Transforming Cities

Transforming Cities

By AuthenticBusinessMarketing
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Transforming Cities episodes

  • Real Wins - Positioning a Property That Renters Love

    On this episode of Real Wins, Chris and Mike welcome Tori to the show as we dig into her experience at the property level, and how the right brand positioning makes all the difference.


    If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!


    Get more education and insight like this at Transforming Cities -

    https://transformingcities.io


    Brought to you by Authentic and Charlesgate -

    https://authenticff.com

    https://www.charlesgate.com


    © 2024 Authentic Form & Function and Charlesgate

    25 min
  • Real Wins - Pushbacks to Starting Multifamily GTM Early

    On this episode of Real Wins, Chris and Mike discuss a few of the common pushbacks to starting a multifamily go-to-market game plan early, including construction delays and the winter leasing season, among others.


    If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!


    Get more education and insight like this at Transforming Cities -

    https://transformingcities.io


    Brought to you by Authentic and Charlesgate -

    https://authenticff.com

    https://www.charlesgate.com


    © 2024 Authentic Form & Function and Charlesgate

    20 min
  • The Staging Debate with Mike Brewer and Mike DiMella

    On this live episode of Transforming Cities, I was joined by Mike Brewer of the Multifamily Media Network and the Multifamily Collective, and Mike DiMella of Charlesgate.


    During our live event, our guests debated and discussed staging as it relates to leasing success, AI and automation, and the balance of both moving forward.


    We also threaded in a few audience questions during and after the debate.




    Related links for this episode:


    · The Multifamily Collective - https://multifamilycollective.com/

    · Mike Brewer on LinkedIn - https://www.linkedin.com/in/mikebrewer/

    · Charlesgate - https://www.charlesgate.com/

    · Mike DiMella on LinkedIn - https://www.linkedin.com/in/michaeldimella/



    Be sure to support this podcast by subscribing and reviewing!


    Get on the list at https://transformingcities.io for future announcements.


    Brought to you by Authentic: https://authenticff.com


    © 2024 Authentic Form & Function

    41 min
  • Real Wins - Property Management Centralization Pod Model

    On this episode of Real Wins, Chris and Mike dive into the topic of property management centralization, and more specifically, Charlesgate's pod model approach. What it is, how it works, and what it solves for in multifamily.


    If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!


    Get more education and insight like this at Transforming Cities -

    https://transformingcities.io


    Brought to you by Authentic and Charlesgate -

    https://authenticff.com

    https://www.charlesgate.com


    © 2024 Authentic Form & Function and Charlesgate

    30 min
  • Real Wins - The Renter Nurturing Game Plan

    On this episode of Real Wins, Chris and Mike chat about the best practices for a renter nurturing game plan. When to roll it out, what to include or exclude, and the overall timeline heading into a property's CO date.


    If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!


    Get more education and insight like this at Transforming Cities -

    https://transformingcities.io


    Brought to you by Authentic and Charlesgate -

    https://authenticff.com

    https://www.charlesgate.com


    © 2024 Authentic Form & Function and Charlesgate

    28 min
  • Real Wins - Onsite Activation Best Practices

    On this episode of Real Wins, Chris and Mike discuss onsite activation best practices by way of what they see in the wild, why it's generally a broken approach, and how you can approach your next activation game plan.


    Get more education and insight like this at Transforming Cities -

    https://transformingcities.io


    Brought to you by Authentic and Charlesgate -

    https://authenticff.com

    https://www.charlesgate.com


    © 2024 Authentic Form & Function and Charlesgate

    30 min
  • Nate Jenkins of OZ Architecture

    On this episode I’m speaking with Nate Jenkins, Principal at OZ Architecture in Denver, Colorado.


    Nate has over 25 years of experience and a distinguished portfolio of work spanning the globe. He’s passionate about working with clients to develop projects with a high level of design while staying true to the environment and the communities within which their projects are sited.


    Nate has a deep passion for improving design through process, designing and developing projects that make a positive contribution and is not afraid to push boundaries and make change happen.


