Transforming Cities

On this episode of Empowered Returns, Tori and Mike dive into a critical topic—how the wrong approach to branding is costing developers millions.

But here's the twist—bringing a Condo to market is way more nuanced than a pretty logo and a trendy name. Today, they have a conversation on new development condo marketing to break down the biggest branding mistakes developers are making today and how they can fix them.

If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!

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Brought to you by Authentic and Charlesgate -

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On this episode I’m speaking with Jeff Hreben, Senior Development Manager at Chicago-based Tandem.

Within Tandem’s entrepreneurial environment, he’s been responsible for leading market intelligence research and providing direction on programming, financial feasibility, investor relations, site selection, and more.

With a Master’s in City Planning from the University of Penn and a certificate of Real Estate Development from the Wharton School of Business, Jeff prides himself on bringing a balanced dose of technical knowledge with creative design thinking.

Related links for this episode:

· Tandem - https://tandeminc.net/

· Jeff on LinkedIn - https://www.linkedin.com/in/jeffrey-hreben-708452/

· The Modern Management Mentor - https://amzn.to/4aeswXl

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Get on the list at https://transformingcities.io for future announcements.

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© 2024 Authentic Form & Function

On this episode, Victoria hosts our first-ever round table live, with guests Michael DiMella, Autumn Hunt, and Steven Rea, on the complexity of the renter journey today.

Related links for this episode:

Victoria's LinkedIn https://www.linkedin.com/in/victoriakaylewandowski/

Be sure to support this podcast by subscribing and reviewing!

Get on the list at https://transformingcities.io for future announcements.

Brought to you by Authentic: https://authenticff.com

© 2024 Authentic Form & Function

On this episode of Empowered Returns, Mike welcomes Dom Beveridge, Principal at 20for20, to discuss his recent whitepaper on Centralization for third-party management as we dig deeper into the work that still needs to be done when operating properties at scale.

If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!

Get more education and insight like this at Transforming Cities -

https://transformingcities.io

Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com

© 2025 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris welcomes Authentic Co-Founder Bryant Hughes to discuss what goes into Authentic's multifamily playbooks, and how they've evolved for customers over time.

If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!

Get more education and insight like this at Transforming Cities -

https://transformingcities.io

Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com

© 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris welcomes Authentic Creative Director Melody Sorenson to discuss the behind-the-scenes of what actually goes into a successful brand experience.

If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!

Get more education and insight like this at Transforming Cities -

https://transformingcities.io

Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com

© 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris hits Mike with 9 rapid-fire questions about his multifamily, real estate, and Boston experiences. Stay tuned for the bonus question in this fast-paced format.

If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!

Get more education and insight like this at Transforming Cities -

https://transformingcities.io

Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com

© 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris and Mike dive into how leasing can be improved even in a post-stabilized situation by thinking through team structure and vacancies with a different mindset.

If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!

Get more education and insight like this at Transforming Cities -

https://transformingcities.io

Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com

© 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris and Mike discuss how brand can increase property value, both in an initial lease-up or sell-through phase, but also long term.

If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!

Get more education and insight like this at Transforming Cities -

https://transformingcities.io

Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com

© 2024 Authentic Form & Function and Charlesgate

On this episode of Real Wins, Chris and Mike rip the bandaid off a controversial opinion about leasing: that the entry-level property management role makes no sense.

If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app!

Get more education and insight like this at Transforming Cities -

https://transformingcities.io

Brought to you by Authentic and Charlesgate -

https://authenticff.com

https://www.charlesgate.com

© 2024 Authentic Form & Function and Charlesgate