If you’ve ever had a Big Idea that deserved to move faster — this episode is for you.

I’m speaking with Susan Schramm, author of Fast Track Your Big Idea!, about why so many marketing strategies stall, and what leaders can do to turn vision into velocity. Susan reveals why the biggest threat to your idea isn’t the budget or the timeline — it’s the people side of risk. And she shares a practical framework that helps marketers build alignment, accelerate momentum, and avoid losing their way mid-launch.

If you’re steering transformation, launching a brand platform, or trying to get teams energized about what’s next — don’t miss this conversation.
 

In today’s episode, we’re stepping into the kitchen with Jen Harrington, CEO and founder of HATCH, the independent, women-owned agency that’s redefining what it means to build creative partnerships.

Jen recently launched Eat In or Dine Out, a sharp new YouTube series for CMOs that uses food as a metaphor for one of marketing’s most pressing questions: Should you “eat in” with in-house talent, or “dine out” with external partners?

Join us as Jen shares her recipe for modern marketing — one that blends agility, empathy, and flavor in every campaign.

When an ad agency launches an AI division with a campaign that begins by declaring how bad AI can be, you know it’s not business as usual.

Michael Moszynski, Chairman and Co-Founder of London AI, isn’t interested in selling artificial intelligence as the next miracle cure for marketing. Instead, he’s redefining what AI should mean for agencies, clients, and creativity itself.

Today we’re joined by Dr. Jan Flemming, one of The Internationalists of the Year and a true innovator in European retail marketing. As CMO at PENNY and Media Director of REWE Group, he has redefined how top German grocery retailers connect with millions of customers. His story is an inspiration to marketers everywhere who want to push boundaries, challenge assumptions, and turn industry problems into lasting progress.

What happens when media no longer just delivers messages—but reflects what we already believe?

Former Omnicom Vice Chairman Tim Love and former Speaker of the House Richard Gephardt tackle that question in The Medium is the Mirror, exploring how algorithms, advertising, and politics collide to shape truth itself. From children’s online safety to national security, both leaders call for greater accountability—from platforms, policymakers, and each of us.

Bridget Sponsky, Executive Director of Brand Marketing at Ally Financial has become one of today’s most innovative marketers by blending bold actions with measurable results.

When speaking with Bridget, you immediately sense why Ally feels different from most financial institutions. Its purpose is simple yet powerful: put people first. Whether that means designing fairer financial products or championing equity in sports, Ally keeps its focus on customers—their goals, their realities, and their right to a brand that truly acts like an ally.

Children’s online safety is one of the defining tests of how advertising can live its purpose.

In my latest Trendsetters podcast, I speak with Charley Stoney, CEO of EACA, about #Campaign4Good—a pan-European competition created with 5Rights Foundation that invites young creatives to design campaigns protecting children in digital spaces. With support from EU Commissioner Michael McGrath, this initiative shows how creativity, advocacy, and policy can combine to deliver real impact across Europe. 

Hear Charley’s perspective on why purpose still matters, how young talent is driving change, and why #Campaign4Good could reshape the future of advertising.

Most CMOs obsess over purpose, storytelling, or benefits.

But what if the real driver of growth is something simpler—and more powerful?

In my new conversation with Ulli Appelbaum, author of The Science of Brand Associations, we dig into the evidence, the frameworks, and the discipline needed to build brands that stick in the brain—and in the market.

Today, we’re joined by Rogier Vijverberg, founder of SuperHeroes—the independent agency with a mission to save the world from boring advertising. From flying blimps over football stadiums for Netflix to transforming Buicks into modern art, SuperHeroes has mastered breaking through the clutter. We’ll talk with Rogier about how Gen Z tastemakers and AI collectives are reshaping creativity, what it takes to keep an agency fresh, and why the future of advertising might look very different from what we expect.

Sweden’s CMO doesn’t just market a country—he makes it impossible to forget.  

From letting the world call a random Swede to co-writing a horror story with AI, Nils Persson has turned Visit Sweden into a masterclass in bold, creative, and sustainable destination marketing. In our conversation, he shares how humor, cultural insight, and environmental responsibility can work together to win travelers’ hearts—and change their behavior.