Trent365

Striving for Excellence or Perfection or Best is great...but it obviously comes at a price.

You will no doubt need to sacrifice a lot to reach those lofty heights of achievement.

But here's the thing...Excellent, Perfect, Best are essentially subjective constructs.

So, even after all the striving, hard work and sacrifice, there's always a chance that even when YOU think you've got there, others will not.

You need to ask yourself, is all the sacrifice worth it?

Will it all be worthwhile if you do get there?

And will you really ever get there if indeed that magical level you want to reach is, in fact, subjective?

#perfection #excellence #sacrifice

Some men see things as they are, and ask why. I dream of things that never were, and ask why not.

Robert Kennedy said that. 

So too did George Bernard Shaw, essentially.

But unless you're a Kennedy or a Noble Laureate, it might not be the most practical approach to take.

If you can't give a better answer to the question of Why...then maybe you shouldn't be doing what you're doing.

Otherwise, it's all about 'Spray & Pray'.

#why #whynot #justification #reasons

Engelbert Humperdinck taught me the Power of Context!

When I was 9 or 10 years old, our teacher played the Quando Quando Quando song in class and asked us what 'quando' meant.

I had no idea. None of us did.

But when I thought about that word in the CONTEXT of all the other words in the song, it seemed obvious.

'Quando' means 'When'.

And right there is a great example of exactly why context is so powerful. From a very early age we are actively using context to help us understand things that otherwise seem complicated.

Context matters. It always has. And probably always will.

#context #perspective #learning

Almost 8% of the downloads of this show in recent weeks has occurred on the watchOS.

In 2019 Apple shipped 31 million units of the Apple Watch. The entire Swiss watch industry only shipped around 21 million units.

The Apple Watch is becoming a serious platform.

Whilst you may not need to change the format of your content for the watchOS, I do think it's worth being aware of how much of your content is being consumed on the Apple Watch.

If nothing else, it might help inform the behaviour of your audience while they're listening.

#applewatch #smartwatch #watchOS

Global Warming is bad. Climate Change is bad. I get it.

BUT...

Eliminating all Fossil Fuels and Nuclear Fuels immediately just isn't realistic.

That's the essence of the message delivered by Forbes Asia Editor-At-Large, Rich Karlgaard, in an article titled The War On Prosperity in the February 2020 issue of the magazine.

90% of our current electricity needs are supplied by these conventional fuels and even to reduce that to 50% will take 20 years, according to the article.

So, by all means, let's strive for a more environmentally friendly source of fuels. But let's temper the debate around how quickly they can realistically replace Fossil Fuels & Nuclear Fuels.

They are, in many ways, the devil we need...at least for a while.

#fossilfuels #climatechange #globalwarming #alternativeenergy

Our perspective of most things can vary considerably depending on whether we are taking a Long Term or a Short Term view.

When it comes to Hotel Spas specifically, we have guests who are usually only in the hotel for a few days. Their perspective is very much Short Haul. They're not interested in long term benefits. Instead, they want short term results.

If you're providing treatments and services that offer long term benefits at the expense of short term results, you might just be missing the mark.

#shortterm #longterm #perspective.

Organising a simple Meet Up at your local Starbucks or Cafe is a great way to establish your authority within your industry OR within the circle you want to be a part of.

It's another simple example of you Hosting the Party and controlling the narrative, as we've spoken about in the previous two episodes of this show.

It can be just a few people. The size of the group isn't so important. What matters is that each of them are people you want in your circle. By you being the Host, you become a person of influence and authority in that group even if you're not the most knowledgeable. 

Think of the last industry conference you attended. The organiser of that conference personally knew all the speakers who were leaders in the industry. It's the same concept, just on a smaller scale.

#meetup #conference #influence

In a follow up to Ep. #803, today we look at another great way to raise your profile...

Start a Blog or even a Vlog.

It's just another way that you can control the narrative.

Invite the people whose attention you're trying to grab to write a Feature Article for your Blog.

Send them a list of 10 Questions that they can answer and this will become your interview with them.

And if you're not comfortable writing...do a Video Blog.

It's the same basic concept.

Actually, these days many of you might even be more comfortable creating little Video Blogs because it's what Social Media has taught us to do.

#blog #videblog #blogging #influence

If you want to control the narrative...Host the Party.

It's a concept first introduced to me by Gary Vaynerchuck and it makes perfect sense.

Be the person who controls the space where your target market wants to hang out and you will get their attention.

One great way to do that is to host a podcast and invite the people whose attention you want to be a guest on your show.

Before too long, you will find yourself not only moving in the right circle but actually having real influence in that circle.

#influence #attention #podcast

It's time to review your systems and processes. 

They may well work great for you, your people and your organisation...but what about your guests / customers?

Way to often we miss the boat when it comes to instilling a Customer-First culture in our organisations.

I can assure you, if you always default to Customer-First, you can't go wrong.

#customerfirst #customerfocus #commpanyculture