Trent365

What about a business model where we sell Treatments and Services at cost?

But to have the right to buy, you need to be a member of our Buyers Club?

That's the business model serial (and highly successful!) entrepreneur Marcia Kilgore has chose for her new luxury skincare business - Beauty Pie.

Maybe it's a model that could be applied to hotel spas too?

 

#hotelspa #businessmodel #innovation

The Supplements Industry has boomed in recent years.

Natural. Healthy. Safe. Or are they?

Much of this increased demand is as a result of us seeking out more natural alternatives to pharmaceuticals - but also I think a bit of laziness in terms of eating the right foods.

Just pop a few supplements and we'll be all good. 

What the body doesn't need, it'll just excrete.

And by the way, it's a tightly regulated industry.

Right?

Maybe not...

#supplements #wellness #healthylifestyle

Renee Moorefield and the folks over at the Wellness at Work Initiative have publish a great little guide on preparing your company for Workplace Wellness.

There are 15 questions for your organisation to ponder to help assess their readiness and willingness to take on and succeed with a Workplace Wellness program.

It's a FREE resource which you can get a copy of right here...

 http://ow.ly/Ji3d50uufPS 

 

#workplacewellness #wellness #employeewellness

ISPA has just released their 2019 Consumer Snapshot Initiative.

Consumer Insights like this are fine...for those customers or guests who are already going to the Spa.

But the question I really want to see answered is...

Why are hotel guests NOT going to the Spa?

That's the survey I'd like to see.

 

#hotelspa #consumerinsights #guestsurvey #marketing

A recent article in AdWeek suggested that Wellness needed to be reclaimed from celebrities.

Wellness is a much more serious thing than a running shoe or a razor blade.

So, if you've been contemplating exploring celebrity endorsements to help bring awareness to your Wellness business...maybe you should think again.

 

#wellness #celebrityendorsement #influencermarketing #marketing

A commodity, in economic terms, is basically defined as...

a good or service that is easily interchangeable with and largely indistinguishable from, another

Is your Hotel Spa really so unique and special compared to your competitors?

Or is it, at least in their eyes, largely indistinguishable from all the other great spas out there?

Maybe you are actually in the Commodity Business?

 

#USP #uniquesellingproposition #productdifferentiation

A few years ago I asked the question - Is Wellness a Movement or an Industry?

 

The Global Wellness Day is a clear example of why maybe we should be striving for Movement status.

 

Time to start planning now for 2020!

 

#gwd2019 #wellness #globalwellnessday #movements #movementforgood

A company culture is not created...it emerges over time.

 

Culture doesn’t happen TO people...it happens AMONG people.

 

Hmmm?

 

An interesting perspective to consider for any organisation seeking to change their culture.

 

#culture #culturechange #changeleadership #companyculture

So Mother Nature seems to be telling us that the decisions of the collective are superior to those of any individual.

 

That’s basically the theory of Swarm Intelligence.

 

Do yourself a favour...go check out 

 

https://unanimous.ai

 

#intelligence #thinkingdifferently #decisionmaking

Pokémon Go was a viral sensation. A smash hit.

 

In 2020, they’re going to try again with Pokémon Sleep. 😴 

 

I spoke in Ep. #258 - Sleeping Games about the opportunity for the gamification of Sleep.

 

It’d be a brave person to be against Pokémon making this work. Let’s see!

 

#sleepbetter #gamification # #wellness #sleep