A recap of discussions among publishing executives at Digiday Publishing Summit held March 28-30 with one key theme emerging: first-party data.

If there’s one positive development in the 2020 advertising world to single out, it’s the constant progress audio is making. This year has clearly shown that audio advertising continues to enjoy the spotlight as the emerging advertising platform. Our data shows the total audio ad completion rate is 91%, which means most listeners listen to an audio advertisement in full. You have to admit – that rarely happens in advertising. The fact is that audio is an inexpensive space for brand awareness, wh

WordPress blog monetization usually revolves around the more direct, tried-and-true methods such as PPC and affiliate marketing, often incorporating products and/or services such as ebooks, courses, and webinars for added effect. A lot of bloggers also play the long game, optimizing their content for product/service-related keywords and SEO. It’s a struggle to monetize WordPress – no argument there. Still, there’s one aspect I’m pretty sure you haven’t tried yet (more power to you if you did) th

The popularity of smart devices and voice technology is growing at such a speed that you can rightly say we are experiencing a kind of audio revolution - one you can’t afford to miss out on because you weren’t listening. My penchant for puns aside, the fact is that the breadth of digital options has affected our attention span, as well as our time. The way we consume content has changed: readers no longer have the luxury or patience to sit down and read through entire articles. We are wired to m

Voice assistants and the smart devices they inhabit have successfully attuned our ears to synthesized voices (for the most part). Thanks to them and the increasing adoption of text-to-speech (TTS) technologies, audio has completely changed the way people consume content these days. This shift to eardrums wouldn’t have been possible if at the center of it wasn’t a voice that genuinely sounds like a real, human voice. But, there’s still the stigma of the technology sounding too robotic, monotone,

In my quest to get the voice industry closer to average Joe and everyone else interested in voice technology, I’ve taken on a task explaining one hugely important aspect of voice assistants – their versions of apps, so to speak. I’ve previously discussed Alexa Skills and Google Assistant Actions – voice apps that expand and customize the functionalities of Amazon and Google’s smart assistants by adding new capabilities. Keeping up with the trends, Apple and Samsung have developed their own versi

When it comes to core principles, voice marketing is no different than any other form of content marketing. Brands should be utilizing it to solve their customers’ problems and answer their pressing questions while keeping it in line with the brand’s mission. I like to think of it as a part of a broader buyer journey within the audio/voice ecosystem that starts with making your content available in the audio form, improving the experience through content discovery and recommendation, expanding o

What do you call an octopus who plays guitar? A rocktopus! There’s a perfectly good reason why that pun is my opening line. We are starting off 2021 with a modest bang and introducing our latest rock star: the Octopus! An audio solution that helps content creators extend their “content arms” all across the www via the magic of audio. Bitchin’ name aside, Octopus is our latest addition to Trinity CMS that targets two distinct groups within the media ecosystem: authors, content creators, and edito