Trent365

WARNING: Random Question Alert!

Have you ever seen an ad for an airport?

Did that ad compel you to go visit that airport?

Of course not! 

Even if there's a choice of airports in your city, it's not an ad on a billboard or at a football stadium that's going to determine whether or not you go there.

So why bother advertising an airport?

#advertising #branding #sponsorship #marketing #airports

Instagram is experimenting with not showing the number of likes a post gets on the platform.

Is this really about the good of the platform...or something more sinister?

Influencer Marketing is all the rage...but is it effective?

Have we instead entered a world of Amplifier Marketing as Gareth Davies suggested in a recent article posted on Linkedin...

https://www.linkedin.com/pulse/we-age-amplifier-marketing-influencer-gareth-davies/

 

#influencermarketing #instagram #marketing #amplify

GOP PATH stands for Gross Operating Profit Per Available Treatment Hour.

This is the ultimate indicator of how efficient your spa business is operating overall.

Not just in terms of generating revenue, but in terms of controlling expenses and ultimately generating profits.

It is expressed as $0.00

And is calculated by Total Spa GOP (Gross Operating Profit) / Total Treatment Hours Available

 

nb: Total Treatment Hours Available is calculated by the number of treatment beds in your spa x number of operating hours of the spa.

 

#spabusiness #spametrics #hotelspa #KPI

RevPATH is Revenue Per Available Treatment Hour.

This is a similar measurement to RevPAR in hotels. The key difference is that RevPATH is based on total treatment beds, rather the total treatment rooms.

This metric is the ultimate indicator of how efficient your spa is in terms of generating revenue.

It is expressed as $0.00

And is calculated by Total Spa Revenue / Total Treatment Hours Available

nb: Total Treatment Hours Available is calculated by the number of treatment beds in your spa x number of operating hours of the spa.

#hotelspa #spametrics #spabusiness #KPI

Upsells are simply a good measure of the effectiveness of your spa team to sell.

This metric is expressed as %

And calculated by Number of Treatment Upgrades Sold / Total Treatments Sold

Upgrades can be sold any time after the initial booking is requested, right up until the time the treatment begins.

They can also be made by any member of staff.

It's a popular KPI to incentivise. But if you're going to do that, just make sure you're very clear on exactly when an Upsell takes place. Otherwise it can be easy to game the system.

 

#spabusiness #hotelspa #spametrics #KPI

A satisfied customer can be a great endorsement for your business.

A Repeat Guest can potentially be a True Evangelist for you.

This metric is expressed as %

And is calculated by Number of Repeat Guest / Total Spa Guests

A Repeat Guest is the ultimate measure of customer satisfaction. If a guest returns to your spa for another treatment or service, chances are they are satisfied with what the received the first time. A Repeat Guest could be a Re-booking Guest (see Ep. #617) or not.

#hotelspa #spabusiness #spametrics #KPI

You can do all the Customer Satisfaction Surveys you like. For me, the real answer on how well you're doing is...Are Guests Coming Back?

Re-bookings are, in my mind, the best measure of real-time impact or customer satisfaction.

This metric is expressed as %

And is calculated by Number of Spa Guests who Re-book / Total Number of Spa Guests

A re-booking is considered to a booking made immediately following the treatment. 

It's worth noting that a guest who makes another booking sometime after their initial treatment would not be counted in this KPI. Rather, we would capture them in the Repeat Guest or Return Guest KPI.

 

#spabusiness #hotelspa #spametrics #KPI

Revenue Per m2 / ft2 is a measurement commonly used in the retail industry, but not so common in the spa industry.

It is expressed as $0.00

And is calculated by Total Spa Revenue / Total Size (in m2 or ft2) of the Spa

In many ways it is a reflection on an efficient design.

The Total Size should include the spa’s Back of House, Public Areas and Circulation Spaces.

#spabusiness #hotelspa #spametrics #KPI

Treatment Room Occupancy might be a better metric for your Spa than Spa Occupancy, especially if you have all Double Rooms.

If you only have Double Rooms and you need to do a Single Treatment, you really have no option.

This KPI will tell you how busy your treatment rooms are, but not necessarily how close you are to full capacity.

Because this measurement is based on total treatment rooms, not necessarily the actual number of treatment beds.

This metric is expressed as a %

And calculated by Total Treatment Hours Sold / Total Treatment Room Hours Available.

nb: Total Treatment Room Hours Available is calculated by the number of treatment rooms in your spa x number of operating hours of the spa.

 

#hotelspa #spabusiness #spametrics #KPI

Hotel's live and die by their Occupancy. So why don't Hotel Spas do the same?

Spa Occupancy is expressed as a %

And is calculated by Total Treatment Hours Sold / Total Treatment Hours Available

(nb: Total Treatment Hours Available is calculated by the number of treatment beds in your spa x number of operating hours of the spa.)

Your Spa Occupancy will tell you how close you are to operating at full capacity.

This measurement should be based on total treatment beds, not just treatment rooms.

This measure takes no account of how many therapists you have available.

 

#hotelspa #spabusiness #KPI #spametrics