Roland Ligtenberg, co-founder of Housecall Pro, discusses techniques to overcome challenges with Jorge Bacallao, founder of Prime AC and Heat. Jorge shares his entrepreneurial journey, emphasizing the importance of communication, partnership, and team building in business. He discusses the challenges of scaling operations and the significance of innovative marketing strategies, particularly in the digital space. Jorge highlights the critical role of customer service and the impact of online reviews on business growth. He also looks back on some powerful lessons learned through the years and offers advice for aspiring Pros, including the key to slowly building a legacy… “the turtle wins the race.”