Many of you will know that I was to be a speaker/panelist at this event in Sicily in a few weeks.

Wellness Collective Events

Well...now I’m not. I will not be associated with what has become a highly questionable event.

I don’t know what’s going on. Nobody seems to know. 

At best, this is a case of really poor communication. At worst...God only knows!?!?!

PS: For those trying to get information, the Founder/CEO of the event is Maximilian Laurence-Gutteridge. [email protected]

You can try to contact him. Good Luck with that.

PPS: On behalf of Prof. Gerry Bodeker, I can confirm that he also will NOT be at the event now.

What separates a Wrong Decision from a Bad Decision is effort and intent. And a Wrong Decision can still be a Good Decision. Confused? 🤷‍♀️ Take a listen 🔊 

#decisions #right #wrong #decisionmaking

It’ll never be perfect, no matter how long you wait. If you wait till it is, you’ve probably waited too long. Don’t worry about others seeing your imperfections. Most won’t notice...and they’ll forget it anyway when you eventually get it right.

#action #start #justdoit #juststart

With so much data available today, we sometimes forget just how much of the impact we make, for better or worse, goes unknown.

#customerfeedback #impact #consumerdata #customersatisfaction

When does a Half Truth become a lie? For me, it all comes down to intent. And as soon as your Half Truth compels someone to invest their time, money, effort, reputation, etc when they otherwise wouldn’t have...then it’s a lie!

#integrity #integritymatters #truthmatters #honesty

Offering your customers options and choices is great. Just make sure your intent is pure. Otherwise you might be seen to be given them and ultimatum rather than a choice.

 #options #choices #choicematters #ultimatum #intentions

Branding, if done right, should resonate with as many of your senses as possible. Spas are actually ideally positioned to leverage Sensory Branding. How? Here’s what brand guru Martin Lindstrom thinks.

 #spa #branding #sensorybranding #senses #hotelspa

Trust seems like a pretty simple concept.

You either have it, or you don't.

But the more you explore real-life scenarios, the more ambiguous trust becomes.

In this episode I explore a number of different aspects on trust and how they can impact upon your business.

I've pulled a few episodes from my Trent365! show over the past couple of years to help make my points, including...

Ep. 458 - We Trust Brands, Not Companies

Ep. 470 - System Trust vs Individual Trust

Ep. 399 - Opportunities in Lack of Trust

Ep. 241 - Trust over Competence

Enjoy!

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Brand Guru Martin Lindstrom and I discuss the Hotel Spa of Tomorrow from a brand perspective & the Brand Equity of Hotel Spas.

 #branding #brandequity #hotelspa #tomorrowspa #hotels

Did you hear that ‘Marriott’ is re-branding itself to ‘Marriott BonVoy’?

No?

Me either.

But take a look at their website (any of them) and you’d be forgiven for thinking that.