Trent365

Freedom is something many of us take for granted and most would assume it's just something that all law-abiding human beings should be entitled to.

Privacy is kinda the same.

But the reality is, in a modern world, to be free to move around usually means you will need to take some form of your digital identity with you. Your credit card or digital wallet. Your mobile phone. Your social media accounts.

And that means, you're actually giving up some degree of Privacy for the Freedom to move around and do the things you want to do.

So don't be fooled by all those passionately declaring Privacy is the most important issue of our time. 

Don't believe me, just take away their Freedom for a few days.

#freedom #privacy #digitalidentity

To celebrate Ep. #800 of the Trent365 Show...a little perspective.

Sometimes the grass actually IS greener on the other side.

BUT...beware...

It could just be Fake Grass!

In a world where our lives play out on social media, it's now easier that ever to get trapped into Keeping Up With The Joneses.

#keepingitreal #perspective #selfworth #values

Speaking at an industry event can be a great opportunity to raise your profile and also to gain valuable exposure for your brand.

But should you be willing to do it for free?

That's the question Simon Shepherdson asked a couple of days ago on the back of my post about J. Lo & Shakira playing at the Super Bowl for free - just for the exposure.

In most cases, I would say Yes, even if you don't get paid for it, taking the stage at an industry event is generally a good thing to do. Not always, but usually.

#conferencespeaker #publicspeaker #industryexpert #publicspeaking

Do you know how to use those Colour Wheels properly to help you with choosing your colour schemes?

I didn't. But now I do. Thanks to the folks over at The Futur.

Here's a link to their awesome Instagram post which explained it all in terms so simple even I could understand.

https://www.instagram.com/p/B7Q0QAKJoBP/?utm_source=ig_web_copy_link 

#colorschemes #colours #design

The Super Bowl is one of the most watched events in the world. 100+ million people see it every year.

So how much do you think Jennifer Lopez & Shakira got paid to play at the Half Time Show this year?

The answer will AMAZE you...

ZERO!

Yep. They are just so happy to have theta much exposure, they're happy to do it for free.

The Lesson - if you have the audience, you can make your own rules.

#superbowl #jenniferlopez #shakira #jlo

Bloomberg is arguably the most well known brand in business media.

A few years ago they launched a social-first, Twitter-first new brand which they called Tic Toc.

Everything was going fine, until a crazy little social network all about dancing and lip synching to music started to become mainstream.

What's the connection? Well that singing and dancing app was called TikTok. 

Different spelling, but the same pronunciation.

And the TikTok product resonated so much with its market that it just grew and grew.

Ultimately, Bloomberg gave up, and renamed its news service to Quick Take.

The battle was ultimately won by a product that was so successful in its segment, that it was able to create strong awareness in markets that were polar opposites - like a business news service.

In this case, I believe, Product was able to beat Brand.

#product #brand #tiktok #tictoc #bloomberg

Many of us these days are very good at blaming everyone and everything else for the problem.

It much easier to do that that to own up and accept that maybe it was me who did something wrong.

I heard a great analogy on The Tim Ferriss Show podcast recently when he interview Co-Founder of SoulCycle.

They used marriage statistics to prove the point.

50% of all 1st marriages end in divorce. 

70% of all 2nd marriages end in divorce.

90% of all 3rd marriages end in divorce.

So therefore, it must be YOU that is the problem...not them.

#responsibility #accountability #ownership #blame

Byte is a reincarnation of Vine, that 6 second looping video app that was acquired by Twitter and then slowly died.

Why should you care?

Well, Vine very quickly developed a strong following. There's a good chance Byte will too. And as it only just launched last week, it's still very VERY early.

So, if you get on Byte NOW and have a play around, who knows, you just might end up grabbing some early attention.

Give it a try and let me know what you think.

#byte #videoapp #videocontent #attention

Your USP (Unique Selling Proposition) does not have to be static.

It CAN and probably SHOULD change and adapt, based on what's happening in your market at any given time.

A few years ago, I wrote about how promoting the fact that your Spa is clean and hygienic is probably a wasted effort Why? Because basic hygiene is pretty much table stakes in the Spa business. Customer will just expect and assume that you are.

Hygiene in Spas will not be a USP...UNLESS THERE'S SO BIG INFECTIOUS DISEASE OUTBREAK!

And what is happening now? A big outbreak.

So, if you're in Spas, Hotels, Airlines, etc start thinking about making hygiene your USP...at least for while.

Here's that article I wrote... https://www.trentmunday.com/branding-the-soul-of-your-spa-business/

#hotels #spas #USP #branding #coronavirus

Lots of businesses reply on Instagram to give them some 'social cred'.

Hospitality related businesses, especially, often have #nameofhotel #nameofattraction #nameofspa type of sign posted in a specific location around their property to encourage you to take a selfie there AND to tag them of course.

The problem is, most of these signs are BORING!

Granted, some of them do have an eye-catching location as a backdrop, but many do not.

So, if you want to get more people to post pics with your tag and also tag you...just make those spots more engaging.

Use some props. Encourage physical interaction with your hashtag sign and the spot.

Make it interesting to THEM, not YOU.

If you do, chances are you'll not only get featured in more people's Instagram feeds, but those posts will also get more engagement from their followers. Thus, giving you even more exposure.

#instagram #socialmedia #selfie #socialmediamarketing