Transforming Cities

Transforming Cities

By AuthenticBusinessMarketing
Download on the App Store

Transforming Cities episodes

  • Brent Camp of Asset Living

    On this episode I’m speaking with Brent Camp, a VP of Leasing at Asset Living.

    Brent has worked in the industry for over 14 years across student housing, lease-ups, value-add and repositions, active adult, affordable, and build-to-rent housing.

    At Asset Living, Brent leads the leasing and marketing initiatives for their conventional portfolio. He drives leasing performance and assists clients and operational leadership in evaluating marketing and sales performance at their communities.

    He's also a Certified Apartment Manager (CAM) and a member of the Zillow Rentals Product and Marketing Committee.

    In his past life, Brent was the co-founder and operator of Oaktopia Music Festival, recognized as Dallas’ Best Festival in 2015 and 2016. When he's not in the office, Brent enjoys golfing, traveling with his wife and dog, and attending concerts.

    Related links for this episode:

    • Asset Living - https://www.assetliving.com/
    • Brent on LinkedIn - https://www.linkedin.com/in/brent-camp/
    • Asset Living on LinkedIn - https://www.linkedin.com/company/asset-living/
    • Asset Living on IG - https://www.instagram.com/assetliving/
    • Loonshots by Safi Bahcall - https://amzn.to/3UnZS0e
    • Be sure to support this podcast by subscribing and reviewing!

      Get on the list at https://transformingcities.io for future announcements.

      Brought to you by Authentic: https://authenticff.com

      © 2024 Authentic Form & Function

      41 min
    • Real Wins - Specialty Agency vs. PM Companies | Sub-50-Unit Brands

      On this episode of Real Wins, Chris and Mike chat about what you should consider when choosing between a specialty marketing agency and a property management team for marketing.

      Later, they shift their focus to sub-50-unit buildings and answer the question: At that size, do you even need a brand?

      Get more education and insight like this at Transforming Cities -

      https://transformingcities.io

      Brought to you by Authentic and Charlesgate -

      https://authenticff.com

      https://www.charlesgate.com

      © 2024 Authentic Form & Function and Charlesgate

      27 min
    • Real Wins - Why Invest in Remarketing Campaigns | GTM Budgets

      On this episode of Real Wins, Chris and Mike discuss why groups should invest in remarking (nurturing) campaigns. Later, they dive into the tricky topic of how to budget an entire project for a go-to-market strategy.

      The duo also discuss a few industry misunderstandings about marketing investment at a high level and their recommendations when considering what is a short- versus long-term marketing investment.

      Get more education and insight like this at Transforming Cities -
      https://transformingcities.io

      Brought to you by Authentic and Charlesgate -
      https://authenticff.com
      https://www.charlesgate.com

      © 2024 Authentic Form & Function and Charlesgate

      28 min
    • John Pugh of Pugh Management

      On this episode, I’m speaking with John Pugh, Owner at Pugh Management.

      John is a seasoned real estate executive who has found success during a career spanning two-plus decades in the design, construction, and development arenas. He leads teams to thriving project outcomes, identifies new acquisition opportunities, and is responsible for creative deal structuring.

      Today, Pugh Management focuses on creating value for investors and partners through placemaking, risk management, and creative problem-solving.

      Two fun facts about John: he played professional basketball in Australia, and his artwork was exhibited at the Guggenheim Museum in New York and internationally.

      Related links for this episode:

      • Pugh Management - https://pughmgmt.com/
      • The Lineup Newsletter - https://thelineupwithjohnpugh.substack.com/
      • John on LinkedIn - https://www.linkedin.com/in/johntpugh/
      • John on Twitter - https://twitter.com/johntpugh
      • Miracle Morning (book) - https://amzn.to/3PLaJP9
      • Be sure to support this podcast by subscribing and reviewing!

        Get on the list at https://transformingcities.io for future announcements.

        Brought to you by Authentic: https://authenticff.com

        © 2023 Authentic Form & Function

        1 hr 1 min
      • Sydney Webber of Updater

        On this episode, I’m speaking with Sydney Webber, Marketing Lead at Updater, where she focuses on B2B marketing to multifamily operators.

        Sydney has a decade of multifamily experience, with the majority being in marketing on both the operator and vendor sides. She is passionate about telling customer stories and building scalable, repeatable playbooks that empower scrappy teams to do less with more.

        In 2022, her podcast, Renter Obsessed, won the Platinum DotComm award and was the first official podcast of the Multifamily Social Media Summit. Sydney’s shared marketing strategies as a mainstage speaker at multiple AIM conferences and has been featured in Globe Street, Multifamily Insiders, and Multihousing News.

        Related links for this episode:

        • Updater - https://updater.com/
        • Sydney on LinkedIn - https://www.linkedin.com/in/sydneywebber/
        • Life After Leasing Podcast - https://www.lifeafterleasing.com/
        • Revyse How-To Guide - https://revyse.com/articles/how-to-gather-b2b-software-reviews-in-multifamily-and-what-to-do-with-them
        • Growth Hacker (Book) - https://amzn.to/3P1WT9v
        • Founder Brand (Book) - https://amzn.to/44t03Zz
        • Maybelline Ads - https://www.borninspace.com/maybelline-adds-giant-eyelash-to-buses-trains-drives-under-giant-mascara-brush/
        • Away Luggage TikTok - https://www.tiktok.com/t/ZT8YVF4yY/
        • Be sure to support this podcast by subscribing and reviewing!

          Get on the list at https://transformingcities.io for future announcements.

