen Lee continues with the third and final part of her conversation with Maxim Dondyuk, Ukrainian photographer and visual artist, and his wife and Artistic Manager Irena Dondyuk about how the Ukrainians are responding emotionally to the war, the strengthening of Ukrainian culture and language in the face of Russian aggression, how Maxim and Irena cope personally with the experience, how the frontline war must be faced with humanity first, the importance of national and intellectual freedom, and Maxim and Irena’s unwavering hope for the future of Ukraine. 

As mass consciousness is raised globally, and we allow the highest aspects of who we are to lead us and our lives, we will operate from a much higher level of intelligence - spiritual intelligence or SQ which has to be and will be the foundation for IQ and EQ, and we would have eradicated all possibility of war, pandemics, poverty, hunger and all manner of injustice and inequality.

Our task is to conscientiously and consciously move towards transforming and thriving en masse now, release all old programs, old ways of thinking, emoting and behaviour that are lower vibrational, that smacks of lack and limitation, fear and scarcity, aggression and domination, greed and need to control AND shift towards endless possibilities and abundance for all, love and peace, caring and collaboration, sharing and giving, justice and equality.

KEY TAKEAWAYS

• Maxim and Irena keep themselves positive about their future and as is the case with most Ukrainians, they relentlessly push to end the war, driven to protect their country and people, their identity and freedom at the same time. 
• The Ukrainians feel much anger during this time which motivates them in their fight against Russia, but more importantly their love and pride for their country drives them forward. 
• Before the invasion, many in Ukraine used the Russian language but now using Russian is shameful. Russia’s refusal to acknowledge Ukraine as a country and accept its own unique culture has resulted in widespread rejection of everything Russian.  
• Because of his time in the frontline, Maxim can feel hopelessness creeping up, especially when parted from Irena for months at a time. He can feel anger at both sides, especially those intent on continuing the war but never witness the destruction wrought on the frontlines of battle. 
• If you don’t respond emotionally when working on the frontline, in Maxim's case as a photographer, then it is psychologically worse as suppression can be damaging. Firstly, Maxim helps all that need help, both humans and animals, and then, secondarily, takes pictures that can be used to document Ukraine's plight. 
• Maxim recently won the W. Eugene Smith Grant in Humanistic Photography for his work Ukraine: 2014 to 2022. This funding is important in many countries as it is currently, mainly in richer countries that steady sponsorship and support can be secured, so grants are essential in those underfunded areas of the world. 
• It is not only important for nations to achieve their own freedom, but vital that we all have freedom within our own minds. Freedom of thought and freedom of ideas. In many countries, the population do not have this freedom and Russia is one example. 
• Competition between countries leading to eventual aggression comes from internal weakness. Diplomacy is strength, understanding is strength, communication is strength. Russia respects only power and that is their weakness.
• A quote from Helen that she has been advocating for decades is: "True power is NOT power over others but power over our own fear and ego-based minds".
• By raising our consciousness and connecting with our deeper spiritual selves, we can all make the need for war obsolete. When we align with soul and spirit, we think differently and lower vibrations like fear, hate and greed which motivate war are replaced with much higher vibrational energies. 

BEST MOMENTS

‘They speak openly and honestly about the emotions of the Ukrainians and their own as well. They are also very clear about lots of things including what’s necessary to keep themselves sane and balanced while they are dealing with the stresses and constraints of war.’ – Helen

‘They gave me great hope for the quality of human beings we would like to see in our world. Kind, genuinely loving and caring people. Gentle, honest and open beings that emanate a higher intelligence and consideration for humanity and animals.’ – Helen

‘It's not possible for Russia to invade our country because even women and children take pictures of Russian tanks and give their position to the Ukrainian army.’ – Maxim 

‘Sometimes I feel so much anger in me. Sometimes I feel hopeless, sometimes I feel sorry for the Russian people because they are so miserable with everything they do. It’s a great mix of feelings in myself but with each new missile from Russia, with each new death that comes from Russia, I feel more anger and pity for them.’ – Irena 

