Here’s a rough picture of my 2 cents on how things look from a web-based content perspective. On one side, there are publishers who are doing their best to manage campaigns across different channels and devices and trying to keep up with necessary adjustments for better user engagement and usability. The other side is occupied by a variety of bloggers and independent content creators that are plagued with distribution issues and typically lack technical skills. Whichever side you’re on, you shar

Through my daily dealings with the tier-1 global publishers, I have a rare and amazing opportunity to get a peek behind the scenes and learn from the best. In this post I’d like to help news websites that aren’t maximizing the full breadth of monetization options at their disposal – do just that. Here goes! First and foremost – add an audio version of your news content Audio is where readers are now. Thanks to constant advancements in voice technology that largely powers it through text-to-speec

The way I see it, the audio revolution is a fact. In these fast times, people demand and rely on consuming content immediately. That’s where audio delivers, which is why a lot of brands and businesses are already dipping their toes in the water. From podcasts and audio articles to audiobooks and voice skills/actions, there’s more listening now than ever before, according to Edison Research. As audience demand grows, this trend is set to continue. Without going into detailed reasons why an audio

The continued growth of podcasts and audiobooks continues to rejuvenate spoken word audio. Here's all you need to know.

Being connected 24/7 (or at least, the better part of the day) has made it possible for brands and businesses to collect valuable bits and pieces of data at almost every consumer touchpoint and use it to reach out to audiences whenever and wherever they are. While some haven’t yet leveraged the breadth of possibilities opened by constant connectivity, the fact remains: audio advertising expands the concept by effectively circumventing the screen exhaustion and visual saturation. In the past coup

It has become my unwavering mission to promote audio content as a viable content marketing and advertising option. Little by little, I see people beginning to understand what this medium can do for them in terms of user engagement but there’s still plenty to both say and learn when it comes to audio content. Hence, I aim with this post to create a long-term and encompassing resource for all the brands, businesses, publishers, advertisers, and content creators of various sorts looking toward audi

The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and future of content. Don’t believe me? Just take a peek or a listen below and you’ll see or hear what I’m talking about. Stats about music are not included. Data refers mostly to listening habits in the Uni

With news all being equal more or less, success in this particular media segment primarily relies on one thing: creating and delivering exemplary user experience. For news publishers, (other than the quality of the journalists, obviously) the answer very well may be audio content. In a nutshell – audio has completely changed the way people consume content these days and a lot of this shift to eardrums is largely thanks to the increasing adoption of text-to-speech (TTS) software. An embedded audi