Trent365

Discounting is always a hot topic, whether you're selling a Product or a Service.

Many experts say you should never discount as it devalues what you do.

Others say it's the only way to survive.

The folks at The Futur reckon the best best approach is a No Discount Rule - with a few exceptions.

Here's a link to the great little deck they put together on it...

https://www.instagram.com/p/B52ssScJ9Qa/?igshid=19od37s2nu04f

#discounting #pricingstrategy #pricing #selling

Social Networks seem to have all geared up to post MORE.

Sure, Quality is always going to be a huge variable of success.

BUT...Quality is subjective, it's allusive, it's constantly being redefined.

xSo as a result, we feel compelled to just keep posting MORE.

But what if you could only make ONE-POST-PER-DAY ?

Would that lead to a higher quality of content being posted? Maybe?

Would it mean you follow more and more diverse people, brands & businesses? Probably.

It's an interesting concept.

NB: Thanks to @garyvee

 

#socialnetworks #content #innovation #marketing

Making an impact is something we all want to do, in one form or other.

And this is especially true of those who produce content.

But never forget that it only takes ONE person to be impacted by what you put out for it all to be worthwhile.

Because, in fact, An Impact One, Never Stops at One.

Case in point... Laura Meeson picked up on my idea about telling your own personal little Christmas story as part of your overall content strategy. 

We all have a story. Each one is unique. And each person in your company who shares their story will give your customers just one more insight into who you are and what you are as a brand, business and company too.

And Laura's story was extremely moving. Here' it is, if you missed it...

https://www.linkedin.com/posts/lauracattigan_thanks-trent-munday-for-the-inspiration-behind-activity-6609544868031184896-gOmJ

 

#storytelling #contentstrategy #brand

Giving your customers and clients insights into the people behind your business or your brand goes a long way towards building a stronger bond with them.

And the backdrop of Christmas provides a perfect opportunity to do that.

Everyone has their own special little Christmas story - be it happy or sad or funny anywhere in between.

So, if you're looking for some interesting content ideas this holiday season, look no further than just having your people tell their unique Christmas story.

 

#contentstrategy #storytelling #contentideas #contentmarketing

We tend to focus on producing content that is Engaging.

Elemis CEO Sean Harrington says we should be aiming for Entertaining, not Engaging.

I think he’s got a good point.

#contentcreation #contentmarketing #engagementmarketing

Pretty much the Golden Rule of anyone who wants to publish content on daily or even weekly basis is to make sure you have a back up plan.

Make sure you have at least 1 or 2 episodes of ready to go at any one time.

Because you never know when you might get sick and not be able to create your regular post.

Or maybe you'll have a technical issue that prevents you from posting today for whatever reason.

And that content should be evergreen content that will not date...because you never know when you might need to post it.

That IS the Golden Rule...but I still don't do it.

Today, I wish I did.

#contentcreation #contentdelivery #backupplan #contentcalendar

My new besties over at the Good Spa Guide have just released a Whitepaper on how Spas can help people suffering from Cancer.

It's a great read and shares some simple steps that your Spa can take to embrace the realities of clients with Cancer.

It's completely FREE.

Here's a link...

https://goodspaguide.co.uk/documents/uploads/GSG-whitepaper-cancer_lo-res.pdf

#cancer #hotelspa #cancerpatients #wellness

The field of Aural Architecture is a fascinating one and certainly something that Spas should be aware of.

It's all about the relationship between sound and buildings and spaces.

And Cymatics - the way structures vibrate.

And Sonically Interactive Structures.

It might sound a bit like something out of a Sci Fi movie but much of the research and technology is already here.

There's a great article right here for you to learn more about it...

https://www.bbc.com/future/article/20190729-how-the-sound-in-your-office-affects-your-mood

NB: Special thanks to Candy Holladay for the heads up on this super-fascinating topic.

 

#acoustics #architecture #sound #auralarchitecture

Oftentimes we look at Routines and Habits as a negative thing.

If we stick to our same Routines and continue with the same Habits, we get stuck in a rut.

But the great thing about following Routines & Habits is that it allows you to flick into cruise control. 

Our internal automatic pilot takes over and we don't need to really think about what we're doing.

And right there, right at that point where we don't need to think about it, we have the chance to focus on other thoughts.

This is a great opportunity for us to learn new things and explore new ideas. To innovate. To create.

So embrace your Routines & Habits - and use your newly found Think Time wisely.

 

#thinking #routines #habits #freetime #innovate #

Kodak is an awesome Case Study in branding. What was once one of the most powerful brands in the world, today seems to barely clinging to existence.

Sure, they face some massive changes in technology which went to the core of their legacy business.

But, maybe if they had a clear, over-arching brand definition, they would've been able to better identify new opportunities and navigate the changing landscape.

The best brand definition is broad enough to do that, yet narrow enough to provide focus for the current business.

#branding #marketing #technology #adaptability