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Spas will usually conduct some version of a Post-Treatment Consultation after a facial - even if it’s often with the intention of selling some retail home care.

The same doesn’t happen as much when it comes to massage treatments.

You may not necessarily get a retail sale, but you could get something much more valuable.

#spatreatment #hotelspa #sparetail #therapist #consultation

Hotel Spas are still, for many, considered a luxury purchase.

The tricky thing is Luxury means different things to different people.

Pampering, Time, Service, Convenience can all be considered Luxury.

If you’re in the Hotel Spa business, this is something you need to be thinking about.

#luxury #hotelspa #hospitality

I’ve spoken before about the value of finding Mentors for various stages of your life and career.

 

But Sylvia Ann Hewlett suggests that maybe seeking a Sponsor is a better alternative?

 

Here’s a link to her book. The Sponsor Effect...

 

 

https://www.amazon.com/Sponsor-Effect-Better-Leader-Investing/dp/1633695654 

 

#mentorsmatter #sponsor #careergrowth

Creating your own Personal Brand seems to be all the rage. 

But it’s not for everyone.

And it may not even be the best thing for you or your business.

Here’s a few things you might want to consider...

 

#personalbranding #branding #identity #brand

Soundtrack Your Brand is Spotify’s answer for music for your business.

So if you’re looking for a Spa Music Solution, this could be for you.

At $35 per month and millions of tracks to chose from, this seems like a great deal. And there’s even a free one month trial.

www.soundtrackyourbrand.com

 

PS: Thanks to Andreas Anell for the tip.

 

#spotify #spamusic #corporatemusic

Have you ever had a situation where a guest asks about the nationality of your spa therapists?

Is that a form of Racial Profiling? Of discrimination?

Or is it simply a matter of the personal preference of the guest?

And if so, is that their right?

#spatherapist #customerschoice #guestpreference #racial #discrimination

Understanding that your core product/service can in fact offer different Relevant Benefits to multiple customers is a powerful realisation.

From there, with just a bit of creative packaging at the front end and the back end, you can service multiple markets without re-creating the wheel.

What other markets could your product/ service offer a Relevant Benefit too?

 

#marketing #benefits #valueproposition #modules

Many people talk about the need to Democratise Wellness.

To make it available and accessible to the average person.

Wellness is not a Luxury.

Most would agree this is the way it should be.

But how do we achieve that?

By sharing knowledge.

 

#wellness #knowledgesharing #knowledge

Yield Management is not something we see a lot in Hotel Spas. 

And there's a few good reasons for that.

Demand vs Supply. Wants vs Needs.

If you plan to try to implement a Yield Management Strategy in your Hotel Spa, you should probably be aware of some of these potential hurdles.

 

#hotelspa #yieldmanagement #businessmodel #demandandsupply

If you can recall back in Ep. 13 of this show (Hotels Win The Gig Economy) I spoke about how Marriott could be the Number 1 Food Delivery Service in the world ; or Hilton the Number 1 Domestic Cleaning Service in the world.

You can take a listen here - https://trentmunday.podbean.com/e/ep13-hotels-win-gig-economy/

Well now, it looks like Bangkok-based hotel chain Dusit Hotels is taking a step in that direction - although they might not realise it yet.

There main aim with Dusit on Demand is to help find work for those staff left unemployed as a result of the recent closure of their flagship property.

#dusitondemand #gigeconomy #businessmodel #innovativethinking