Simon-Kucher consumer and retail expert and Partner, Shikha Jain, discusses the expectations and best practices for this holiday shopping season, including trends in consumer behavior and spending, the impacts of inflation on shopping carts and budgets, where and when you will see shoppers, and the effects of rising inventory glut.

Jain answers questions such as:

- Discuss the Holiday Shopping study and what it exposes about inflation and other economic trends in 2022.

- How can retailers respond to these trends?

- Do shoppers value experiences or products more now, considering the pandemic? 

- Which promotions should shoppers expect the biggest discounts from this season?

- Why is Black Friday, in general, important to a company's bottom line?

- Which group of shoppers will be doing the most shopping this season?