Trinity Audios

The popularity of smart devices and voice technology is growing at such a speed that you can rightly say we are experiencing a kind of audio revolution - one you can’t afford to miss out on because you weren’t listening. My penchant for puns aside, the fact is that the breadth of digital options has affected our attention span, as well as our time. The way we consume content has changed: readers no longer have the luxury or patience to sit down and read through entire articles. We are wired to m

Voice assistants and the smart devices they inhabit have successfully attuned our ears to synthesized voices (for the most part). Thanks to them and the increasing adoption of text-to-speech (TTS) technologies, audio has completely changed the way people consume content these days. This shift to eardrums wouldn’t have been possible if at the center of it wasn’t a voice that genuinely sounds like a real, human voice. But, there’s still the stigma of the technology sounding too robotic, monotone,

In my quest to get the voice industry closer to average Joe and everyone else interested in voice technology, I’ve taken on a task explaining one hugely important aspect of voice assistants – their versions of apps, so to speak. I’ve previously discussed Alexa Skills and Google Assistant Actions – voice apps that expand and customize the functionalities of Amazon and Google’s smart assistants by adding new capabilities. Keeping up with the trends, Apple and Samsung have developed their own versi

When it comes to core principles, voice marketing is no different than any other form of content marketing. Brands should be utilizing it to solve their customers’ problems and answer their pressing questions while keeping it in line with the brand’s mission. I like to think of it as a part of a broader buyer journey within the audio/voice ecosystem that starts with making your content available in the audio form, improving the experience through content discovery and recommendation, expanding o

What do you call an octopus who plays guitar? A rocktopus! There’s a perfectly good reason why that pun is my opening line. We are starting off 2021 with a modest bang and introducing our latest rock star: the Octopus! An audio solution that helps content creators extend their “content arms” all across the www via the magic of audio. Bitchin’ name aside, Octopus is our latest addition to Trinity CMS that targets two distinct groups within the media ecosystem: authors, content creators, and edito

Recently, I noticed an advertisement on my Facebook feed that referred to a Microsoft study suggesting that the average attention span of humans has dropped since the start of the century. Apparently, the average human attention span in 2000 was 12 seconds, but by 2013 it was only 8 seconds. The point of that ad was that we humans have one second shorter attention span than goldfish. No way! While that fairly amusing tidbit has been debunked, the fact remains that digital lifestyle and the moder

Some brands stepped up their audio game in 2021 - hear the amazing ads and campaigns that delighted the ears across the globe last year.

Ushering in the era of audio content means meeting your audience where it is at the moment and facilitating user experience that matches their evolving needs and demands. It means offering an alternative avenue to explore besides the usual text-based approach. Despite all the good things audio as a medium brings to your content strategy, we can’t be blind to the challenge of converting your text content (both existing and soon to be published) into an ear-friendly experience. Simply put, some co