Did you know more Americans are now debt free? That means, as spring 2025 begins and summer approaches, consumers have more money to spend. 
Find out what they plan to spend it on, how they’ll be celebrating Mother’s Day and Easter, and more in the brand-new Spring 2025 Consumer Trends Report. In this episode, Resonate CMO Ericka McCoy discusses insights that will empower you to refine your marketing strategies and prepare to meet the evolving needs of consumers. 

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Learn more at ⁠resonate.com

In this episode, Resonate CMO Ericka Podesta McCoy takes a deep dive into the mindset of American voters as the countdown to Election Day reaches its final 90 days. The economic strain from rising prices has left voters increasingly worried about the state of the economy, driving their decisions at the ballot box. Frustration with leadership is another prevailing sentiment, with a significant number of voters expressing doubt in both major party candidates, believing they may have committed crimes. As economic concerns take center stage, there's a noticeable shift in voter behavior—many are moving away from consumer activism, focusing more on price sensitivity than aligning with brands that support social causes. Despite the pervasive distrust in the media, local news has emerged as a trusted source of information, emphasizing the critical role of local media channels in campaign strategies.

Learn more at resonate.com

Hosted by Resonate CMO Ericka Podesta McCoy, this episode delves into the latest consumer trends report, revealing a complex picture of the American consumer. While concerns about health have eased, economic anxiety is on the rise, leading to a pullback in spending and a growing reliance on debt. Consumers are becoming more price-sensitive and less interested in brand activism. The political climate also plays a significant role, with consumers increasingly blaming the government for inflation. Understanding these shifts is crucial for businesses navigating the challenging economic landscape.

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Learn more at resonate.com