The ability to shift and/or pivot to accommodate new oppotunities is an understated superpower of many company owners. We are pleased to higlight STP for having uniquely flexed this superpower. Anitra speaks on trucking, air freight, TSA certification, foreign trade zones (FTZ), warehousing, and much, much more. 5.11.2022
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0:00 Intro and background
5:04 Location of Supreme Transportation Group and reason for this location
6:38 Fluctuating truck prices and how she acquired hers
8:01 What made her take the risk of making a big investment (buying two trucks) enduring the pandemic
9:37 Dedicated lanes importance and how this played a part in the acquisition of her trucks
11:35 Does she have recovery drivers in case of breakdown and driver illness
12:32 Number of trucks in her fleet
12:45 Why she moved to drayage
14:08 Acquiring warehouse space
15:20 Atlanta Warehouse Space vs Atlanta Housing Market. Which is tighter?
15:59 Is Supreme Transportation Group hiring drivers and would she let owner operators run under her Authority?
17:11 Supreme Transportation Group Inhouse Dispatch Service
18:47 Are there benefits of being a carrier first before venturing into dispatch
20:00 Has she been involved in dispatching other vehicles or is it something another team member does?
22:13 Tender rejections and how they handle cheap load rates
24:35 Warehouse certification and why it is important
27:00 Were there any modifications to the warehouse to adhere to certain requirements
28:50 Systems they used to allow visibility
29:26 EDI (Electric Data Interchange). Is Supreme Transportation moving towards artificial intelligence?
30:36 Has making their warehouse a Free Trade Zone (FTZ) been positive for their operations?
31:40 Transloading, cross-docking, and other services provided in her warehouse
34:24 What is Air Freight?
36:45 Process by which a driver becomes CSA certified
41:01 NASCAR, and how it came into her radar
42:45 Most memorable moment of being a NASCAR sponsor
44:15 Opportunities that came with her NASCAR sponsorship
46:10 What has made her succeed in life instead of staying on a normal path
49:20 Audience invite
49:56 Audience member note of thanks
50:39 Least amount of money it would take to be a NASCAR sponsor
52:25 Note of thanks from Jorie
53:30 Her handles and website
54:00 Closing remarks
53:53 Outro