In My Non-Expert Opinion

Treat Your Business Like a Dinner Party


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Ever notice how we obsess over hitting these insane follower milestones, thinking that's when we'll finally feel legit? Chelsea's fed up with this narrative and breaks down why you don't need massive numbers to create something extraordinary. 

Just like you wouldn't throw a dinner party for 100 people and expect intimate conversations, your business thrives when you focus on nurturing smaller, engaged communities first. She shares why learning to hold space for 10 people beats chasing 100 every single time.

Some rules of treating your biz like a dinner party:

  • curate the vibe - playlists, mood, theme
  • set clear expectations with your "invite" (aka your branding and messaging)
  • actually be present for your guests instead of already planning the next occasion

Chelsea shares how this exact approach made her latest Pitch Perfect launch feel effortless and fun, plus why treating your audience like dinner party guests (complete with themed vibes and personalized attention) beats the whole "pray I go viral and sell out my program" marketing approach. 

Time to grab some glitter and wax seals for your invites and start planning your own digital dinner party! 

Connect with Chelsea:

💻 Website

🪐 Pitch Perfect - next round May 2026, get on the waitlist!

📲 Instagram 📲


☎️ Want to send a voice note to the podcast and have Chelsea answer you on air? Do so ⁠HERE⁠.

🫶 Don't forget to rate, review, and share in the group text. This podcast is free and ratings/reviews and shares are our currency.

🙌🏼 Want to contribute to IMNEO to show your appreciation (and keep us going?) Click HERE

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In My Non-Expert OpinionBy Chelsea Riffe

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