The World Cup is not just about football. It’s about promotion. And there’s no reason you can’t leverage this world event for your Spa business too. Yes, spa!

Luxury is aspirational...until you get there. And so, Luxury is really only a USP to those who can’t afford it.

A cool Initiative from the folks at Ritz Carlton that bring to life many of the concepts we’ve spoken about here on this show. Storytelling. Collaborations. Being a Media Company.

Is youth the key to innovation in the spa business? If so, has it been out focus on the luxury consumer that has kept youth out?

If you really believe in your product or service, instead of the one time fee, think about getting a piece of the ongoing upside.

In this modern Information Age there’s no excuse for blindly following the leaders.

The massage bed is central to a good spa experience. So why not consider Co-branding with a mattress brand?

All spas need linen. Why not work with on me of the specialise linen brands to Co-brand your linens experience?

Spas need to stop thinking about Suppliers and start thinking about Co-Branding Partners.

If your CSR Initiatives are aligned with your brand...don’t be shy! Tell the world. It sort of your story.