July 18, 2025

Transforming The Golf Entertainment Gaming Experience - TJ Schier, CEO/Founder at SmashSwing Immersive

36 minutes

"Our goal is to put a golf club in someone's hands for the very first time so they have a fun, memorable experience."

On this episode of The ModGolf Podcast, host Colin Weston speaks with TJ Schier Jr., the founder of SmashSwing Immersive. They discuss the intersection of entrepreneurship, innovation, and the golf industry, highlighting TJ's unique approach to creating an engaging indoor golf experience.

Join us for an insightful conversation with TJ Schier Jr. as he shares his entrepreneurial journey and the innovative vision behind SmashSwing Immersive. Whether you're a golf enthusiast or an aspiring entrepreneur, this episode offers valuable lessons on creativity, market understanding, and the power of community feedback.

Key Takeaways you will discover on this episode are:

Embracing Feedback for Innovation

TJ emphasizes the importance of gathering feedback from potential users during the development phase. By inviting a diverse group of testers to experience SmashSwing, he was able to refine the product based on real user experiences rather than assumptions. This iterative process not only improved the technology but also expanded the target market.

Targeting the Non-Golfer Market

SmashSwing aims to attract the 99% of the population that doesn't typically engage with golf. By creating a fun, gamified environment that appeals to social and casual players, TJ is redefining the indoor golf experience. This strategy opens up new avenues for growth and accessibility in the sport.

Building a Strong Brand Identity

TJ discusses the significance of a well-crafted brand and first impressions. By investing in professional branding and creating a polished environment for SmashSwing, he ensures that potential customers see the value and quality of the experience. This focus on branding helps to instill confidence in both consumers and investors.

Are you more of a watcher than a listener? Then enjoy our video with TJ on The ModGolf YouTube channel as he gives us a SmashSwing demo from their test facility in Dallas. Click on this link or the image below as Colin and TJ extend their podcast conversation with key takeaways and lessons learned that will benefit all entrepreneurs.

Prior to launching SmashSwing, TJ helped ignite the growth of BigShots Golf as part of ClubCorp/Invited to be the second largest player in the golf entertainment space. The brand grew from 1 to 7 units in 20 months with a mix of corporate owned, managed and franchised locations. Want to connect with TJ? Check out his bio page to make that happen!

https://modgolf.fireside.fm/guests/tj-schier

To learn more about SmashSwing, check out their website at https://smashswingimmersive.com or click on the image below.

Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear!

As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests.

I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf.

Click to join >> https://patreon.com/Modgolf

I look forward to seeing you during an upcoming live show!... Colin

We want to thank our Episode Presenting Partner Golf Genius Software who have supported The ModGolf Podcast since 2019!

Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience?

Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com.

Special Guest: TJ Schier - CEO/Founder at SmashSwing Immersive.

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