A visionary executive and experienced senior revenue and strategy leader in the commercial airline business offers insight into what has turned the aviation industry on its head again and again over the last 30 years…
Marty St. George, EVP of Commercial and Planning for JetBlue Airways, joins John Matson and Bess Chapman in the MouthMedia Network studios powered by Sennheiser. Note that Bess Chapman is interviewing Marty St. George only in the capacity as a podcast host – she also works for JetBlue Technology Ventures, a subsidiary of JetBlue.
Marty’s history with JetBlue and the Airline industryJetBlue focus cities and outlook on growthThe fascination with bankruptcy and what he’s learned from itChanging with the times and evolving to meet demand; From down turn to profits, low cost to premiumHow customers will always dictate and pick what business model suites themJetBlue training; everyone from baggage handlers to vice presidents share the experienceThe future of the Airline industryMaintaining the upstart attitude at a larger scaleAn anecdote about Mint, and a “missed” business opportunityThe 5 core values of JetBlue and the secret sixthWhite Leather 90sWhat JetBlue is doing to future proof for recessionsThe business vs leisure argument; which is more importantA love for building networks and the competitive nature it brings outData, from the new ways aircraft manufacturers are collecting it inflight to the need for protectionThe mass amounts of data that are available to due regulationsThe need for airlines to be more customer focused, and restructuring CRMsViewing JetBlue as a service business and not an operatorOverseeing JetBlue ventures; outside the box solutions from outside headsWouldn’t it be great to have a solution for Air-Traffic Control and the weather?Identifying a business problem, and finding the means to properly address itThe future of JetBlue, 1 year, 5 years, and 10 years down the road, and what Marty thought JetBlue would be doing now, 10 years agoHush Puppies and PBRs, a guide to outlasting “hipness”Doubling down on successesImproved Airline safety and JetBlue’s brand new 220 aircraftMarty’s love for all things Boston, Necco, The Patriots, The Sox, and the small city charmSee omnystudio.com/listener for privacy information.