Recently, I noticed an advertisement on my Facebook feed that referred to a Microsoft study suggesting that the average attention span of humans has dropped since the start of the century. Apparently, the average human attention span in 2000 was 12 seconds, but by 2013 it was only 8 seconds. The point of that ad was that we humans have one second shorter attention span than goldfish. No way! While that fairly amusing tidbit has been debunked, the fact remains that digital lifestyle and the moder

Some brands stepped up their audio game in 2021 - hear the amazing ads and campaigns that delighted the ears across the globe last year.

Ushering in the era of audio content means meeting your audience where it is at the moment and facilitating user experience that matches their evolving needs and demands. It means offering an alternative avenue to explore besides the usual text-based approach. Despite all the good things audio as a medium brings to your content strategy, we can’t be blind to the challenge of converting your text content (both existing and soon to be published) into an ear-friendly experience. Simply put, some co

Marketing comes in many shapes and sizes with one of the most efficient types being content marketing. This particular kind works so well because it isn’t overt – it’s much more complex and goes far beyond traditional marketing or an advertisement directly showing you a product or service and, what’s more – asking you to buy it. In other words, it’s the difference-maker between content people actually look for and want to consume and content they’d rather give a wide berth. But what is content m

Introduction Thank you for taking an interest in the TrinityAudio WordPress plugin. In this manual, we’ll walk you through how to install and use the plugin on your website. Before installing, please make sure that your website meets the requirements for the plugin. If any questions arise, don’t hesitate to reach out to our team at [email protected] and we’ll make sure to help out. Installation First, log into your WordPress dashboard and click on “Plugin”: Click “Add New” next to the “Plugins”

Digital audio listening is continuing to reach record levels each year, with now an estimated 192 million in the US alone listening every month. Just for the record – that’s 68% of the total population 12 years old or older. And with so much listening, there is bound to be audio advertising as a way to monetize the thirst for eardrum-oriented content. And there is: the first half of 2019 saw digital audio advertising revenue reach $1.2 billion, a 30.1% increase over the same period a year before

With first-party data sure to be a powerful differentiating force in the cookieless future, the question is how to best collect and leverage it.