In this highly instructional interview, TomboyX co-founders Fran Dunaway and Naomi Gonzalez share the startup story of how they started a clothing line for women with a masculine streak without any prior business or apparel industry experience. They also share how listening to customer feedback helped them to identify their "hero" product and pivot to building a successful gender-inclusive underwear brand TomboyX.
They share the different phases of building their business including running a successful Kickstarter campaign, raising funds, insider workings of the clothing business, as well as mistakes made and lessons learned along the way. Enjoy!