Trent365

Thinking Big is important for long term success.

But if you do that at the expense of Executing Small, then your business may not survive long enough to reap the rewards of your big thoughts.

It's easy to get lost in big picture, strategic thinking. And you should definitely be spending some time in that space.

However, make sure you always come back to your current customers. What is happening in your business right now.

You need to be able to simultaneously hold some focus on both. 

That's the challenge. That's the dichotomy.

#thinkbig #bigpicture #execute #strategicthinking

Personal Branding matters.

Whether you're working within a bigger company or organisational structure or out there on your own as an independent business, it's important that those around you know who you are and what you stand for. 

That is your Personal Brand.

Preferably, you want to be able to distill who you really are at your core in just one or two words.

Even better if you can create your own Personal Brand Avatar.

Just like Sandy Abrams has done with The Breath Barista. https://www.linkedin.com/in/sandyabrams1/

And just like Beverley Spencer has done as the Confidence Connoisseur. - https://www.linkedin.com/in/beverley-spencer-39aa8017/

#personalbranding #personalbrand #brand #reputation

Intelligent Spas have just released their 2019 Global Spa Benchmark Report.

The Report covers over 1,130 operational and financial statistics and data points.

Some of the types of Spa benchmarks covered in the Report include Treatment Revenue, Retail Revenue, Spa Visits, Hotel & Resort Capture Rates, etc.

Announcing the release of the Reort, Julie Garrow, Founder of Intelligent Spas said, "Our research helps spas tackle the ever-changing conditions of their business environment via updated, high quality industry statistics and we expect the volume of information contained in this report will greatly help spa owners, managers, investors and other industry stakeholders to enhance their performance in a variety of areas."

You can get your copy of the report HERE...

https://intelligentspas.com/products/global-spa-benchmark-report-2019-by-region?mc_cid=7181002fab&mc_eid=7d1edf1843

AND...if you use the code TRENT20%, you can save 20% off the purchase price!

#spaindustry #spametrics #industryreport #benchmarks

If you're a supplier of just about ANY goods or services to just about ANY industry, these next 13 days could be HUGE for you!

There's just 13 days to go until the end of the year, which for many businesses, also represents the end of the Financial Year.

So now is a great time to be invoicing for goods & services that will impact these businesses in 2020...because it means they'll effectively be paying for it in 2019 books.

It's almost like getting a head start on 2020.

Maybe they've had a great year and so have a bit extra to spend in 2019.

Or maybe they've had a horrible year and the year is a write off for them anyway and so they might as well take a little bit more of a hit in 2019, for the sake of getting a running start on 2020.

Either way, giving your clients one last opportunity to get an order in that hits the 2019 financial statement, is smart businesses.

NB: Thanks to Michael McMillan for highlighting this tactic!

#2020budget #financialyear #supplier#invoicing

Massage Guns certainly seem to be having a moment in the sun right now.

The Spa purists will no doubt tell you that these relatively simple devices can not possibly replace the skilled hands of a trained massage therapist.

And of course, they're right!

BUT...what if Spas embraced these Massage Guns instead of dismissing them.

Spas could be a natural outlet for people to buy these Massage Guns.

What if Spas developed treatments that, and least partially, include the application of these Massage Guns?

They could also becoming an interesting extension into Home Care, which will give Spas an opportunity to stay in contact with their guests, long after they have left the Spa.

There are genuine opportunities here.

Here's an interesting piece from Huffington Post on Massage Guns...

https://www.huffpost.com/entry/massage-guns-expert-review_l_5cc861cfe4b05379114b7307

#tomorrowspa #hotelspa #massage #massagegun

There's a great line in the Will Smith movie, Collateral Beauty.

Tomorrow is not promised.

Whilst I'm not usually one for touting motivational quotes or spiritual realisations, this one simple quote is, I think, a great outlook to have on life.

Whether in your business life or your personal life, if you truly appreciate that tomorrow is up for grabs, it lays both the opportunity and the obligation squarely back at your feet.

The end of the year is often a time of reflection. Oftentimes we're either patting ourselves on the back for our great results OR finding a way to justify why our failures weren't really all our fault.

"It was a tough economic climate this year." "The whole market is really down.' 

We've all heard it all (and even said it all) before.

But if you accept that Tomorrow Is Not Promised, that means it's also not guaranteed.

It's yours to make of what you will. It's up to you. 

Now, go and do.

#tomorrow #motivation #ownit

UNESCO has just added Traditional Thai Massage to its Intangible Cultural Heritage list.

The legend goes that Monks brought these massage techniques and methods, which focus on directing blood circulation to the ares of pain, to Thailand over 2,500 years ago.

So, if you offer Traditional Thai Massage on your spa menu, now would be a good time to be educating people on the traditions and benefits of what is now offical recognised as a culturally significant massage modality.

Here's a little more information about the announcement from the UNESCO website...

https://bangkok.unesco.org/index.php/content/traditional-thai-massage-inscribed-intangible-cultural-heritage-humanity

#UNESCO #massage #wellness #culturalheritage

OK. So this might seem a bit Meta. But my Top Wellness Tip For The Festive Season...

is to create YOUR Top Wellness Tips For The Festive Season!

Get it?

The point is, other people are coming out with their Top Wellness Tips. So, the conversation is taking place.

Don't you owe it to your customers, clients, guests, fans to be part of that conversation.

They are expecting it of you.

Your voice, your opinion matters to them.

So go on. Join in the conversation.

#top10 #wellnesstips #wellnesstrends #jointheconversation

2019 has been a busy year in terms of Mergers & Acquisitions within the Spa & Wellness sector.

In what will almost certainly be the last of 2019, Spa & Wellness Management & Consulting firm WTS International has sold a majority steak in their business to CI Capital Partners.

Here's the Press Release...

https://cicapllc.com/https-cicapllc-com-wp-content-uploads-2019-10-2019-10-wts-platform-company-acquistion-press-release-pdf/

The terms of the deal were not disclosed. 

Former Miraval CEO Steve Rudnitsky has been appointed at Vice Chairman of the Board.

It will indeed be interesting to see what happens with WTS moving forward.

#wellness #mergersandacquisitions #spaindustry #spa

Capture Rate is one of the most common KPI's to track in a Hotel Spa.

But beware. 

Remember that old adage, 'You Manage What You Measure' ?

Well, if you're not careful, you could find your Spa team putting so much focus on the Capture Rate, or any other one metric for that matter, that they lose sight of the bigger picture.

Capture Rate is simply a measure of relevance. Nothing more. Nothing less.

Here's a few more Spa KPI's...

https://www.trentmunday.com/top-15-spa-kpis-the-metrics-that-matter/

 

#hotelspa #spametrics #KPI #businessmetrics