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Diane Huynh of Bone & Marrow shares her entrepreneurial story of building a bone broth brand first in Edmonton (Canada) and then growing the business in the Canadian market. Notable in her story is her tenacity of going door to door into different grocery stores and asking them to carry her bone broth products. Now her products are carried by large retailer like Whole Foods and others.
Is there a secret recipe of generating more sales on Amazon? The answer is Yes. Ex-Amazon executive Brad Moss shares insider secrets as well as a well tested framework of different variables and tweaks that can help sellers not only get more page views, conversions, and generate higher revenues, but also reduce costs and become more profitable. Watch/listen and learn.
Chelsea Frank of Life and Limb Gel shares how she created a brand and a line of user-friendly hot and cold therapy products that provide a contoured fit for the curves of the body while juggling being a full-time stay at home mom. This interview shows how pure grit and perseverance can help someone overcome challenges and grow a business one step at a time.
In this highly instructional interview, TomboyX co-founders Fran Dunaway and Naomi Gonzalez share the startup story of how they started a clothing line for women with a masculine streak without any prior business or apparel industry experience. They also share how listening to customer feedback helped them to identify their "hero" product and pivot to building a successful gender-inclusive underwear brand TomboyX.
They share the different phases of building their business including running a successful Kickstarter campaign, raising funds, insider workings of the clothing business, as well as mistakes made and lessons learned along the way. Enjoy!
Greg Meade, CEO of CrossNet shares the story of inventing a new sport, building awareness, and driving a hockey stick growth going from Zero to Seven figures within a matter of 3 years through Ecommerce and Retail sales. This is the kind of success story that every entrepreneur inventor wants to have on his/her resume.
Sean Geng of Smoke Cartel shares the story of starting and growing a Cannibis accessories retail brand, building a large and loyal client base, the unique challneges of marketing to the Cannibis industry, taking the compnay public, and, finally, pivoting the business model to minimize expenses and maximize efficiencies.
Tsippi Gross of Havah Tribe shares her entrepreneurial journey of building a business for a very niche market, breastfeeding, maternity, and motherhood apparel brand for conservative moms. She also shares some of the challenges she faced in building her clothing line, the steps she has taken to automate her business, as well as what marketing channels have been most effective for her business.
Dave Munson of Saddleback Leather Company shares his startup story, as well as branding, marketing, and leadership strategies he used to grow his company.
Angela Right of New-York based jewelry brand Azura Jewelry shares her startup story as well as some of the business and marketing strategies she used to start and grow her e-commerce business.
For the first interview on TrepTalks, I have the honor to host the marketer and marathonist Kevin Rutherford who is the Chief Eternal Optimist of Nuun – a brand that empowers people to move and stay hydrated. Kevin will tell us about his successful journey to become a CEO and the key strategies that brought Nuun to be the innovative sustainable company that has reached over 30 countries with its healthy drink tablets.
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