Travis Peterson of Joker Greeting shares building a prank musical greeting card brand and how a lucky PR break helped launch the product in the market.

Will Nitze of IQBAR shares the story of creating a Protein Bar brand in a saturated market and differentiating by appealing to Brain Health specifically and getting distribution in 7000+ retailers in the US

Olguy Songolo of the Difference shares the true passion and tenacity that it takes to create and bring a new product to market. 

Robert Patton of Sheath Underwear shares the story of building Sheath Underwear, working with UFC fighters and Comedians as a marketing strategy, and persisting through challenges to bring your idea to market.

D'Shawn Russell of Southern Elegance Candle Company shares lessons on building a strong brand within a generic scented candles category.

Matthew Griffin shares the story of building and growing a mission-driven Flip Flops Brand after completing his tour of duty.

Wylie Robinson shares the process of re-imagining the traditional home blankets with sustainable technical materials and positioning it successfully in a very crowded market with a problem-solution narrative

Michael Chou, an Aerospace Engineer by profession, engineered the perfect ice cream scoop to solve a problem for himself and created a business out of it.

Ryan Kenny of The Christmas Tree Hugger invented a simple product to solve the problem of hiding the plastic base of fake Christmas trees. Ryan shares his product development and sales journey from Indiegogo, to Shark tank, to QVC. 

They couldn't find a travel bag that would best fit their nomad lifestyle, so they decided to build one themselves. In this episode, this husband and wife team (Kish Vasnani and Vanessa Jeswani of Nomad Lane) share the story of starting a travel bag business out of their mutual love for travel. They also share details on how they ran one of the best Indiegogo campaigns ever.