A fireside chat on innovation between representatives of two of the most forward thinking travel groups…
Rashesh Jethi (SVP Engineering for Americas & Head of Innovation for Airlines for the world’s largest GDS, Amadeus) and Bess Chapman (Operating Principal for JetBlue Technology Ventures) discuss travel tech infrastructure, innovation, and possibilities at the Travel Disruption Summit presented by Voyager HQ, and sponsored by Amadeus and Fareportal.
What AI means for the travel industryHow everything has changed with hyper-cheap hyper-computingUsed to depend on massive investments for AI, and now it simply requires a lot of data and smart peopleHow machine learning sit on top of that, what it means when airlines and other travel business starts really knowing customersMachine learning is one discipline of AI, and it means you feed computer data, makes sense of data, make more personalized recommendations, much potential in marketingHow it is a challenge that many players are at different maturity in technology stacksMany are moving to open APIs to encourage growth and innovationPHOTO CREDIT: EVA CRUZ, CROUCHING TIGER LLC
Regulation issues an inhibitor to innovation, but most regulation is to keep us safeBe respectful of regulation that’s thereGDPR an exampleWhat it means that not all travel providers can keep up with changes at the same paceAntiquated innovation all aroundThe biggest white space for disruption in airportsWhy airports will be the malls of the futureAirports can be an oasis of commerce and relaxationPrescreening and biometrics, making screening fast track, frictionlessIdentifying you as a traveler, then providing you a contextual experience and a reference to what is available around youAmadeus believes in tapping into the creative energy of anyone, supporting innovationOverhyped technology (personal opinion) is blockchainBags as a huge white space, RFID, and moreHow NDC change Amadeus’ current setup, and the next evolution in standard with a lot of interest from customersAR and VR in the travel space, ideal use-cases, and why they could just become another screen we get used toUsing VR to book trips and for in-flight entertainment, shopping, training – and what are the challenges?A lot of opportunity for companies to help other companies make moneyWhat is looked for by Amadeus venture fundPHOTO CREDIT: EVA CRUZ, CROUCHING TIGER LLC
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