In this week's epsiode, Julien Elis stops by to tell us all about the European Massage Championship.

Here's the details of that event...

The European Massage Championship

Julien is also the founder of Massage World - a global platform for booking quality massage therapists

And as if that wasn't enough, Julien is also the founder of dotdot3 - a media company for wellness companies. 

So, as you can see, he's got a lot going on.

I'm sure you'll enjoy our little chat.

SPONSOR

We are thrilled to announce a new sponsor for the show...

Kapwing - a modern editor for images, GIFs and videos. 

What would a true Global Spa Community really look like? What sort of structure and support systems would we need to build around it? If we can work it out, it could be something really valuable on multiple levels.

#community #globalcommunity #spa #wellness

Another lesson from The Great Weight Watchers Branding Debacle. Creating a new parent brand above your existing brand might be a better strategy. Worked ok for Google with Alphabet.

#branding #umbrellabrand #repositioning #rebranding

Another little lesson from The Great Weight Watchers Branding Debacle. Whenever you make a change that directly impacts your customers, never assume they know all the reasons why.

PS: trying out a new captions tool from Kapwing . Let me know what you think.

#branding #communication #intent #transparency

Another lesson learned from the Weight Watchers re-Branding exercise. Don’t assume your customers trust your business. It’s your brand they know.

#brands #trust #customerloyalty #rebranding

Apple has just introduced new rules for podcasts. Ultimately, they should be good for the listeners. But it means we podcasters need to make some changes. We’re always beholden to the platforms.

#podcasts #platforms #contentcreators

Lessons from the Weight Watchers Branding Debacle.

They had what many brands would kill for - a community that actively engaged with it. Rather than double-down, they may have blown it!

#branding #community #brandloyalty #brandrefresh #rebrand

I told you!

Way back in Ep. 301 of Trent365! I told you about the rebranding to WW and how I thought it wasn’t the right move.

Here’s that episode, in case you missed it...

https://lnkd.in/frYnuSE

Well, seems the market agrees. WW has missed number, offering a lower guidance and the stock is down 35%

#branding #rebranding #repositioning

Today in Ep. 93, I sit down with Naomi Chatterley - Head of Global Marketing for Wellness Collective Events.

It's an interesting new take on the spa conference concept.

I will be there in Sicily at the end of April as a panelist.

See you there!

24th - 27th April, 2019 at Verdura Spa & Golf Resort, Sciacca, Sicily, Italy.

You can check out all the details at - https://www.wellnesscollectiveevents.com/europe

How & What are efficient questions to ask. They’re the ones that lead most efficiently to outcomes. Why & What If are inefficient questions, but the answers to these can change the world.

#questions #questioneverything #managementstyle #thinking