Trinity Audios

The growth in programmatic audio has allowed brands and advertisers to get a footing in a new, yet familiar channel that can both engage their audiences and build a new revenue stream. There is virtually an audio ad format for every conceivable use case so advertisers can offer a fine-tuned ad experience that matches the environment it’s in (podcasts, audio articles, streaming audio, etc.). In turn, this allows for a more personalized connection and greater impact. Yet, a medium itself, combined

For all the content sites out there, driving traffic and cutting through the noise to get visitors’ attention becomes increasingly harder. Hence, getting a website optimized so that Google and the likes understand what it’s about and get it in front of more people becomes critical. While the majority of publishers and bloggers have a decent understanding of search engine optimization (SEO), voice SEO is another story. Why should you care? Because voice search is huge and getting bigger by the da

The increasing speed of everyday life has led to a growing demand for voice interaction capabilities, highly appreciated because of the multitasking and hands-free experience they provide. We’re inevitably moving toward an audio-centric future where we no longer have to use our fingers to enable specific options, perform certain tasks and activities, seek information, shop, etc. In fact, right now we can do plenty of things using nothing but our vocal cords thanks to Alexa Skills and Google Assi

Spoken word audio, which comprises podcasts, audiobooks, talk radio, news, and sports, is growing at an astounding rate. The continued growth of podcasts and audiobooks have rejuvenated spoken word audio, which continues to take share away from the ever-popular music. In fact, the share of time spent listening to spoken word audio in the U.S. has increased 8% in the last year, and 30% in the past six years, whereas music share has decreased 8% over the last six years. That’s the latest data from

Content amplification is part of a wider content marketing strategy where you ensure your content is seen by your target audience. It entails pitting your content against that of the rest of the world. And boy is that world noisy and hard to be heard in. A content amplification strategy is one of those things that most brands, publishers, and content creators on a budget know is important, yet lack the full picture of its scope. With a bit of luck and your patience, I’m about to remedy that and

During my daily attempts to absorb as much information as time permits me about all things audio and voice, I often stumble upon some highly interesting insights from the experts in the industry. Witlingo’s Sonic Readiness Score is one such happening, a cheat sheet of sorts to help marketers get a sense of audio and voice. It’s an earnest attempt to clear all sorts of growing confusion about what the two are and, most importantly, how businesses and brands can leverage them. Then I started think