‘A soldier knows what they do. They are ready to die. But when it’s a civilian, it's hard. First of all I’m a man not a photographer and if I can help people, if somebody is dead or injured or they need food, or they’re homeless, dogs and cats everywhere I share all my food and everything I have because I can do it. First, I will be human and second I will be a photographer.’ – Maxim

‘And, as you (Helen) say, it’s really important that freedom is not only for nations, but it’s really important to have freedom inside of our own minds. Sometimes, we do stupid things because we have no freedom, because somebody controls our mind - in some countries.’ – Maxim

‘I hold an unwavering intention and pray that Ukraine and all nations will have their freedom and sovereignty very soon. That there will be abundance and freedom, justice and equality for all living things, all humans as well as all fauna and flora, and all that live and breathe, including our planet, can flourish greatly. I know that this can be so, as the level of human consciousness is raised.’ – Helen  

ABOUT THE GUEST

Maxim’s professional career began in Ukrainian media as a photojournalist in 2007. He has been freelance since 2010, working on creating and promoting his own documentary projects, following the sociopolitical events in his country of Ukraine for years and expressing through the visual arts for well over a decade. He became world famous with his interviews on CNN and his publications in Time Magazine and is currently photo-documenting the ongoing conflict between Russia and Ukraine and recording atrocities that are difficult to imagine or behold.

His accomplishments include being a recent winner of theW. Eugene Smith Grant in Humanistic Photography, a finalist in the Prix Pictet Photography Prize and Fotoevidence Book Award, and winner of the Prix Photo La Quatrieme Image, Ville de Perpignan Remi Ochlik Award at Visa pour l’Image, a Magnum Photos Competition ‘30 under 30’ for emerging documentary photographers, and received Grand Prix ‘Best Global Health Story’ of Becton Dickinson (BD)’s 'Hope for a Healthy World Photo Competition.'

ABOUT THE HOST HELEN LEE

Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.

Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.

VALUABLE RESOURCES

To become a member of the Transform and Thrive Club and benefit from monthly powerful live sessions on Zoom video calls and multimedia coaching, check out and sign up here: www.transformandthrive.club

CONTACT METHOD

www.leeheiss.com

www.facebook.com/leeheiss

https://www.facebook.com/helenleeheiss

https://www.facebook.com/groups/transformandthriveclub

www.instagram.com/helenleeheiss

[email protected]

Host Helen Lee continues with the second part of her conversation with Maxim Dondyuk, Ukrainian photographer and visual artist, and his wife Irena Dondyuk, his Artistic Manager about the war in the Ukraine, the inaction of Ukraine's so-called allies, the nature of Russian comprehensive population control and the horror of living in a war-torn country.

Then, join Helen as she explains how we can all transform, increasing our vibration and connection to our spiritual selves and the universal consciousness, to help this and have a real effect on the unsettled situation in the world today. Look out for episode 48 which will contain part 3, the fascinating conclusion of this interview. 

