Trent365

CAC (Cost of Acquiring a Customer) & LTV (Life Time Value) are metrics I spoke about back in Ep. 590.

Referral Programs make sense for Spa businesses, but I don't see such programs in place very often.

But what happens when you view your Referral Program through the lens of CAC & LTV

Well, you might just decide to double-down on your Referral Program and make it a major part of your marketing strategy.

 

#customeracquisition #lifetimevalue #LTV #CAC

Many branding experts will tell you that to build a strong brand, you need to be consistent.

True enough.

But consistent does not mean the same.

Just as each of your customers has different personalities, so too must your brand.

We don't behave the same way around our kids, as we do around our bosses.

Our personalities adapt according to the situation and environment we are in.

That doesn't make us any less genuine. It's just the human dynamic.

Brands need to resonate with people. Thus, that same human dynamic applies to brands too.

 

#branding #personality #brandessence

Tyra Banks is clearly much more than just a pretty face. She has built quite the business empire on the back of modelling, television, writing and investing.

Tyra has a great perspective on branding too - be it for Personal Brand or a Corporate Brand.

Being Different is Better Than Being Best.

If you really think about, being different is probably the only way to really build a strong brand.

Thanks Tyra!

#branding #personalbranding #brandbuilding

Most people would tell you that Over Delivering on your promise is good strategy.

But not always.

Sometimes, the best thing you can do is to simply do what you said you would do. Nothing more.

You see, the problem with Over Delivery is that more is not always better.

Only the customer can decide if it is.

And if it's not, then doing more might just end up backfiring on you.

 

#customerservice #deliverables #guestservice

Brand has always been important.

But in a world where so many things are being commoditised, Brand will matter even more.

Even more so when there are just a few platforms that command our attention.

If you ask Alexa to order some toothpaste for you, Amazon decides what brand you get. But if you ask for Colgate Toothpaste by name, that’s what you’ll get.

Brand Matters!

#branding #brand #brandvalue

Group Chats, for some, are a key part of their social media & communications activities.

But what if you want to call any one person in your group chat? Not all of the group, just any one of them?

At the moment you need to call the whole group, or call the individuals one by one.

There could be a better way...

 

#groupchat #socialnetworks #communication

Once upon a time, if we wanted to receive updates, promotions, special offers, we could Opt-In.

These days, it seems we’re in automatically, whether we like it or not.

Today it seems that Opt Out has become the default.

#optin #optout #marketing #directmarketing

Is there really a difference between Wellness and Well-being?

Honestly, I’m not really sure that there needs to be.

But according to Global VP of Well-Being for Accor, Emlyn Brown, there is.

Emlyn says...

Wellness is the Actions. Well-Being is the Outcome.

What do you think?

 

#wellness #wellbeing

There's an old adage in Sales that 'People Buy From People'.

So the goal of a good salesperson is to establish a rapport with their potential customers.

Sure. 

But what if I don't know you at all? Never met you?

In this situation, people are really buying from your System - your branding, your merchandising, your sales process.

For those customers who don't get a chance to know you...best make sure your overall Sales System works. 

#sales #selling #salestechniques #salesprocess

Trendhunter has identified Slow-Shopping as a future trend in Retail.

https://www.trendhunter.com/trends/slow-shopping?inf_contact_key=fa36aeee8c78a7ff43f4d7ac6b0ebca77e470d92b8b75168d98a0b8cac0e9c09

I spoke some time ago about Hotel Spas adopting a Retail First approach as a possible business model for the Spa of Tomorrow.

So, what if these two ideas came together - either in a Retail Environment or a Spa Environment?

I reckon we might just be able to create a some pretty compelling offerings if they did.

 

#hotelspa #tomorrowspa #retailtrends #sparetail #slowshopping