    His experience includes millions of square feet of mixed-use, commercial/retail, office, resorts and hospitality, K-12, Higher-ed, and multi-family projects.




    Related links for this episode:


    · OZ Architecture - https://ozarch.com/

    · Nate on LinkedIn - https://www.linkedin.com/in/nate-jenkins-308093a/

    · Nate on Instagram - https://www.instagram.com/natejjenkins/

    · Ace Hotel / Alex Calderwood - https://www.fastcompany.com/3031200/alexander-calderwood-never-stop

    · Paper Island - https://www.cobe.dk/projects/paper-island

    · Cobe - https://www.cobe.dk/

    · Good to Great (book) - https://amzn.to/4c3YWU3



    Be sure to support this podcast by subscribing and reviewing!


    Get on the list at https://transformingcities.io for future announcements.


    Brought to you by Authentic: https://authenticff.com


    © 2024 Authentic Form & Function

    1 hr 1 min
  • Real Wins - Why Agencies and Leasing Teams Don’t Get Along

    On this episode of Real Wins, Chris and Mike discuss why agencies and leasing teams don't get along, and what is broken when it comes to strategic and content-driven marketing plans.


    They take a "build in public" approach to how this relationship can be approached differently.


    Get more education and insight like this at Transforming Cities -

    https://transformingcities.io


    Brought to you by Authentic and Charlesgate -

    https://authenticff.com

    https://www.charlesgate.com


    © 2024 Authentic Form & Function and Charlesgate

    22 min
  • The Centralization Debate with Moshe Crane and Mike DiMella

    On this live episode of Transforming Cities, I was joined by Moshe Crane of Sage Ventures and Michael DiMella of Charlesgate.


    During our live event, our guests debated and discussed centralization as it relates to residents, employees, and property outcomes.


    We also threaded in a few audience questions during and after the debate.



    Related links for this episode:


    · Sage Ventures - https://sageventures.com/

    · Moshe on LinkedIn - https://www.linkedin.com/in/moshecrane/

    · Charlesgate - https://www.charlesgate.com/

    · Mike on LinkedIn - https://www.linkedin.com/in/michaeldimella/



    Be sure to support this podcast by subscribing and reviewing!


    Get on the list at https://transformingcities.io for future announcements.


    Brought to you by Authentic: https://authenticff.com


    © 2024 Authentic Form & Function

    58 min
  • Jay Parsons of Madera Residential

    On this episode I’m speaking with Jay Parsons, a rental housing economist, investor, speaker and advisor. Most recently, he joined Madera Residential as the Head of Investment Strategy & Research.


    Previously, Jay was the Chief Economist at RealPage, a leading rental housing software and analytics provider.

    He's been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, The New York Times, NBC News, Politico and he's appeared on CNBC and BloombergTV.


    Over the last decade-plus, Jay has advised numerous rental housing stakeholders including institutional investors, REITs, smaller investment groups, lenders, regulators, government agencies, and non-profits.


    In 2023, he was named as an “Influencer in Multifamily Real Estate” by GlobeSt, a leading industry trade publication.


    Related links for this episode:


    · Madera Residential - https://maderaresidential.com/

    · RealPage - https://www.realpage.com/

    · Jay on LinkedIn - https://www.linkedin.com/in/jay-parsons-a7a6656/

    · CRE Analyst - https://www.linkedin.com/company/cre-analyst/

    · Bill McBride - https://twitter.com/calculatedrisk

    · Jay’s Newsletter - https://jayparsons.com/


    Be sure to support this podcast by subscribing and reviewing!


    Get on the list at https://transformingcities.io for future announcements.


    Brought to you by Authentic: https://authenticff.com


    © 2024 Authentic Form & Function

    40 min

About Transforming Cities

From the publisher's feed

Transforming Cities interviews real estate developers and marketers who think progressively about the built environment. Brought to you by Chris Arnold of Authentic, the agency that builds premier…