KEY TAKEAWAYS

• Maxim feels that Russia does not need to use nuclear weapons. Hence, to him, the intermittent threats are just posturing. Also, the EU will remain inert against these threats, and Ursula Von De Lyon’s words of retaliation are just more of the same. They did nothing about Crimea and they will do nothing now, according to Maxim. 
• The EU has supported Ukraine with weapons, but have taken advantage of the situation to fully test as yet not fully developed technology. Ukraine is seen as a grey area between the EU and Russia and so the EU are currently unwilling to take any real action. This is as per Maxim during the interview with Helen.
• NOTE that according to Helen's Ukrainian source in Singapore, however: After Feb 2022, there has been more and more help and it is now clear for most of EU members that 1. Ukraine is not a grey zone but a real nation state that is going back to the European family, after centuries of occupation; 2. It’s very beneficial to have Ukraine as a strategic partner, especially for geopolitical security reasons; 3. But both EU and even US are concerned re: what will happen if Ukraine wins. If Russia falls apart, it has a chance to turn into a Yugoslavia occupying 1/6th of the planet and having nuclear weapons. This why they are helping slowly and cautiously, so as to not cause uncontrolled escalation.
• Maxim's perspective: The official application for NATO has been refused (even if not officially), as the offer has been made half-heartedly since the collapse of the Soviet Union, but no official moves have ever been made to allow Ukraine to join. 
• Note the following quote from TGP - The Geopolitics: "At the moment, a Ukraine NATO accession is a no-go. It would embroil the whole continent of Europe in a full-fledged war against Russia. According to Article 5 of the North Atlantic Treaty, an attack on one is an attack on all, and the US and Europe are not ready for that risk.
• Maxim's perspective: The similarities to the inaction at the beginning of World War 2 is palpable. The lack of action over the invasion of Crimea proved that the EU is willing to repeat the same old mistake, hand over parts of domination, just as they did with Hitler, to Putin. Still, Putin went ahead and invaded Ukraine. 
• Maxim's perspective: Appealing to the people of Russia's better nature seems like an option but due to the orthodox nature of their education system, media and political system they are incapable of perceiving any point of view other than that presented to them by their government. They will blindly march to war accepting that who they are fighting are evil and their mortal enemy. 
• It is difficult for us, so physically and emotionally far removed from being in a state of war and entire generations not experiencing war, to truly know what it is like to live in a war torn environment. Maxim and Irena are still amazingly balanced and kind people who lean greatly towards inclusiveness, peace and kindness. We can help by energetically using the power of intention and visualisation, collectively using the powerful quantum physics principle of expanding what we focus on.
• The pollution of the planet is only a reflection of an inner psychic pollution. Helen explains the thoroughly researched and science-based work of the late Dr David Hawkins to substantiate what she proposes ordinary people all over the world can do to collectively make a difference to create peace and abundance for ourselves and our world, including Ukraine by taking responsibility for our own inner space as well.
• More and more, our awakening shows us our old ways of thinking, emoting, acting, behaving and operating must be dismantled completely throughout our world in every way. 
• One individual who lives and vibrates to the energy of optimism and a willingness to be non-judgemental of others will, for instance, counterbalance the negativity of 90,000 individuals who calibrate at the lower weakening levels.

BEST MOMENTS

‘I, for one, believe in them, believe in the right of all human beings to be free and to flourish greatly, that we are long past colonialism of any kind, that we need to raise our consciousness high enough where we no longer feel the need or desire to dominate or control others...’ – Helen

‘We just protect the European border. A lot of talk. Of course there’s support. Of course there is support out there. We cannot understand this game because for us it is better to stop this war as soon as possible. We don’t want this war for ten years. But it looks like a big country will torture us and somebody may give us medicine and say, ok? Please destroy us or help us.’ – Maxim

‘I was dictated to in a Soviet Union school. I was just retaught with books from the Soviet Union. It was all propaganda and afterwards I had to be reeducated to change my mentality. I was re-educated about history, about everything because they tried to raise everyone within the Soviet Union with an angry mood against America, democracy. They’re really just an orthodox religion against everybody.’ - Maxim 

‘The hardest part must be not knowing when it’s going to end and not having the extent of help they would truly love to have right now, and perplexed about the game being played out on the world stage with Ukrainians caught in the middle.’ – Helen

‘High energy people counterbalance the negative effect of low energy people. This doesn’t happen on a one-on-one basis, because as much as 87% of humanity is in the lower weakening frequencies. But one person connected to the universal Source of energy, the Creator of everything in existence, can have an enormous impact on many people in the lower energy patterns.’ – Helen quoting the late Dr David Hawkins' science-based research done over 4 decades. 

ABOUT THE GUEST

Maxim’s professional career began in Ukrainian media as a photojournalist in 2007. He has been freelance since 2010, working on creating and promoting his own documentary projects, following the sociopolitical events in his country of Ukraine for years and expressing through the visual arts for well over a decade. He became world famous with his interviews on CNN and his publications in Time Magazine and is currently photo-documenting the ongoing conflict between Russia and Ukraine and recording atrocities that are difficult to imagine or behold.

