Trinity Audios

Trinity Audios

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Trinity Audios episodes

  • How McClatchy conquered the audio landscape with Trinity Audio
    We have a treat for you: a full transcript of the ‘Audio Revolution in Publishing’ session from AWS Publishing Innovation Day Online held on April 14, 2021. The one-day online event had a central theme: digital transformation in publishing. Publishers from across the globe talked about every part of this ongoing process: successes, challenges, culture changes, and how AWS supported their journey. Among these stories is one about audio, arguably the hottest media today, and one of its early adopt
    17 min
  • What you need to know about native audio advertising
    Native advertising has been around for some time, but what happens when you throw audio into the mix? You get a channel for brands to reach their target audience in a contextually relevant and non-intrusive way, off-screen. At least, that’s how I perceive native audio advertising – as a means to amplify valuable content and deliver consistent brand messaging throughout the funnel. The skyrocketing popularity of audio media such as podcasts and streaming music, along with the proliferation of pub
    9 min
  • The rise of smart speakers and what it means for audio content
    One of the frequent buzzwords on the world wide web are smart speakers and the accompanying aspects such as virtual assistants that power them, third-party integrations, and so on. The fact that the majority of people immediately link smart speakers with the seemingly ubiquitous voice technology only helps the cause. More than ever before, there are more touchpoints and channels to engage with buyers, and smart speakers are doing an incredible job of incorporating them into the daily modus opera
    7 min
  • How authors and publishers can leverage AI audio solutions to improve sales
    In September, I had the amazing opportunity to talk at the Digital Book World Global, where leaders and pioneers from across the global publishing industry gathered to riff on the industry developments, best practices, and more. The topic of my choosing was leveraging AI audio solutions to improve sales in the publishing industry, namely in the audiobook segment. I’ll go deeper into the matter of the subject with this post and explain where the opportunities lie and how the audiobook segment of
    7 min
  • 2021 State of audio AI consumption report
    Exciting stuff - our yearly audio AI consumption report is here! The superpower of sound and listening started at the dawn of humankind and oral stories.
    Today, it continues in new ways - with radio, podcasts, and of course - audio AI. Here at Trinity Audio, we are on a mission to help every piece of amazing original content reach as many people as possible. We do it through the use of audio AI technology, which allows us to offer smart audio experiences in 125 languages and accents, and with o
    12 min
  • State of audiobooks in 2021 – what authors and book publishers need to know
    Audiobooks are a familiar sound to many eardrums across the globe. Generally speaking, the consumption of digital audio is growing larger by the year, and long-form audio content such as audiobooks plays an important role in this continuous growth. As a result, there is a new world of opportunities for the book publishing industry, one that deserves far more attention than it is receiving right now. In this post, I’ll cover the perpetual growth audiobooks seem to be experiencing, who and what is
    10 min

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