Trent365

For many Hotels, partnering with a Spa Management company to operate the Spa is a good idea.

There are, nonetheless, many potential conflicts that may arise. Thus, hammering out the details of Management Agreement beforehand is essential.

Key Commercial Terms, Expense Allocations, Marketing & Promotions, Guest Data, etc are all big conversations that must be had. 

The major PRO for the Hotel in adopting a business model such as this for their Spa is not having the day-to-day operational burden of the Spa. 

The major CON is that they need to give us a good slice of the Spa Revenue...and often, control.

 

#hotelspa #spabusiness #businessmodel #spamanagement

The most obvious Business Model for a Hotel Spa, if for the Hotel to simply manage the spa themselves. Just like any other department in the hotel.

PROS: Control and Flexibility

CONS: Headaches!

And don't be fooled by the attraction of keeping all the Spa Revenue. 

Spa Revenue and Spa Profit can often be a long way apart.

 

#hotelspa #spabusiness #businessmodel #spamanagement

There is a really simple trick to dramatically improve your business.

Stop Chasing Shortcuts!

If Shortcuts really worked, they wouldn't really be Shortcuts...they'd just be the standard way of doing things.

And if you can't afford to do something properly the first time around...you definitely can't afford to have to go back and do it all again when the Shortcut doesn't work.

NB: Thanks to Seth Godin for the inspiration.

#shortcut #fasttrack #simplemethod #businesstricks

In some countries, the Spa Association is expected to be not only the voice of the industry but also the policeman.

A government authority responsible for issuing a spa business license, for example, may require that spa to first be approved by the Spa Association.

This makes perfect sense from the government’s point of view. But what about from the Spa Association's point of view?

Just because they should, does not mean they can.

 

#spaindustry #spaassociation #association #watchdog

People tell stories. We always have and we always will.

With the Social and Digital Platforms available to us today, it's now easier than ever for Small Businesses to share their unique stories with the world.

Unfortunately, many Small Businesses draw a blank when it comes to thinking of the right stories to tell.

GOOD NEWS!

Just follow my 5 Pillars of Storytelling - and you can't go wrong.

People - Place - Business - Offering - Future

I wrote an article about my 5 Pillars of Storytelling - HERE

#smallbusiness #marketing #storytelling #branding

Most General Managers feel they want or need to have a Spa in their Hotel.

But sometimes, the financials just don't stack up.

When that happens, the smartest thing to do, may well be to outsource the Spa to a professional Spa Operator AND subsidise the Spa Operations.

Any business partnership must be a Win-Win.

By subsidising their Spa Operations, the Hotel can ensure a stable and reliable Spa experience for their guests, while the Spa Operator gets a chance to have a profitable business.

#hotelspa #spabusiness #spamanagement #spaoperator

Stability, especially in management, is considered critical to any organisation.

But it can be a fine line between Stability and Inertia.

And Inertia can be deadly for any business in today's fast moving business climate.

Whether you're embarking on a business restructure or even just a bit of a tweak of your systems and processes, don't be suckered into favouring stability IF the risk is too much Inertia.

#turnaround #restructure #companyculture #stabiity #inertia

Not so long ago, having a Spa Music CD for sale as part of your Spa Retail offering was commonplace.

For the serious Spa Brands, they would even have their own bespoke branded Spa Music.

But who even has a CD player anymore?

More importantly, regardless of the format (CD, USB, Digital Download) do consumers even want your branded Spa Music anymore?

 

#hotelspa #spamusic #music #branding #backgroundmusic

We all suffer from Analysis Paralysis to some degree.

The search for just a little bit more data, more information, more proof, before we make a decision.

In today's fast moving world, it could cripple your business as you continue to stall, whilst competitors pass you buy.

Often the data we need is there, it just gets lost in amongst all the data we don't need.

We need to apply MUD - Minimum Viable Data

Identify the minimum data requirement you have to be able to make decision. No more.

Then, once you have your MUD...make a decision.

 

#decisionmaking #MUD #analysisparalysis #data #dataanalysis

They reckon saying Yes can be all-empowering. Maybe.

But so can saying No!

Sometimes, the best thing you can do for someone wanting to join you is to tell them No - even though it might actually be a good thing for you if they did.

And that's ok.

Here's the article I wrote about this  - https://www.trentmunday.com/recruiting-millennials-power-positive-no/ 

#recruiting #hiring #empowering #integrity