His accomplishments include being the recent winner of the W. Eugene Smith Grant in Humanistic Photography, a finalist in the Prix Pictet Photography Prize and Fotoevidence Book Award, and winner of the Prix Photo La Quatrieme Image, Ville de Perpignan Remi Ochlik Award at Visa pour l’Image, a Magnum Photoscompetition ‘30 under 30’ for emerging documentary photographers, and received Grand Prix ‘Best Global Health Story’ of Becton Dickinson (BD)’s 'Hope for a Healthy World Photo Competition.'

ABOUT THE HOST HELEN LEE

Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.

Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.

VALUABLE RESOURCES

To become a member of the Transform and Thrive Club and benefit from monthly powerful live sessions on Zoom video calls and multimedia coaching, check out and sign up here: www.transformandthrive.club

CONTACT METHOD

www.leeheiss.com

www.facebook.com/leeheiss

https://www.facebook.com/helenleeheiss

https://www.facebook.com/groups/transformandthriveclub

www.instagram.com/helenleeheiss

[email protected]

Host Helen Lee speaks with Maxim Dondyuk, photographer and visual artist, and his wife Irena Dondyuk, his Artistic Manager. Maxim’s professional career began in Ukrainian media as a photojournalist in 2007. He has been freelance since 2010, working on creating and promoting his own documentary projects, following the sociopolitical events in his country of Ukraine for years and expressing through the visual arts for well over a decade.

He became world famous with his interviews on CNN and his publications in Time Magazine and is currently photo-documenting the ongoing conflict between Russia and Ukraine and recording atrocities that are difficult to imagine or behold. 

His accomplishments include having recently won the W. Eugene Smith Grant in Humanistic Photography, being a finalist in the Prix Pictet Photography Prize,and Fotoevidence Book Award, and winner of the Prix Photo La Quatrieme Image, Ville de Perpignan Remi Ochlik Award at Visa pour l’Image, a Magnum Photos Competition ‘30 under 30’ for emerging documentary photographers, and received Grand Prix ‘Best Global Health Story’ of Becton Dickinson (BD)’s 'Hope for a Healthy World Photo Competition.'

Helen, Irena and Maxim talk about the conflict, the history of Russia and Ukraine's relationship, the nature of Russia's people, Russian propaganda and control and Ukraine's spirited and crucial response to centuries of Russian aggression.

KEY TAKEAWAYS

• We need to raise our level of consciousness to be much more mindful of how we treat each other including all human beings and all that lives and breathes. The conflict in Ukraine affects not only those directly involved, but everyone worldwide, as we are all connected and also in terms of the rising cost of food, oil and everything else, as inflation rises globally and some countries such as Sri Lanka are hit badly.
• Maxim has a spiritual teacher, a Buddhist monk in Thailand who teaches him Vipassana meditation, the technique of seeing things as they truly are. Irena uses yoga, and although not currently practising because of the war, both are considerably centred and calm in the midst of the war and the unimaginable stresses of their occupation.
• Their work is divided between Maxim, who creates the projects and provides the content and Irena who deals with distribution and communicating his work to the world. Maxim's work often leaves him with only two to three hours a day to even sleep, so the work of communicating is not only logistically difficult, but also impossible to complete with the time available. 
• The Ukrainian army's strength and technology have angered Russia and increased their aggression in the conflict. Maxim feels the people of Russia despise Ukraine and this is not a war to gather resources or land, but to destroy and suppress Ukraine's individual culture. 
• Years of Russian propaganda and the assumption that Ukrainian Crimean territory is theirs mean Maxim and Irena feel that most of the Russian people are in support of the war despite the looming threat of conscription. Only those that perceive Putin's lies are against the war and they are very small in number.
• To them, Russian history is manipulated and shaped only to support Russian ideology so the people of Russia are fully behind the war. Information is rigidly controlled.
• During their three-year stay in Asia, Irena and Maxim found cultures that are much more in harmony with nature and connection with everything that exists in the world.   
• When we know who we really are, beyond the mere human personality, including the soul and spirit or pure consciousness that we all are, we would not only gain for ourselves the freedom that we are meant to have but will share this freedom with all living things as well. 
• Unity seems to be the key to dealing with the effects of this war as well as the war itself, but are human beings spiritual mature enough and ready to think "unity consciousness" and pull together? By abandoning our scarcity consciousness which makes us compete and war for resources, and loving freely by loving ourselves unconditionally and loving all living things as well, we can move away from war and deal with and prevent problems like pandemics and economic downturns together, in unison and harmony. 

