Hotel Spa Retail.

Love it or hate it.

For many, it's this an unfulfilled opportunity, just waiting to be exploited.

For others, it's an enigma.

SPONSOR

We are thrilled to announce a new sponsor for the show...

Kapwing - a modern editor for images, GIFs and videos. 

Someone told me last week that I am what I type - ie: what I post on social media.

But the reality is we are each the sum of all that we do and all that we say - everywhere.

In this world of ours where so much of us is out there on social media. It’s important to remember you are not just that. For better - and worse - you are much more.

#socialmedia #influencers #publicrelations #perception #realworld

Instead of pursuing a pure sponsorship opportunity, what about offering the venue a Free Trial of your product/service? That way you get your exposure PLUS the opportunity of a long term supply contract too.

  #conference #eventmarketing #conferencevenue #sponsorship

When it comes to sports, we tend to accept that all the skill and ability in the world will only get you so far. But somehow, when it comes to business, we think a great product/service is enough. It rarely is.

#quality #marketing #product #service #application

We all have Impact, it’s just the size of the circle that differs. And the size of that circle does not necessarily define the significance of your impact.

#influencers #integritymatters #socialimpact #impact

People like us, Do things like this. If that’s not your thing, that’s ok. You don’t have to join.

Thanks again to Seth Godin. Perfectly sums up my feelings towards the events of this past week.

#tribe #market #followers #sentiment

What’s the difference? How do they all link together? Well, thanks to Mia Kyricos, we have an answer...

 #spa #wellness  #wellbeing

You never know when just one Moment can snowball and create a Movement.

#moments #movement #causes

We tend to focus on the Maximum Possible Audience. Seth Godin suggests that’s maybe not always the best strategy.

Here’s why...

You can also find my article on the same here... 

https://lnkd.in/fAYCPHB

#marketing #market #customerbase #minimumviableaudience

Hotel Spas, as much as any other business, dream of the potential market.

But maybe it's time we focussed on the Minimum Viable Audience?

The theory of Minimum Viable Audience, as with many of those espoused by marketing genius Seth Godin, is firmly rooted in logic and common sense.

If you try to be everything to everyone, you end up being nothing to no one.

Seth’s position is that to target the Maximum Potential Audience we need to dumb down our thing –  the product or service that we sell.

In order to make it appealing to the biggest possible audience, we need to average it out. Find a middle ground.

The consequence is that our thing then becomes unremarkable.

And if we’re not remarkable in some way, there’s little chance of us winning the market.

Lots more to learn.

Come and have a listen...

SPONSOR

We are thrilled to announce a new sponsor for the show...

Kapwing - a modern editor for images, GIFs and videos.