Trinity Audios

This article was originally published on Ynet – Israel’s largest national publication. Below is a translation. Israeli start-up Trinity Audio is prepared for an era in which we speak with our devices instead of clicking on them. You’ll be able to listen to this article while driving or running, and when commercials appear, you’ll be able to purchase the products through voice commands. “Audio is making a huge comeback,” says CEO Ron Jaworski Yuval Mann, Las Vegas Ron Jaworski was going down the

With the constant growth in the popularity of audio content, the concept of reading has changed. What’s more, the entire concept of publishing and value chain has changed due to the ability to do more with less or existing digital real estate. Nowhere is that more evident than in the audiobook industry. Audiobook listening habits solidified in 2020, with revenue growing 12% to $1.3 billion, the ninth straight year of double-digit growth. Yes, this newfound craze of listening doesn’t hold its pow

Recently, I summed up my feelings about audio’s expansion in a post that effectively turns my fanboyism to 11, predicting audio will soon reach video as the channel/format of the future. It’s an ode of sorts to what makes audio great, and digital audio advertising plays a very important role in these future movements. As ever, there’s plenty of data to back it up. A unique opportunity On a very basic level, what should make any publisher giddy about digital audio advertising and audio ads is one

These days, audio is where the battle for readers is, as silly as it might sound at first. This is the age of efficiency. No matter what you’re doing, almost always you’re doing something else as well. In terms of content consumption, readers no longer have the time or patience or willingness to go through a full article. Everything is on the go, and mainly for that reason alone, audio content has exploded. Being a publisher today means you need to do everything in your power to make your conten

With AI-voiced native audio ads, every publisher can add a new monetization layer to their content that shoots ad KPIs out of the roof.

We’re excited to announce that we’ve launched a new feature called Lexicons. Up until now, publishers and content creators had to fix the pronunciation for specific words every time they submitted a new article. It was repetitive, time-consuming, and frustrating. We listened (hey it’s what we do best) and set off to develop a better editing experience. We’re now rolling out the Lexicons feature. From now on it’s possible to edit and save words used often, and we’ll know to use the corrected vers

A recap of discussions among publishing executives at Digiday Publishing Summit held March 28-30 with one key theme emerging: first-party data.

If there’s one positive development in the 2020 advertising world to single out, it’s the constant progress audio is making. This year has clearly shown that audio advertising continues to enjoy the spotlight as the emerging advertising platform. Our data shows the total audio ad completion rate is 91%, which means most listeners listen to an audio advertisement in full. You have to admit – that rarely happens in advertising. The fact is that audio is an inexpensive space for brand awareness, wh

WordPress blog monetization usually revolves around the more direct, tried-and-true methods such as PPC and affiliate marketing, often incorporating products and/or services such as ebooks, courses, and webinars for added effect. A lot of bloggers also play the long game, optimizing their content for product/service-related keywords and SEO. It’s a struggle to monetize WordPress – no argument there. Still, there’s one aspect I’m pretty sure you haven’t tried yet (more power to you if you did) th