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TRB Live in Cannes: Publishers' Google problem
People Inc CEO Neil Vogel explains his beef with Google and how publishing now requires running multiple playbooks customized for each brand. Axios chief media correspondent Sara Fischer says an AI marketplace can only emerge if Google participates.
Chapters:
00:00 Beehiiv Spot
01:14 Intro
04:36 Welcome
05:26 Cannes Takeaways
07:34 Google Traffic Breakup
11:53 Premium Barbell Strategy
15:46 AI Deals And Regulation
18:47 Marketplace Needs Google
25:55 Agents And Trust Markets
27:44 Humans Still Choose
33:34 Journalism In New Mediums
View all episodes
By Brian Morrissey
4.9
6060 ratings
People Inc CEO Neil Vogel explains his beef with Google and how publishing now requires running multiple playbooks customized for each brand. Axios chief media correspondent Sara Fischer says an AI marketplace can only emerge if Google participates.
Chapters:
00:00 Beehiiv Spot
01:14 Intro
04:36 Welcome
05:26 Cannes Takeaways
07:34 Google Traffic Breakup
11:53 Premium Barbell Strategy
15:46 AI Deals And Regulation
18:47 Marketplace Needs Google
25:55 Agents And Trust Markets
27:44 Humans Still Choose
33:34 Journalism In New Mediums
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