          Brought to you by Authentic: https://authenticff.com

          © 2023 Authentic Form & Function

          57 min
        • John Drachman of Waterford Property Company

          On this live episode of Transforming Cities, I was joined by John Drachman of Waterford Property Company.

          During our live event, we chatted about John's rise to being an "accidental influencer," which came about after originally cutting his teeth with a daily real estate blog.

          We also had the opportunity to discuss his knack for seeking truth in the market, what makes for good networking in 2023, and how he curates his own news feed to gain the most insight.

          Be sure to let me know how you like this format, and get on the list at https://transformingcities.io for future guest announcements!

          Be sure to support this podcast by subscribing and reviewing!

          Get on the list at https://transformingcities.io for future announcements.

          Brought to you by Authentic: https://authenticff.com

          © 2023 Authentic Form & Function

          36 min
        • Tony Sousa of RPM Living

          On this episode, I’m speaking with Tony Sousa, VP of Marketing Relations at RPM Living.

          Tony has led experienced teams across the country, working on a range of asset types from value-add to luxury Class-A assets.

          With a background as a TV journalist prior to his experience in multifamily, Tony is passionate about people, operations, technology, culture, and family. He's become a respected industry thought leader, providing nuanced and experienced perspectives on today’s most relevant topics.

          Tony is currently on the Board of Directors for the San Antonio Apartment Association (SAAA) and a committee member on the TAA Education Foundation.

          Related links for this episode:

          • RPM Living - https://rpmliving.com/
          • Tony on LinkedIn - https://www.linkedin.com/in/tonysousa/
          • The Most Interesting Man in Property Management - https://www.youtube.com/watch?v=D8VDdabUMGM&t=8s
          • I Love It Here (book) - https://amzn.to/3OqboDt
          • TouchPoints (book) - https://amzn.to/44YosY1
          • Be sure to support this podcast by subscribing and reviewing!

            Get on the list at https://transformingcities.io for future announcements.

            Brought to you by Authentic: https://authenticff.com

            © 2023 Authentic Form & Function

            1 hr 4 min
          • Bobbi Steward of Revyse

            On this episode, I’m speaking with Bobbi Steward, Founder, and CEO at Revyse. 

            One part tech-nerd, one part storyteller, Bobbi has led both technical and marketing teams as the Head of Marketing at BH, and VP of Digital Strategy + Director of Product at G5. 

            Her previous experience heading up B2C and B2B performance marketing at Realtor.com®, coupled with over a dozen professional certifications from organizations like OMCP® and Pragmatic Institute give her the unique perspective needed to move the needle in the industry today.

            Bobbi says that her favorite thing about her work is that it’s the perfect mashup of science and heart.

            Related links for this episode:

            • Revyse - https://revyse.com/ 
            • Bobbi on LinkedIn - https://www.linkedin.com/in/bobbisteward/ 
            • Sea of Tranquility (book) - https://amzn.to/3r2Vnvt 
            • Be sure to support this podcast by subscribing and reviewing it! 

              Get on the list at https://transformingcities.io for future announcements.

              Brought to you by Authentic: https://authenticff.com

              © 2023 Authentic Form & Function

              1 hr 5 min
            • Charles Thompson of Experian

              On this episode, I'm speaking with Charles Thompson, Account Executive at Experian.

              Charles has been selling in some form for the last seven years and has found himself in the multifamily space for the last year. He sees sales as serving and loves that it can enable him to create and build meaningful and educational relationships.

              His difficult early life experiences now inform his personal brand, enabling him to communicate his story with others so they see him first as a person with a family, interests, and passions and as a salesperson second.

              Charles is a father of four and resides with his wife and family in San Diego, CA.

              Related links for this episode:

              • Experian - https://www.experian.com/
              • Charles on LinkedIn - https://www.linkedin.com/in/charlesthompson-/
              • 4 Budget Accountability Apps - https://www.experian.com/blogs/ask-experian/accountability-apps-to-keep-you-on-budget/
              • David and Goliath (book) - https://amzn.to/43b83xn
              • Be sure to support this podcast by subscribing and reviewing!

                Get on the list at https://transformingcities.io for future announcements.

                Brought to you by Authentic: https://authenticff.com

                © 2023 Authentic Form & Function

                1 hr 7 min
              • Barbara Savona of Sprout Marketing

                On this episode, I’m speaking with Barbara Savona, CEO of Sprout Marketing

                Sprout is a multifamily platform that simplifies personalized marketing touchpoints and focuses on small, consistent changes that deliver significant results.

                Barbara is a seasoned entrepreneur with a passion for property management, marketing, and wellness. You can also catch her hosting her weekly podcast Marketing Home, Marketing You.

                Related links for this episode

                • Sprout Marketing - https://www.watchyourbusinesssprout.com/
                • Barbara on LinkedIn - https://www.linkedin.com/in/barbarasavona/
                • Barbara on Instagram - https://www.instagram.com/sproutmarketing/
                • Barbara’s Favs - https://barbarasavona.com
                • $100M Offers (book) - https://amzn.to/3JrRruz
                • Four Thousand Weeks (book) - https://amzn.to/3piZYJi
                • Be sure to support this podcast by subscribing and reviewing!

                  Get on the list at https://transformingcities.io for future announcements.

                  Brought to you by Authentic: https://authenticff.com

                  © 2023 Authentic Form & Function

                  49 min

                About Transforming Cities

                From the publisher's feed

                Transforming Cities interviews real estate developers and marketers who think progressively about the built environment. Brought to you by Chris Arnold of Authentic, the agency that builds premier…