Trent365

Most seasoned hoteliers have a pretty good idea of the Per Room Construction Cost of a Hotel.

But many have no idea when it comes to the same for their Spa.

Here’s what I see as the best Benchmark to use...

PS: Here’s the report for HVS referenced in today’s episode...

 

https://www.hvs.com/article/8389-hvs-hotel-development-cost-survey-201718

 

#hotelspa #hotelconstruction #hotelbenchmarks

We tend to obsess about social media metrics.

How many Likes, Shares, Comments we get on our content and social media posts becomes more important than the content itself.

But the amazing thing about social media is the serendipity that surrounds it.

Once you put it out there, you never know who might see it or hear it. More importantly, you don't know the impact that might have one someone who does consume it.

It might amount to nothing. But then again...

 

#socialmedia #socialmediamarketing #contentmarketing

It seems like every few months or so there’s another conversation in the zeitgeist about Privacy - or lack thereof.

Would you pay a monthly fee to Facebook to ensure they do NOT sell your data to advertisers?

Apple Co-founder Steve Wozniak would.

#socialnetworks #privacy #revenuemodel

Each industry has their Own preferred metrics to measure success.

I’d suggest there’s a couple of metrics more commonly found at internet startups that might be worth a look for spas...

Cost of Acquiring a Customer & Lifetime Value.

#businessmetrics #customeracquisition #lifetimevalue

Equinox is a Fitness Club Brand.

But they’re also about to become a hotel brand.

The first Equinox Hotel is opening in New York in a few days.

Could this open the door for more Spa & Wellness / Hotel brand opportunities?

Tomorrow Spa anyone?

 

#hotelspa #tomorrowspa #wellness #brand

The Bottle Cap Challenge has quickly become a viral sensation.

We've seen MMA Fighters, Celebrities, Movie Stars, all sorts of people posting videos of them doing a roundhouse kick to remove a bottle cap.

Jen Hickman saw that and said, 'We could do that in the Spa.'

So she did!

It's a great example that just about any business can leverage the power of virality of meme like this on social media.

 

#bottlecapchallenge #memes #socialmedia #viralvideos

Here’s my Top 3 Learnings (so far) from my quest to find my passion.

1. Passion is a Journey

2. Passion can change over time

3. Passion is not a zero sum game

Hope it helps you in your search.

:-)

 

#passion #meaning #purpose

Some would say that Pop-Up concepts have had their peak. That maybe they’re not quite as impactful as they once were.

I would disagree.

I think the folks at Taco Bell would too.

The fast food company’s upcoming hotel takeover - The Bell - sold out of their room inventory in just 2 minutes.

#popup #tacobell #marketing #takeover

Accountable Influence is a great term in the context of social media marketing.

A company called Seed.com, that sells supplements Direct-To-Consumer is requiring any Influencers selling their products to first complete an education program... on Instagram Stories..so they actually know what they’re selling.

It’s a great example of holding Influencers to account for what they’re pushing.

And it’s also a great example of a smart execution on Instagram Stories.

Go check out @SeedUniversity on Instagram.

 

#influencermarketing #instagrammarketing #socialmediamarketing #accountableinfluence

Email Marketing was great...until it wasn’t.

Social Media Marketing is great...if you get can craft the right message to get in front of the right people.

But neither has the kind of Open Rates you can get with a simple SMS.

So, before the marketers out there ruin it too...maybe it’s time to take a serious look at SMS Marketing.

 

#directmarketing #smsmarketing #marketing #socialmediamarketing