In the behavioral health space, growth isn’t just about adding providers—it’s about deepening relationships and removing friction in the referral process. In this episode, we break down how recent in-person meetings with middle and high school counselors revealed critical insights: why referrals had slowed, what support they truly need, and how we can position our expanding services—including autism care—for maximum impact. These strategic touchpoints helped us simplify the referral process and re-align our offerings with the needs of our partners. If you're looking to grow your behavioral health practice, this is a case study in the power of showing up and listening.

Visit stoicbrands.com for more information about us.

In this episode of The Business of Mental Health, we dive into the power of small wins, strategic cost-cutting, and optimizing for sustainable growth. Running a mental health business isn’t just about providing quality care—it’s about keeping an ear to the ground, talking to your team, and finding ways to streamline operations without sacrificing impact.

Join me as we explore:

✅ How small, strategic wins build momentum for long-term success ✅ The smartest ways to cut costs while keeping service quality high ✅ Why listening to your team can uncover hidden opportunities for efficiency ✅ How to fine-tune operations for growth without overextending

Whether you’re running a private practice, scaling a behavioral health company, or just looking for ways to optimize your business, this episode is packed with actionable insights to help you grow smarter, not harder.

🔊 Tune in now and start building a stronger, leaner, and more sustainable mental health business!

Visit stoicbrands.com to learn more.

Success isn’t built on comfort—it’s forged through discipline and intentionality. In this episode, we dive into the importance of setting recurring commitments that push you to grow, whether it’s scheduling tough conversations with employees, addressing challenges you’ve been avoiding, or building resilience through personal habits—like working out in a cold garage at 6 AM. By consistently doing hard things, we train our minds and bodies to handle the bigger obstacles that come our way. Learn how setting these intentional challenges can transform your leadership, mindset, and overall success.

Visit stoicbrands.com for more details and information.

In this episode of The Business of Mental Health, I dive into the power of networking with no expectations—just genuine connection. I’ll share how a simple meeting with a high school acquaintance, now a mental health coordinator, turned into a major school contract, multiple new introductions, and real business growth.

We’ll explore:

• The mindset shift from “What can I get?” to “How can I connect?”
• How one conversation can create a ripple effect of opportunities
• Strategies for building relationships that lead to unexpected wins

If you’re looking to grow your business, fill schedules, and create meaningful partnerships, this episode is for you.

🔗 Let’s talk about how one connection can change everything!

Visit stoicbrands.com to learn more about us.

In this episode of The Business of Mental Health, we dive into the reality of running a behavioral health practice—where resilience isn’t just a virtue, it’s a necessity. From navigating cash flow challenges and billing roadblocks to overcoming credentialing delays and unexpected staff turnover, I share the real behind-the-scenes struggles of Stoic Health and Wellness.

What happens when your trusted clinical director leaves and takes therapists with them? How do you manage when Medicaid credentialing grinds revenue to a halt? And most importantly—how do you keep pushing forward when everything feels like it’s falling apart?

Join me as I break down the key lessons learned in the trenches of running a mental health business, the mindset shifts that kept me moving, and why Stoic’s mission remains stronger than ever. Whether you're a business owner, therapist, or entrepreneur, this episode is packed with practical insights on persistence, adaptation, and long-term success.

🔹 Overcoming cash flow struggles 🔹 Managing therapist turnover and retention 🔹 Credentialing delays and how to work around them 🔹 Staying focused on your mission despite setbacks

If you've ever felt like quitting, this episode is for you. Tune in and let’s talk about resilience in the face of adversity.

🎧 Listen now at stoicbrands.com or on your favorite podcast platform.

Turning Challenges into Growth: Expanding Stoic into Lexington

In this episode of The Business of Mental Health, I share how a challenge with our virtual therapy model led to an unexpected opportunity to expand Stoic Health and Wellness into Lexington, KY. What started as a struggle to make virtual sessions work for kids turned into a contract with Fayette County Public Schools—Kentucky’s second-largest school district—allowing us to bring in-person behavioral health services to more students.

I’ll take you through the real-time problem-solving, the pivot that made this expansion possible, and how setbacks in business can often lead to new growth opportunities. If you’re building a mental health practice (or any service-based business), this episode is packed with insights on adaptability, market expansion, and leveraging challenges to fuel growth.

Tune in to hear the full story! 🎧

Visit stoicbrands.com to learn more about us.