BEST MOMENTS

‘What is happening in the Ukraine is relevant not only for Ukrainians but for all of humanity and the whole world. All living things are connected and what happens to some people affects everyone else in some way or other.’ – Helen

‘From time to time we have some difficulties, of course, during the work but in general, we just try to support each other in every step, whether Maxim needs my help or whether I need his help.’ – Irena

‘It’s like some angry man who tried to do something and somebody beat him. They’re angry, but they cannot do anything in the frontline. They try but it's not possible because now, the Ukrainian army is stronger and stronger.’ – Maxim

‘If now we just make some peace, after a decade they again start this war. They do it all the time. So, Russia is a huge country but it is weak because of big corruption and with their army, maybe not so professional.’ – Maxim

‘They (Russians) are really happy about this war and they think that Ukraine as a country never existed and we are part of their country and we need to give back. They believe the things that the Russian propaganda says on TV and so on.’ – Irena

‘For me, I am on the side of humanity rather than a nation. But, if one nation is committing these things, then it is against humanity and it needs to be corrected, basically, because we are moving towards a time when there has to be freedom and justice and equality for all, not only all human beings but even all living things.’ – Helen

‘This is what we can see with the story of Chernobyl. It's 25 years have passed since the explosion and when you come to Chernobyl now, you can see a lot of  animals, a lot of birds, and thriving plants. But people still can’t live there....we need to find a way to change our behaviour.’ – Irena

'I'm sure this situation (war in Ukraine) ends immediately in one day, something happens and the next day, the war is finished.' – Maxim

'For us, we cannot go to another country. We don't have a choice. Even if we stop this war, my hometown is occupied, my house has been destroyed, my parents are homeless, and we decide to resist how long we can resist.' – Maxim

"For us, we need to liberate (ourselves). They (Russians) occupy 20% of our area (country) for the second time. If now we just sign some peace, we know after five or ten years, they will try to occupy more area.' – Maxim

‘Together, they (Maxim and Irina) are raising the awareness of what is actually taking place in their country through Maxim’s photographs and visual art.  And as the late Zen Master Thich Nhat Hanh put it, “Awareness is like the sun. When it shines on things, they are transformed."’  – Helen

‘I often talk about how we are all interconnected. For many, the pandemic has certainly proved that and now this war as well. So we need to be aware of what’s going on and how it’s impacting all of us as well as the role we can play in co-creating a totally different world from a much higher level of consciousness.’ – Helen

‘If we can transform a ‘what’s in it for me?’ attitude to a ‘how can I help?’ mindset, and change an exploitative perspective to one that is kind and generous because we have an abundance mentality and know that we always have more than enough...’ – Helen 

ABOUT THE HOST HELEN LEE

Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.

Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.

VALUABLE RESOURCES

To become a member of the Transform and Thrive Club and benefit from monthly powerful live sessions on Zoom video calls and multimedia coaching, check out and sign up here: www.transformandthrive.club

CONTACT METHOD

www.leeheiss.com
www.facebook.com/leeheiss
www.facebook.com/transformingpeopleworldwide
www.instagram.com/helenleeheiss
[email protected]

While chaos and uncertainty are still very much part of our external world, there is a whole new world stirring within us, gathering momentum to manifest itself through us. This new world of a much higher vibration can only materialise, if we ourselves rise up to vibrate at much higher frequencies.

