Krisy Thomas, Vice President of the CWP Society, is joined by special guest Carissa Kruse, marketing guru and founder of Win More Weddings Content Club, for an eye-opening conversation on what truly works in wedding industry marketing today. With a background in building a successful multi-state wedding business alongside her marketing agency, Carissa shares why many wedding pros are unknowingly “automating themselves out of business.” In a world where modern couples book based on connection and vibes, she reveals how to infuse personality into your marketing, ensuring your brand stands out in an oversaturated industry.

The modern wedding couple makes decisions based primarily on vibes - that intangible feeling they get from their very first interaction with you. When your marketing feels cold, robotic or impersonal, you're pushing potential clients straight to your competitors. Carissa explains exactly how to create authentic connections through your content that makes couples feel they already know you.

We explore why personal branding matters more than ever in an oversaturated industry. Rather than copying what others are doing, Carissa shows how to weave your authentic personality into your marketing to create meaningful connection points with your ideal clients. She shares specific strategies for crafting social media captions that actually convert, explaining how algorithms have shifted away from hashtags toward content-rich, SEO-optimized text.

Beyond social media, Carissa breaks down her comprehensive "traffic strategy" approach that creates multiple pathways for clients to find you. Her email nurturing sequence has helped wedding pros book clients up to two years after initial inquiry. For those feeling overwhelmed by content creation, she offers practical advice on using AI tools without losing your unique voice, and why releasing perfectionism is the secret to consistent, effective marketing.

Want to transform your wedding business marketing? Listen now and discover actionable strategies to connect with couples in ways your competitors aren't.

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