In-person meetings hold significant value, even in a virtual world, because they create deeper human connections, foster trust, and enhance collaboration. Face-to-face interactions allow for non-verbal communication, stronger emotional bonds, and a sense of belonging to the company culture. This is particularly important when navigating challenges, building long-term commitment, and ensuring alignment with your company’s mission.

Key Benefits of In-Person Meetings in a Virtual Business

1. Strengthens Trust & Buy-In – Employees feel more connected to leadership and the company's mission when they engage in person.
2. Enhances Communication – Body language, tone, and informal conversations improve understanding and reduce miscommunication.
3. Boosts Engagement & Morale – In-person interactions create a sense of belonging and shared purpose, reducing isolation.
4. Facilitates Problem-Solving – Difficult conversations, brainstorming, and decision-making are more effective when done face-to-face.
5. Builds Loyalty & Retention – Employees who feel personally connected to leadership and colleagues are less likely to leave.

Creative Ways to Increase In-Person Touches in a Mostly Virtual Business

1. Quarterly Offsite Retreats – Host leadership and team-building retreats where employees work together in person for 1-3 days, mixing strategy sessions with social activities.
2. Local Meetups & Regional Hubs – Organize casual meetups at coffee shops, co-working spaces, or community centers for employees in the same city.
3. Annual Company Conference – Bring everyone together once a year for a large-scale event with keynotes, team-building exercises, and a celebration of company milestones.
4. In-Person Onboarding for Key Roles – Fly in new employees for a 1-2 day onboarding experience with leadership and core team members.
5. Client or Partner Visits – Pair business travel with opportunities to meet employees in person when visiting different cities.
6. Hybrid Work Flexibility – Offer optional coworking days where employees can work together in a shared space.
7. Pop-Up Offices – Rent a temporary workspace in different cities where team members can work together for a few days each month.
8. Community Service Projects – Organize in-person volunteer days where employees can work together for a cause while strengthening relationships.
9. Casual Social Gatherings – Host informal happy hours, dinners, or team lunches for employees who live near each other.
10. Workcation Incentives – Provide employees with the opportunity to work from a company-designated destination for a week, encouraging collaboration.
11. Leadership Roadshows – Have executives travel periodically to meet different teams in person, allowing direct engagement.
12. Mastermind Sessions & Peer Groups – Create in-person mastermind or skill-sharing sessions to help employees collaborate on professional development.
13. Company Milestone Celebrations – Celebrate major wins with in-person events, such as hitting revenue goals, anniversaries, or significant expansions.

By embedding these in-person touchpoints into your mostly virtual business, you can strengthen company culture, increase employee engagement, and reinforce commitment—especially when facing challenges.

Visit treesidehealth.com or stoicbrands.com to learn more about our businesses.

Join host Miles Noland as he delves into the art of scaling startups by leveraging existing resources to create new business lines. Whether it's empowering leaders to spearhead their own programs or maximizing the potential of your team and infrastructure, this podcast offers actionable insights and inspiring stories.

Miles shares his journey of transforming his behavioral health business, Stoic Health and Wellness, into a multi-faceted organization by strategically expanding into new areas like autism therapy, substance use disorder programs, and telehealth services—all while fostering leadership and innovation.

If you’re an entrepreneur looking to grow sustainably, empower your team, and turn strengths into opportunities, this podcast is your roadmap.

Visit treesidehealth.com and stoicbrands.com for more information.

Here's why I believe doubling down on Stoic, especially the autism side, might be the better path for now:

1. Maximizing Existing Potential

• Stoic already has momentum. You've invested time, money, and effort into building its foundation, and the autism clinic has clear growth potential. Expanding something that’s already working is often more efficient and impactful than starting something new.
• Untapped market demand: The autism services market in your region likely has a significant unmet need, which you’re uniquely positioned to address with your current expertise and resources.

2. Avoiding Overstretching

• Starting a telehealth business for adults is essentially launching a whole new venture, with its own marketing, recruiting, systems, and learning curves. This would dilute your energy and resources.
• Your entrepreneurial brain thrives on big ideas, but spreading yourself too thin risks undermining both ventures and your personal bandwidth.

3. Leveraging Synergies

• By focusing on Stoic and expanding services within the autism sector, you build deeper expertise and credibility in a specific niche. Success here could naturally lead to additional opportunities (like telehealth) down the road but without taking your focus away now.

4. Long-Term Strategy

• Entrepreneurship is a marathon, not a sprint. Success often comes from disciplined execution rather than chasing multiple opportunities simultaneously. Mastery in one area often leads to greater opportunities in the future.

