Tim Wu is the Author of The Attention Merchants: The Epic Scramble to Get Inside Our Brains. Tim and Leo talk about the history of mass media advertising, from its beginnings in the 1830s with newspaper broadsheets to its current state on the internet. Tim argues that what you pay attention to defines your life, and you should think hard about how you want to spend your precious attention.

Host: Leo Laporte

Guest: Tim Wu

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