Transforming Cities

On this episode of Real Wins, Chris and Mike review 10 questions to ask before hiring your multifamily brand and marketing agency.

They break them down into four key buckets: strategy, brand, demand, and enablement.

Get more education and insight like this at Transforming Cities -

https://transformingcities.io

Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com

© 2024 Authentic Form & Function and Charlesgate

On this episode I’m speaking with Autumn Hunt, Head of Marketing for CIP Communities, where she oversees a team dedicated to all digital marketing, advertising, product marketing, customer experience, analytics, and sales enablement for more than 40 entities.

She’s worked at the intersection of marketing, sales, and tech her whole career, and has leveraged her academic background in business and data analytics to create marketing that matters for customers and employees.

Autumn has a degree in Psychology, an M.B.A. with a specialization in Marketing, and several certifications including Advanced Product Marketing from the Product Marketing Institute.

In her free time, you can find her spending time with her husband and 3 year old daughter, reading or listening to audiobooks or podcasts, and cooking Italian or Thai food.

Related links for this episode:

· CIP Communities - https://www.rentcip.com/

· Autumn on LinkedIn - https://www.linkedin.com/in/autumnhunt/

· Hook Point (book) - https://amzn.to/43NVpXb

· The Advantage (book) - https://amzn.to/49q6QFC

Be sure to support this podcast by subscribing and reviewing!

Get on the list at https://transformingcities.io for future announcements.

Brought to you by Authentic: https://authenticff.com

© 2024 Authentic Form & Function

On this episode I’m speaking with Tara Samuels, Founder & CEO of Multifamily Mentor Matchmaking.

If you know Tara, you'll know she has a flair for fostering connections. From onsite roles to supplier endeavors, her journey has been a dynamic blend of experiences since the 90's. Also known as the "relationship-building architect," she's the mastermind behind countless industry connections that stand the test of time.

In addition to the matchmaking group, she's also a communication disruptor, leveraging her obsession with human connection through video as the VP of Sales at SalesMail.

Today, Tara resides in Atlanta after a lifetime in Chicago, and in a twist of fate, met her husband Rob at a multifamily conference in Indianapolis. Thankfully, we were able to capture that story, too.

Related links for this episode:

· Multifamily Mentor Matchmaking - https://www.multifamilymentormatchmaking.com

· Amplified Connections - https://www.ampyournetwork.com

· Tara on LinkedIn - https://www.linkedin.com/in/themultifamilymentormatchmaker

· Tara on Facebook - https://www.facebook.com/tsamuels106

· Email Tara - [email protected]

· We Bought a Zoo (movie) - https://amzn.to/3U3YqiQ

· Atomic Habits (book) - https://amzn.to/4ammxPq

· Make Your Bed (book) - https://amzn.to/3xjksVX

Be sure to support this podcast by subscribing and reviewing!

Get on the list at https://transformingcities.io for future announcements.

Brought to you by Authentic: https://authenticff.com

© 2024 Authentic Form & Function

On this live episode of Transforming Cities, I was joined by Dom Beveridge of 20for20 and Michael DiMella of Charlesgate.

During our live event, the duo debated and discussed revenue management as a tool, its use in the multifamily industry, current legislation, and much more.

We also pulled in a handful of live audience questions to add to the conversation.

Related links for this episode:

· 20for20 - https://20for20.com/

· Dom on LinkedIn - https://www.linkedin.com/in/dombeveridge/

· Charlesgate - https://www.charlesgate.com/

· Mike on LinkedIn - https://www.linkedin.com/in/michaeldimella/

Be sure to support this podcast by subscribing and reviewing!

Get on the list at https://transformingcities.io for future announcements.

Brought to you by Authentic: https://authenticff.com

© 2024 Authentic Form & Function

On this episode of Real Wins, Chris and Mike dive into the meaning behind a go-to-market strategy, often called a GTM or a GTM marketing strategy.

Later, Mike describes a few key differences between a condo sell-through go-to-market strategy and a multifamily go-to-market strategy.