We need to massively and collectively raise our level of consciousness in order to birth an entirely new world together.

Host Helen Lee is here to help with this incredible shift, to support those who are ready to shed their old programs of fear, lack and limitation and lead them back to their True Selves, their most powerful and wisest Selves that will provide them with a great sense of certainty and strength, and innumerable treasures from within to create brand new lives - and even organisations, communities, homes and relationships, where relevant.

KEY TAKEAWAYS

• There can be peace and plenty not only for some but for all living things, all sentient beings, everywhere. As part of a historic and magnificent cosmic plan we are being supported to shift a zillion-fold, and raise our vibration in several extraordinary ways, one of which being the embodiment of the huge amount of light flooding our planet.
• This is a challenging time at all levels, physical, emotional, mental, energetic and spiritual, even financial for some. We are letting go of programs deeply embedded within us that humanity has operated from for centuries. We are alchemically transforming from being carbon based to being crystalline - in stages, some being in the first wave to lead the way for the rest of humanity.
• This process can be very challenging, hence some will begin first. Many are physically impacted, each to a different degree. Even among those in the first wave, some are ahead and will lead and pave the way for those in the first wave as well for many won't understand what's happening to them and will get fearful. Our dense, physical bodies are unaccustomed to the very high frequencies of this very high level of light. In addition, the pushing out of outmoded programs and old emotions force us to face the repetitive issues that have held us back.
• We must love and support ourselves as we go through this demanding process, and embrace the new direction we are propelled towards, until we can gladly and gratefully embark on it. When it seems we don’t have much of a choice, look for the gold that is not far beneath the seeming hardship and challenge in your life. 
• You are not meant to do this alone! We are meant to love and support ourselves and each other, as we move towards creating wonderful lives for ourselves and our communities. We need to do whatever it takes to move towards where we are meant to be. 
• Join Helen for her month end live Zoom sessions and join The Transform and Thrive Club (details listed below) and let her help you make the whole process one that is filled with ease and grace, even joy and fun!

BEST MOMENTS

‘Everything is changing now. This is obvious to only those of us who can see the many signs that we are moving in the direction of not only massive global transformation, but a very positive one that will turn a possible dystopia into an amazing utopia.’

‘The integration of new programs of love, unity consciousness, and collaboration, peace and plenty, creativity and innovation.’

‘Some of us have a much clearer idea of what's happening than others and we lead and ease the way for all on this path. And others will follow in years to come. Everyday, I feel the tremendous heat in my body that leaves me constantly parched and acidic in spite of litres upon litres of filtered alkaline water.’

‘The whole gruelling process also pushes us towards completely new directions, away from situations we have tolerated for far too long, out of duty and outdated ideas of responsibility, self sacrifice, self doubt, and scarcity. Neglecting to love and honour ourselves to the extent we are meant to.’

'The idea is to walk the middle path, to come into an enlightened balance in our lives because we have created a powerful balance and harmony within ourselves.'

‘It is simply time to say a great big yes to you, to what truly matters, to embark on your adventure and to take action right now!’  

ABOUT THE HOST HELEN LEE

Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.

Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.

VALUABLE RESOURCES

To become a member of the Transform and Thrive Club and benefit from monthly powerful live sessions on Zoom video calls and multimedia coaching, check out and sign up here: www.transformandthrive.club

CONTACT METHOD
www.leeheiss.com
www.facebook.com/leeheiss
www.facebook.com/transformingpeopleworldwide
www.instagram.com/helenleeheiss
[email protected]

Host Helen Lee continues her interview with Masami Sato, Founder and CEO of B1G1 whose original name stands for BUY1GIVE1, where “every time somebody purchases something, something could be given to benefit others, to create a positive impact.” It has become an initiative that helps businesses embed social impact into their everyday operations.