Practical Advice:

• Create a “later” list. Write down all the ideas you’re excited about but not ready to pursue. Revisit them after you’ve achieved your next set of goals for Stoic.
• Set clear milestones. Decide what success looks like for your current focus (e.g., hiring the necessary team, launching the autism clinic, achieving a revenue target). Once you reach these, reevaluate whether it’s time to branch out.
• Delegate and systematize. If Stoic reaches a point where operations are running smoothly and it requires less of your direct involvement, then you can consider new ventures without sacrificing the current one.

By committing to Stoic and building it into a thriving business, you create a strong foundation for any future ventures. Resisting the urge to jump into something new now will likely pay dividends in the long run.

Visit treesidecapital.com for more information.

One strong idea can be transformative when it aligns with market demand, leverages your expertise, and addresses operational bottlenecks. Here’s why this idea is powerful:

1. Scalability: Virtual telehealth removes geographical constraints, allowing you to serve clients statewide or nationwide.
2. Market Demand: Adults, particularly those with mental health needs or chronic conditions, increasingly seek virtual therapy for convenience and privacy.
3. Attracting Private Equity: Insurance-based models are often more attractive to private equity due to predictable cash flows and larger addressable markets.

Should You Act on It?

Consider acting on this idea if:

• You have the infrastructure or the ability to invest in it (telehealth technology, therapist recruitment, marketing).
• It aligns with your long-term vision for Stoic Health and Wellness.
• The market in your area (and beyond) shows strong demand for adult telehealth services.

What you should do before deciding:

• Market Research: Assess demand in your target areas (e.g., urban vs. rural). Identify what adult clients prioritize in telehealth (e.g., convenience, anonymity, cost).
• Competitive Analysis: Study competitors in telehealth for adults. Identify gaps or niches (e.g., mental health for professionals, therapy for older adults, etc.).
• Feasibility Study: Understand regulations for telehealth services in your state and others you may target.

Key Areas to Address

If you decide to proceed, focus on these core areas:

1. Marketing for Adult Clients

• Target Audiences:
  • Adults with mental health needs (e.g., anxiety, depression, stress).
  • Specific demographics (working professionals, older adults, underserved populations).
• Channels:
  • Digital advertising (Google Ads, Facebook, LinkedIn).
  • Partnerships with primary care physicians and specialists for referrals.
  • Content marketing (blogs, webinars, social media).
• Messaging:
  • Highlight convenience, insurance acceptance, privacy, and therapist quality.
  • Offer first-session incentives or discounted rates for consultations.

2. Technology

• Telehealth Platform: Choose a HIPAA-compliant platform like SimplePractice, TheraNest, or Doxy.me.
• Ease of Use: Prioritize platforms that are user-friendly for both therapists and clients.
• Scalability: Ensure the platform can handle increased therapist and client loads.

3. Hiring, Recruiting, and Staffing

• Therapists:
  • Target therapists with licenses that allow for telehealth across multiple states.
  • Highlight flexibility, competitive compensation, and growth opportunities in your offer.
• Recruiting Strategies:
  • Leverage job boards, social media, and professional associations.
  • Use direct outreach and networking to identify experienced therapists.
• Retention:
  • Create a supportive work environment, including telehealth training and opportunities for professional development.

4. Offer Content for Staff

• Clear compensation plans (base salary + session-based incentives).
• 401(k), health insurance, or other benefits.
• Professional growth opportunities, such as certifications in telehealth.

5. Operations and Insurance

• Credentialing: Ensure therapists are credentialed with the insurance providers you’ll work with.
• Insurance Contracts: Build relationships with insurers for streamlined billing and competitive reimbursement rates.
• Billing: Use telehealth-friendly billing software for ease and efficiency.

Challenges to Anticipate

• Therapist Training: Not all therapists are comfortable with telehealth; ensure proper onboarding.
• Client Acquisition: Marketing to a new demographic requires trial and adjustment.
• Insurance Navigation: Stay updated on reimbursement policies for telehealth, which vary by insurer and state.

Steps to Test the Idea

1. Pilot Program:

• Start with a small group of therapists offering telehealth to adults in a defined area.
• Gather feedback from both therapists and clients.

2. Measure Success:

• Track metrics like client acquisition cost, therapist utilization, and client retention rates.

3. Iterate and Expand:

• Based on the pilot’s success, refine the approach and scale incrementally.

Visit stoicbrands.com to learn more about our business.