Get more education and insight like this at Transforming Cities -

https://transformingcities.io

Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com

© 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris and Mike discuss the pros and cons of a full go-to-market engagement versus an la carte approach to creative services.

Then, they jump into the different types of websites in the industry: templated, hybrid, and custom.

Get more education and insight like this at Transforming Cities -

https://transformingcities.io

Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com

© 2024 Authentic Form & Function and Charlesgate

On this episode, I'm speaking with Jeff Johnston, Managing Director at Cathartes.

Cathartes is a boutique commercial real estate firm focused mainly on ground-up multifamily in New England. Jeff's focus is primarily on investment strategy, entitlements, and, more recently, raising equity for their latest project.

He went to UNH undergrad, night school at Northeastern for his MBA, and the MIT Center for Real Estate for a Master's in Real Estate Finance and Development.

In his free time, Jeff supports his favorite charities, including No Kid Hungry, Friends Forever, and The Portsmouth Music Hall. He also spends time with his wife and two daughters while making time to get out on the bike.

Related links for this episode:

· Cathartes - https://cathartes.com/

· Jeff on LinkedIn - https://www.linkedin.com/in/jeff-johnston-2aa42a6/

· Portwalk Place - https://cathartes.com/portwalk-place/

· Building Small (Jim Heid) - https://www.jheid.com/small/

· Rethinking Real Estate (book) - https://amzn.to/42ZQUso

· Setting the Table (book) - https://amzn.to/3SwHlw1

· Psychology of Money (book) - https://amzn.to/49P32hU

· Never Finished (book) - https://amzn.to/4bVPTW1

· Leadville 100 MTB - https://www.leadvilleraceseries.com/mtb/leadvilletrail100mtb/

Be sure to support this podcast by subscribing and reviewing!

Get on the list at https://transformingcities.io for future announcements.

Brought to you by Authentic: https://authenticff.com

© 2024 Authentic Form & Function

On this episode of Real Wins, Chris and Mike chat about the differences between a marketing team and a leasing team, and why one can't do it all.

Then, they jump into a related topic around what modern localized multifamily marketing looks like today and how to best harness it as a tool in your property awareness toolkit.

Get more education and insight like this at Transforming Cities -

https://transformingcities.io

Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com

© 2024 Authentic Form & Function and Charlesgate

On this episode, I'm speaking with Howard Paster and Mike Sturdivant of Paster Properties, now a third-generation real estate company based in the Twin Cities.

Howard joined Paster in 2000 and worked alongside his father, Edward, until his passing in 2012. Today, Howard continues Paster's legacy of combining local knowledge, regional insight, local relationships, and a broader national perspective.

As VP of Development, Mike focuses on sourcing and completing development, redevelopment, leasing, and acquisition projects for Paster. He's been instrumental in forming new joint venture partnerships and expansion into multifamily development and played a key role in Paster's Texa Tonka projects.

Related links for this episode:

· Paster Properties - https://pasterprop.com/

· Paster on IG - https://www.instagram.com/pasterproperties/

· Paster on LinkedIn - https://www.linkedin.com/company/paster-enterprises-llc/

· Texa Tonka - https://pasterprop.com/places/texa-tonka

· San Fransicko (book) - https://amzn.to/49lAQUd

· Extreme Ownership (book) - https://amzn.to/3HQ6Y61

Be sure to support this podcast by subscribing and reviewing!

Get on the list at https://transformingcities.io for future announcements.

Brought to you by Authentic: https://authenticff.com

© 2024 Authentic Form & Function

On this episode of Real Wins, Chris and Mike welcome Authentic Co-Founder Bryant Hughes to the show to discuss what developers and operators should look for when vetting a creative agency partner.

They chat about what information to have at the ready, what to watch for, and some tips on how to vet for the best possible partnership.

Get more education and insight like this at Transforming Cities -

https://transformingcities.io

Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com

© 2024 Authentic Form & Function and Charlesgate