Trent365

In this, the final episode of Trent365 for 2019, I wanted to leave you with a Gary-ism. Or is it a Vayner-ism? A Word of Wisdom from Gary Vaynerchuck.

To achieve success, Audacity is important. You need to dare to dream and dream big. You must have those big, hairy, audacious goals.

However, without genuine Empathy, chances are, you will never reach the heights of success in life that strive for.

Understand that people don't really care about you and your thing. They care about themselves and their thing. And so they should.

The ability to simultaneously hold onto Empathy and Audaciousness...that's the unlock.

#empathy #audaciousness #keytosuccess

He Who Can, Does. He Who Cannot, Teaches.

That quote is attributed to George Bernard Shaw.

Well, I've got a bit to add to it.

Those Who Aren't Sure, Create Content.

I genuinely believe that the more you try to put your thoughts into words - be that in written, video or audio format - the quicker and more completely it is that you will understand them.

Too many people are reluctant to say it out loud until they are 100% clear of the thought, it's intent and the desired outcome.

The vulnerability of saying it as you're thinking it can actually be quite liberating.

#clarity #thought #contentstrategy #thoughtprocess

TimeBoxing is a great system of time management.

It's basically a way to power-up your To-Do List.

The idea is that you allocate a fixed period of time within which to complete a task. Once that time is up, you're done. It's great, in fact maybe essential, for those working on projects with fixed deadlines.

The concept was first introduced by James Martin, author of the book Rapid Application Development.

Here's a great explanation of the concept...

https://clockify.me/timeboxing

#timemanagementtips #timemanagement #productivity

Are you still questioning the value of making your content available in audio format?

Listen to this...

Danish online magazine, Zetland, started getting the authors of the stories published on the site to read them and make them available in audio format, right alongside the text version.

Within 2 months, 40% of the consumption on their site was from the audio content.

In under 6 month, audio represent 50% of the content consumed on the site.

Today, audio is 70% of their traffic.

Audio listeners stay longer, engage more with the site and generally become more loyal to the brand.

#audio #contentstrategy #mediacompany

The Toothbrush Test is credited to Google founder, Larry Page.

It's a simple criteria he applies when they look at acquiring new companies. They only want to buy companies who have a product or service that people need to use at least once or twice every day. Like a toothbrush.

Recently, I was trying to think of a Wellness opportunity that would pass the Toothbrush Test.

Then I realised, the answer was right there within the Test itself.

Wellness Toothpaste!

As far as I know, I don't think there is a brand of toothpaste that has yet positioned itself as THE 'Wellness Toothpaste'.

And I reckon it's actually a pretty big marketing opportunity.

What do you reckon?

#newproducts #wellness #marketing #branding

As humans, we seem to be almost programmed to focus on the negative, rather than the positive.

But a recent article in Harvard Business Review suggest that embracing and understanding the positive feedback we get may well be the key to unlocking real, long-term, sustainable personal growth and success.

That does not mean just graciously accepting the praise.

Instead, you need to analyse it and understand what it's really telling you about your core strengths and competencies.

Then, wherever possible, you can set about trying to double-down on those strengths and ultimately achieve success.

Sounds like good advice to me.

#personalgrowth #postivefeedback #successfulpeople

While the rest of us are enjoying the Christmas Holiday Season, many more are out there working today.

And for those companies that do have people working today, it's actually a great time to build Brand Equity by telling your Christmas Work Stories.

Whether it's the special Christmas lunch in the staff canteen, or someone giving you a little Christmas pudding coz they see that you're missing out on Christmas, or the little bit of sadness you have at missing your family Christmas. 

All of those little experiences, if they are true and genuine to your people, help build your Brand Story.

After all, a brand is really the sum of the people who interact with it.

So, start documenting your Christmas Work Stories today and then next year, maybe a week before Xmas, you can start sharing those stories and giving your customers a little genuine insight into who you are. A glimpse behind the brand curtain.

Happy Happy Ho Ho!

#christmasstory #brandstory #brandstorytelling #brandstories

Hospitality consulting firm Hotelivate, has just just released their Hotel Management Contract Survey 2020 – South Asia, entailing a comprehensive review of 85 contracts/LOIs, representing around 16,200 rooms, signed in the region over the last two decades.

For anyone doing business with hotels, the report provides some interesting insights into the commercial terms and structures that apply to these hotel management companies.

Two key takeaways...

1. The average term of a hotel management contract is around 20 years

2. The average base fee earned by these hotel management companies is 2.35% of gross hotel revenue.

For more information or to order your copy of the report, follow this link..

https://hotelivate.com/hotel-development/hotel-management-contract-survey-2020-south-asia/

 

#hotels #hotelmanagment #hotelindustry

If you're in a consumer-facing business, chances are you spend a lot of time thinking about the environment you create for your customers.

What's on the wall? How's the lighting? What music is playing in the background? What ambience are you creating for them?

Why? Because it matters.

But what are you doing in your office space?

What's on YOUR wall?

This matters too. And I'm not just talking about those stock-standard motivational posters. I'm talking about the images & momentos that you see every day. They are having an impact. The question you need to ask is, what is that impact.

Here's what's on my wall...

#motvation #officedecor #whatsonyourwall #thoughts

Mark Wuttke, President & COO of Barbor Cosmetics in the USA said this...

Dreams are free but the journey is not. There is a price that must be paid sooner than expected. The price is almost always higher than planned. The price may also require payment more than once and it is possible to pay too much for your dream. 

I think it's really timely advice. 

This is the time of year when we seem to encouraged to dream big. Go and make those big, hairy, audacious, New Years resolutions, we're told.

Fine. Go ahead.

But remember, those dreams will come at a cost. And it will probably end up being far greater than you anticipated.

Here's Mark Wuttke's full post - https://www.linkedin.com/pulse/put-your-dream-test-mark-wuttke-%E9%A9%AC%E5%85%8B%E4%BC%8D%E7%89%B9%E5%85%8B-/

#dreams #realitycheck #newyearsresolution