Just one email from your brand or business could be considered Spam - in the mind of the person receiving it.

TV networks are cutting back on ad spots. Why? Presumably because viewers aren’t watching any more. Big brands are turning to product placements instead. How about product placements in your business?

Collisions are a necessary by-product of intersections. And intersections are essential if you’re going to build something great. What about Roundabouts?

Front line service people in hotels, spas, restaurants, etc DO NOT need their mobile phones! Enough!

Find synergies with other companies, products and businesses. Collaborations and Partnerships are the smart way to create something truly innovative.

We’re always told location matters and that the land is valuable. I’d argue it’s YOU who creates the value. So go make your own!

Tent cards, hang tags & guest compendiums are a thing of the past. But will going digital make this form of marketing any better?

Your SOPs can help ensure good service. But look at them for a kindness angle and they can create genuine caring.

Imagine a life where money was no issue. What would you do each day/week/year if you had no constraints? In that answer lies true contentment.

Gift Vouchers should be honoured, even well beyond their validity date. Why? Why not?