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Atmosphere Cancer!

 

💥 Boom!

 

Now there’s a problem we need to all get behind...and quickly.

 

Messaging Matters.

 

Words Matter.

 

Branding Matters.

 

All of this matters if you want to encourage people to take action.

 

What actions are you trying to make happen in your business?

 

Are you framing the opportunity the right way?

 

#messaging #marketing #branding #globalwarming #takeaction

I saw a great quote that I think provides a good hint.

 

“Write drunk, edit sober” - Peter De Vries

 

No, I’m not suggesting you get everyone drunk.

 

But maybe harnessing the altered state you’re in when raw emotions come out, could have a similar effect.

 

#creativethinking #creativity #innovativethinking #emotions

Whilst I applaud the clever branding, I worry that the ‘First Aid’ label promises more than it can deliver.

 

What do you think?

 

#mentalhealth #mentalwellness #mentalhealthawarenessweek #mentalhealthfirstaid

Digital Detox. CBD. They’re a couple that I think are impactful - in very different ways and for different reasons.

 

But there’s a lot more which might in fact be Fads rather than Trends.

 

What’s the difference? Why does it matter?

 

I wrote about that in Spa Trends Vs Fads 

http://bit.ly/2HGfGEz

 

#wellnesstrends #wellness #spa #trends

Wellness is all the rage right now.

 

Many hotels are trying to target Wellness Tourists because they’re a higher spending guest.

 

But are they?

 

It’s a question of Causation Vs Correlation 

 

#wellness #hotels #wellnesstourism #wellnesstrends

“It's a nice lie down ruined by aggravations and distractions.”

 

Interesting perspective from someone who’s maybe not the biggest fan of the Hotel Spa experience.

 

The full article from Will Hersey in Esquire UK magazine is here...

 

https://lnkd.in/fp-xKUf

 

#hotelspa #spaexperience #guestexperience

Recently I was asked by the good folks over at Hotelintel to share my thoughts on the hotels, spas and wellness.

They asked me about the Pros and Cons of Self Managing vs Outsourcing, the importance of the location of the Spa, Traditional vs Scientific Treatments and how to integrate Wellness into the entire hotel or resort.

Tune in to this week's episode to hear what I had to say.

 

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Spas are often, in my opinion, in less than prime locations in hotels.

 

Are Gym & Swim guests necessarily Spa Guests?

 

What if the guests can’t find your Spa?

 

These answers and more in this short video.

 

And here in : Spa Design For Dummies - Location http://bit.ly/2VNNrxH

 

#hotelspa #spadesign #location #hoteldesign

I believe Nestle is as well positioned as any company to become a Global Wellness Brand.

 

Some think the pending sale of their Skin Health Division suggests they don’t want to go that way.

 

I disagree.

 

#wellness #mergersandacquisitions #skincare #skinhealth #brandstrategy

Many turn to Spa Retail as the answer.

 

I think the answer is actually much more simple...and it’s all about Needs vs Wants.

 

But if you really want to focus on retail, take a look at some ideas in this article - Retail Spa of Tomorrow http://bit.ly/2VNNrxH

 

#hotelspa #sparetail #tomorrowspa #hotelrevenue