On today's episode, L is joined by Jason Markk, Founder of Jason Markk Premium shoe care, keeping our toe boxes clean since 2007. 

0:30 Tell us about your journey and what led to these shoe care products

2:58 When did your love for sneakers start?

4:55 What were some of the responses you would get when you would perform your research on cleaning products and techniques?

8:29 Was the original name Jason Markk?

11:01 Do you feel like you are held to a certain standard whenever you leave your home to never have dirty kicks?

13:03 What were some of your sneaker cleaning hacks growing up?

14:31 what is something really interesting about the chemistry of shoe cleaning that still blows your mind to this day?

18:14 What is the process when you are updating products or introducing new ones like with your team?

20:19 Have you or any of your team encountered a shoe so dirty that you were worried you might now be able to restore it? 

28:22 What was it like opening your flagship and then going abroad to open another shop?

34:17 What's one of the biggest lessons you’ve learned as a business owner?

42:00 Why is sustainability so important to you?

48:18 You've recently launched Jason Markk Public Radio with a playlist put together by friends and family. What was the reasoning behind this idea?

51:12 What are some ways you are able to decompress when you aren’t working?