Trent365

There are no accidents.

Everything that happens to you is a direct or indirect result of your actions or inactions.

You didn't accidentally fall down - you we're watching where you were walking.

You didn't have a car accident - there was a collision as a direct result of yours (or the other driver's) actions or inactions.

The problem with labelling things as an 'accident' is that it's a way of absolving us of any responsibility.

#accidents #accountability #consequences

Smart companies and brands and businesses are creating lots of content as part of their overall marketing and branding strategies.

And if they're really smart, they're using their own employees in that content. It's what helps make the messaging seem more genuine and authentic.

But whether it's photos, videos, audio or even written content, if your staff are part of it, you really should be getting their consent to use their images, likeness, content, etc.

It's no different to when you hire a model for a photo shoot. They sign an Image Release or Content Release or Artist Release.

Even it's for a 15 second video on TikTok, if a staff member is in it, you should get them to sign a release form.

If not, one day they might insist you take it down. Worse still, they can even sue you for damages.

#contentstrategy #content #permission

TEMPO is being called 'the Peleton of dumbells'.

It's another of what I call the Mirror-Led Home Fitness Solutions.

There's a 42 inch high mirror built into a free standing cabinet that contains the rest of the tech - and a set of dumbells of course.

The AI and 3D body mapping technology enables your TEMPO to provide instant feedback on your weightlifting form.

And you'll also be able to join in virtual classes and individual tuition.

The company has just received $17 million in funding from some very well known VCs, so they have a good shot at success.

The TEMPO unit sells for just under $2,000 and then you pay $39 per month to access all the content and classes.

Here's a link to the story..

https://www.cnet.com/news/tempo-fitness-system-judges-your-workout-form-to-help-you-get-better/

And to the TEMPO website...

https://tempo.fit/

#fittech #fitness #AI

Memes on Social Media are silly, right?

And don't even get me started about these Challenges, like you see on TikTok!

No serious business or brand would waste their time...would they?

Well...what do you think your customers, guests, clients are spending time watching on social media? Chances are, whatever it is, it includes Memes & Challenges.

So, if that's where their attention is, doesn't it make sense for your business or brand to be there?

Take a listen to how we're planning to use TikTok as part of our Spa Therapist Recruitment Strategy.

#memes #challenges #socialmediacontent

Nepal has just announced that they will be making Yoga compulsory in schools.

The reasoning is to encourage and promote healthy lifestyles amongst the young generation.

If we dig a little deeper into why a government would want to do this, I believe it simply makes good economic sense.

The costs of supporting an ageing and sickening population are considerable. 

If a government can reduce the burden on the medical and aged care systems tomorrow by promoting healthier lifestyles today, the long-term benefits for the country could be significant.

This may just prove to be a litmus test for many other governments in the near future.

And if that happens, it will lead to massive opportunities for those in and around the Wellness sphere.

Here's a link to the story...

https://www.spotlightnepal.com/2020/01/14/nepal-makes-yoga-education-compulsory-schools/

#yoga #wellness #healthylifestyles

The Coronavirus - or COVID19 as it's now officially called - is a crisis.

Not quite a global crisis, at least not yet. But a serious crisis in China for sure.

And as with all crises, there will be opportunities that arise.

Being able to identify those opportunities can help your business be better prepared to weather the crisis and possibly even find new directions for the future.

There are 3 Levels of Opportunity (ie: Potential New Markets) ...

1. Those immediately impacted by the crisis.

2. Those hoping to avoid being impacted by the crisis.

3. Those whose behaviour, lifestyle, etc has changed as a result of the crisis.

Take a listen to today's episode to learn more...

PS: Apologies if the subtitles aren't 100% right today. Bali internet has not been my friend. :-(

#crisis #opportunity #covid19 #coronavirus

Serendipity is a great part of life. The unexpected happenstance that just, well, happens.

But in a world where so much of our lives are dictated by The Algorithm, can we really still have Serendipity?

Think of the content you consume.

Netflix, Hulu, Spotify, YouTube, Facebook, Instagram, TikTok...etc.

Everything you see on these platforms and in search results on Google are a direct result of what The Algorithm says you are most likely to want more of.

In our modern world, where can we ever hope to find Serendipity?

#serendipity #discovery #algorithms

Have you ever been asked to provide your feedback or advice or opinion and then, as soon as you give it, the person you give it to is instantly dismissive and even defensive?

I have.

Now, it could be that you're just not delivering the feedback very well. Maybe.

But more likely, that person isn't really looking for genuine Feedback. Instead, what they're looking for is Validation.

Both are important.

But just be clear what you are being asked for.

#feedback #validation #constructivecriticism

I've just stumbled upon what I reckon might just be a brilliant pricing strategy, all thanks to Netflix.

Netflix have just increase their subscription prices in Malaysia, where I live.

The top tier level will now cost me an extra MYR 10 per month (approx. USD $2.38).

The added benefits, versus the lower tier is the ability to watch on 4 screen simultaneously and access to higher quality/resolution content.

4 screens, I don't need. The Super Duper HD/4K/'whatever the current gold standard is' content, a little interested.

But the simple truth is that I chose the higher tier simply because the difference in price between it and the lower tier was Insignificant to me.

Chances are you could probably apply a similar strategy in your business.

If you offer your customers just a little bit more for an Insignificant Increase in price increase, you might just be surprised at how many people will pay the higher price.

#pricingstrategy #priceoptimization #pricing

"This is a matter of trust – spa and wellness operators must be scrupulous when making claims about the benefits of all treatments and wellness experiences." - Liz Terry, CEO Leisure Media.

This comment was in reference to an article in Spa Business about leading UK Spa Operator, Champneys, facing 19 charges essentially relating to false Wellness claims.

It's a timely warning as so many Hotels and Spas seek to jump on board the Wellness Wagon.

Exaggerated (or even false) claims may not have been such a big deal when we were selling pampering and relaxation. However, if Hotel Spas want to go down the Wellness Road, we'd better make damn sure we curb our enthusiasm a little when it comes to such claims.

Here's the full article from Spa Business...

https://www.spabusiness.com/index.cfm?pagetype=news&codeID=344693

#wellness #hotelspa #spabusiness