The Tutor Podcast

Transformation & The Purpose of the Course


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How’s your tutoring business doing during this time?

We are now in the fourth week of our Building Online Course Special, and Neil hopes that you’ve been jotting down everything since the beginning because he has more to share. Today, he wants you to focus on the WHY of things rather than the HOW. Why start this course?

It’s easy to plan and deliver when we know the reason and the purpose. If we want to help our students effectively, then revisit our approach. What should be changed in your approach to really make a big transformation in their lives?

There are a lot of questions that Neil can help you to answer so listen in now. If you missed the first three episodes, don’t worry--you can check the links to them below!

KEY TAKEAWAYS

  • Stage 1: Revisit the reason for the course’s existence. Neil deep dived on this in the second part of the special. (You can check the link below, if you have missed it.) The gist, for Neil: to help his students learn and love guitar playing more and more.
  • Stage 2: Why does this course exist? How is this different from thousands of courses that are available online? If your approach won’t be any better than those, then why even bother? Make sure that you serve your purpose, aside from standing out.
  • Stage 3: Figure out why they must choose you. Always make sure that you’re helping them achieve their goal. You don’t want to be presenting a forgettable and bland course out there.
  • Stage 4: What’s in it for the customer? Time is always of the essence. Make sure that you provide worthwhile and clear lessons.
  • Stage 5: What is their endpoint? Provide something that will change your students’ lives. Neil is sure that his students will graduate more confident, more agile, and more knowledgeable after each course.

BEST MOMENTS

  • “Focus on the results of your customers.”
  • “I want them to feel that their breaks are finally off and that they didn’t lose anything.”
  • “Overall, I want to transform their experience in guitar and music from something difficult into something that is beautiful and joyous.”

VALUABLE RESOURCES

  • Listen to The Tutor Podcast on the Apple Podcasts (https://podcasts.apple.com/us/podcast/the-tutor-podcast/id1369191372)!
    • Build Your Online Course Week 1: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724
  • Course Planning Week 2: Who Am I?: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724
  • Who are They? (Know Your Punters): https://podcasts.apple.com/gb/podcast/who-are-they-know-your-punters/id1369191372?i=1000478984529
  • Read the Weird Things Guitarists Do book by Neil Cowmeadow, which is available now on Amazon. Link - https://www.amazon.co.uk/Weird-Things-Guitarists-Do-Misconceptions/dp/1519026579/
  • Contact Neil via this website - NeilCowmeadow.com!
  • ABOUT THE HOST

    Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

    CONTACT METHOD

    [email protected]

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    The Tutor PodcastBy Neil Cowmeadow

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