This global giving initiative is rapidly expanding into a global movement that makes business giving easy, effective and meaningful by focusing funds towards more than 500 carefully selected high-impact giving projects.

Masami is also a best selling Amazon author with the books ‘Legacy : The Sustainable Development Goals in Action’, ‘Joy : The Gift of Acceptance, Trust and Love’, and ‘Giving Business – Creating the Maximum Impact in the Meaning-Driven World.’ A two time TEDx speaker and frequent podcast, event and media interviewee, Masami spreads her message of philanthropy and a new way of global business and is now the latest treasured guest of Transform and Thrive.

Helen and Masami discuss the culture of B1G1 and its exponential growth, the concepts of targets and goals, the mechanism of B1G1 and what happens when you join and how we move forward together, openly supporting one another towards a better future and an improved humanity.

KEY TAKEAWAYS

• Even though B1G1’s growth has been phenomenal, there is still much more room for growth due to the proliferation of the huge number of SMEs still out there that can join the initiative. 
• The 2025 target for B1G1 is 12,000 businesses, but as it is already growing exponentially, Masami is not limited to this number as she is already looking for innovative new ways to reach and enrol the millions of small businesses still out there.   
• Regardless of all our projections and planning, the future is never truly foreseeable. We can have targets, but less measurable goals such as fixing climate change, are very difficult to pinpoint as complete and successful. 
• When you become a B1G1 business you have access to their platform with your own account. With that you can find the impact activities from around the world that you can contribute to and link to your business transactions automatically, directly linking the number of business actions taken to a given activity. 
• These businesses can create milestones to celebrate once they have reached a certain level or number of giving transactions so they can note their success with the amount of positive effect they have had instead of traditional KPIs and financial markets. 

BEST MOMENTS

‘We definitely need more people like her in our world right now, who are not merely pontificating on what’s right or wrong, nor slamming what they deem to be wrong or bad without really contributing towards the change that they and we all want to see in our world.’ – Helen

‘By 2030, by the completion of the Sustainable Development Goals come to fruition, we need to achieve all of these important things, so all of the programs together. We have a limited time to achieve these things before things get too late.’ - Masami

‘I have an optimistic part and a conservative part. The conservative part makes me go ‘ok let's come up with a reasonable KPI. Overdelivering and under-promising is a natural inclination I have but at the same time, actually being open to the exponential ideas and goals is also very important.’ – Masami

‘That daily success is actually very important, because that part we can ensure, but the future one might, kind of, change.’ - Masami 

‘The initiative has a subscription model. Businesses are contributing a small fee to the membership subscription. This helps us to drive our initiative and cover all of the costs too, so we make sure that when businesses are providing a tree then what they contribute, 100% of that will go to the project.’ – Masami 

‘As long as we are open, our hearts are open and our minds are open we learn from each other and support each other.’ – Helen   

‘More than anything else I think she has done a tremendous job in building B1G1 with Paul and her team and the members and is a fine example of how we can all contribute and collectively come together to make our world work for the majority of us.’ – Helen

ABOUT THE HOST HELEN LEE

Founder & Principal Coach of Lee Heiss Coaching, Helen Lee coached thousands of clients worldwide and multinationals in Asia-Pacific in the last three decades. She created a powerful ontological coaching methodology that ignites the true greatness or invincibility in people. Thoroughly tested and honed over 20 years, this methodology consistently and rapidly produces desired results.

Helen was also a journalist who later ran her own communications consultancies in Australia and Asia.The Business Times listed her in its “Who’s Who of Women Shaping Singapore” while The Straits Times named her “The Leader Prodder” in a feature on Singapore’s top coaches.

VALUABLE RESOURCES

To become a member of the Transform and Thrive Club and benefit from monthly powerful live sessions on Zoom video calls and multimedia coaching, check out and sign up here: www.transformandthrive.club

CONTACT METHOD
www.leeheiss.com
www.facebook.com/leeheiss
www.facebook.com/transformingpeopleworldwide
www.instagram.com/helenleeheiss
[email protected]